Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’re back with one of our favorites, James Shaw—our go-to authority for when markets get weird. James runs the Pivot: SHIFT Ahead community of 125,000 agents and has spent the last decade teaching the exact playbook to win when the market turns. Today, we unpack Gary Keller’s book, SHIFT: How Top Real Estate Agents Tackle Tough Times with simple steps you can run today to set goals, generate leads, convert appointments, and price to sell.

James reminds us that consistency without value is annoying, and value without consistency is anonymous. That truth runs through everything we cover in this episode: from calculating your LID number—lifestyle, investing, and debt—to doubling down on the lead generation strategies that already work, and cultivating your database so you’re top of mind when people move from “not ready” to “ready.” James also shares practical pricing conversations you can use today. At the core, James brings clarity when he says growth in any market comes from clear goals, real priorities, and focused action.

Resources:

• Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks
• James Shaw’s Pivot: SHIFT Ahead Facebook group and daily mastermind
• Listen: Pivot: SHIFT Ahead daily call podcast
• Listen: Episode 18. Shift and Succeed: Navigating Changes in Real Estate With James Shaw
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Imagine flipping a sluggish quarter into $21.1 million in just two months. That’s exactly what Jonathan Mills and his Gainesville, Florida team did. With a simple, repeatable, eight-week model, they swapped their snails for race cars.

Jonathan’s team already closed over 200 transactions a year, but when the market shifted and Q1 fell flat, Jonathan built a gamified model that paired agents with admin, tracked key activities daily, and rewarded accountability. The result? New agents began stacking a deal each week and referrals poured in from unexpected places—even from hospital giveaways! A culture of action turned fear into momentum.

We break down the entire eight-by-eight playbook: the daily steps, the point system, the weekly bunker meeting, and the mindset shift that made this plan work. Whether you’re a solo real estate agent or running a team of real estate agents, you’ll leave with a blueprint you can start tomorrow and the clarity to measure the right actions.

Resources:

• Learn more about The Mills Group
• BOLD / Onward BOLD framework
• Fellow.ai
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

David and Toni Zarghami turned a two-person database into a $160 million Sarasota powerhouse and their secret weapon is hiding in plain sight: Google reviews. 950+ five-star ratings later, they’ve built instant trust, dominated Google Local Services, and turned those clicks into gold.

The Zarghamis share exactly how they did it: set up a real Google Business Profile with a professional address, register for GLS, ask clients to “share their experience,” text them a simple vanity link, and reply to every review within 24 hours. Their system is steady, consistent, and nearly unbeatable when it comes to conversion.

We also dig into Toni’s masterclass on pricing conversations, the Tuesday seller calls no agent loves, and why a couple of “bad” reviews can actually help your business stand out.

Resources:

• Zarghami Group website: https://zarghamigroup.com
• ZG Insider Facebook Group: https://zarghamigroup.com/zg-insiders-facebook-group
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

Dan Holt went from framing houses at 16-years-old, to carrying $6.5M in debt when the market collapsed, to creating a $100M+ real estate business by locking in on three things: leads, listings, and leverage. In this episode, he walks us through the turning points that shaped his mindset and the exact systems that keep his team running. Specifically, his five-touch, pre-listing flow converts at nearly 90 percent. If you want to sharpen your listing game and build a business that thrives in any market, this is an episode you won’t want to miss.

Resources:

• Keller Williams Mega Camp
• Win More Clients Using Google Reviews With Nick Waldner | The MREA Podcast (EP.66)
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

Christina Ward has built a billion-dollar career on one clear initiative: You can run a 100-deal-a-year business on referrals if you have the right playbook. A former collegiate athlete turned Boise real estate powerhouse, Christina shares how she runs a business with the precision of a sports team. In her businesses, relationships are at the core, systems never fail, and events keep her clients connected year after year.

From her 52-touch plan to signature gatherings like the Home Makeover, Summer Party, Masquerade Ball, and “Pies for Life,” Christina shows us how consistency, generosity, and follow-through become a referral engine. And she doesn’t stop there! Christina opens up about negotiating with confidence, setting clear expectations, and leveraging help at home so she can show up fully for her clients and her family.

This is a masterclass in building a brand promise you can live every single day.

Resources:

• Read Never Split the Difference by Chris Voss
• Listen: Episode 03. A Story of Unshakable Work Ethic With Cody Gibson
• Learn more about BOLD Coaching
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

Michael Martinetti proves you don’t need a huge market to build a $250M business—you just need to own your market completely. His turf? Seventeen thousand homes in a small New Jersey city. His mission? Be the mayor—figuratively and, when you hear him tell it, maybe even literally—of that town.

From selling candy in high school to dominating his local market, Michael mastered the art of being everywhere: social media posts four to five times a week, mailers six times a year, strategic billboards, hyper-local events, and a relentless 36-touch plan for his sphere. When his business hit a plateau, coaching helped him rebuild his systems and scale to new heights.

In this episode, Michael shares exactly how he built his empire so you can dominate your own backyard and turn a small area into a massive opportunity.

Resources:

• Learn more at michaelmartinettigroup.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

You don’t need a giant team to build a million-dollar business—just ask Dilara Wentz. This Northern Virginia “solo plus” agent is closing $25–35 million a year, with just a single assistant and a strategy she calls accelerated farming. Dilara shares how she touches 1,800 households year-round to keep her name at the center of her community with a rigorously scheduled postcard campaign, memorable branded gifts, and a relentless follow-up model.

Dilara’s journey from Marine Corps spouse to local powerhouse is packed with lessons in grit and reinvention. In this episode, Dilara lays out the step-by-step model that’s driving her success, plus how she keeps her profit margins strong, balances family, and stays focused on service, not sales. If you want the blueprint for dominating a farm and building a wildly profitable business as a solo agent, you’ll find it here.

We talk about:

• [01:24] Moving for the Marine Corps and Life in Hawaii
• [05:12] Finding Independence During Deployment
• [07:19] From Military Life to Real Estate Beginnings
• [10:36] First-Year Success and Building Through Relationships
• [12:09] Scaling as a “Solo Plus” Agent
• [13:50] The Birth of Accelerated Farming
• [17:46] Turning Scans Into Leads with CoreFact
• [19:39] Building Trust Before the Listing Appointment
• [22:06] Adding Swag Bags and Personal Touches
• [23:32] Pop-By Bags That Generate Calls
• [25:06] Gary Keller’s Partners vs. Passengers Mindset
• [28:06] The #1 Mistake in Farming
• [28:40] Profit Margins and a Scarcity Mindset
• [29:41] Balancing Business Goals with Family Life
• [31:55] Growing 24% in a “Shifting” Market
• [33:48] Wrap-Up

Resources:

• CoreFact – Dilara’s vendor of choice for postcards and QR code-driven leads.
• Keller Williams Business Planning Clinic
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcast

We’re welcoming Sahil Bloom to the show—a thinker whose work has become a true phenomenon. Sahil’s book, The 5 Types of Wealth, hit the New York Times bestseller list for seven weeks and his newsletter, The Curiosity Chronicle, is devoured by nearly a million readers four times a week. In this conversation, Sahil lays out the model that’s reshaping how so many leaders approach life, success, and what it really means to be wealthy.

Sahil doesn’t settle for the usual conversation about wealth. Instead, he breaks it down into five categories: time, social, mental, physical, and financial. He challenges us to get radically clear about what matters most in each domain—moving away from automatic living and into intentional design. We get practical about the exercises and mindset shifts that helped Sahil build his own multidimensional life, like when he moved cross-country for his family and reframed financial goals as a tool (not the endgame). If you’re tired of chasing someone else’s definition of success or just want to take your business and your life to the next level, this is the model you need.

Resources:

• Read The 5 Types of Wealth by Sahil Bloom
• Subscribe to Sahil Bloom’s newsletter, The Curiosity Chronicle
• Watch Brian Gubernick's TED Talk, Time is Finite
• Listen: Episode 06. From Wasilla to Worldwide: Kristan Cole’s Remarkable Journey
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.