Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’ve all been told to create content — but few know how to make it *trustworthy* enough for people and AI to choose it. Marcus Sheridan does. Known for transforming his struggling pool company into a global content powerhouse, Marcus built his business on a simple idea: Answer every question your buyers are asking with radical honesty.

In this episode, Marcus shows us how to win attention in the age of generative search by becoming the most known and trusted voice in your market. He breaks down his Four Pillars of Trust: 1. Say what others won’t, 2. Show what others won’t, 3. Sell in ways others won’t, and 4. Be more human than your competition. Marcus also breaks down the five topics every client is already Googling before they ever call you.

From car-recorded videos to transparent pricing pages and AI-proof content strategy, Marcus gives us the blueprint to stand out in a noisy world and make both people and machines believe, “You’re the real estate agent we can trust.”

Resources:

• Read: They Ask, You Answer by Marcus Sheridan
• Read: Endless Customers by Marcus Sheridan
• Try: Marcus Sheridan’s custom GPTs — Endless Real Estate Content Titles; Show What Others Won’t; Endless Self-Service Tools by Marcus Sheridan (search “Marcus Sheridan” in GPTs)
• Try: AITrustSignals.com website grader for AI visibility
• Listen: YouTube Strategies Every Real Estate Agent Needs With Sean Cannell | The MREA Podcast (EP.76)
• Listen: Difficult Conversations with Phil M Jones | The MREA Podcast (EP.32)
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We brought in a force for this episode — Lauren Lucas. Overnight, her team shrank from seven agents to three, but she refused to slow down. She threw her business into AI, learned from scratch, and rebuilt the machine. The result? More units, more volume, higher ROI, and 75 percent of the business humming on automation.

We dig into the exact play. First, we map bottlenecks across lead gen, follow-up, and ops. Then we show how to train a chatbot to act like an ISA, speed up response times, and tag the right agent without screenshots or delays. We cover social funnels that start in the comments and end in the CRM. We even break down review replies that boost SEO and trust.

We also talk mindset. You don’t need to code. You just need a clear role for AI, clear steps, and the courage to ship. Lauren proves it. She built tools with plain-English prompts, posted value, and let automations work 24/7 while she served clients and family.

If you want a lighter workload and a stronger pipeline, this is your episode. We outline the prompts, the flow, and the guardrails so you can run the play today.

Resources:

• Read: The Coming Wave by Mustafa Suleyman and Michael Bhaskar
• Explore: ChatGPT
• CRM: GoHighLevel (for pipeline, automations, and AI routing)
• Chatbot Builder: ManyChat (comment-to-DM play)
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Flor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that’s automated but personal, and wildly profitable.

Resources:

• How to Win Friends and Influence People by Dale Carnegie
• MAPS Coaching – https://mapscoaching.kw.com
• Command by Keller Williams – https://technology.kw.com/command
• Send Blue – https://www.sendinblue.com
• Mailbox Power – https://www.mailboxpower.com
• ClickUp – https://clickup.com
• Millionaire Real Estate Agent Podcast Notes – https://mreanotes.com
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients' go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• LinkedIn

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.