What do garage sales, candy jars, and car dealerships have in common?

For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.

Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.

We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.

If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.

Let’s dive in with Brent Hanson.

Resources:

• Learn more: City of Trees Real Estate
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?

We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.

Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.

We dive into the core question: Are you giving your clients a story worth telling?

Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!

Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.

Resources:

• Learn more at Jay’s Website
• Connect with Jay on LinkedIn
• Follow Jay on social: @TequilaJayBaer
• Read: Talk Triggers by Jay Baer
• Read: Utility for Real Estate by Jay Baer
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

How do you close 264 buyer transactions in a single year—without a massive team? That’s exactly what Kari Wyrsch has done, and in this episode, she’s walking us step-by-step through how she made it happen.

Kari’s not just a rockstar agent—she’s a systems thinker, a buyer whisperer, and a deeply intentional business builder. With over 1,445 buyers represented in her career, she’s turned what many agents dread—the buy side—into a predictable, scalable, and thriving operation.

We sat down with Kari to explore her exact model for running a high-volume buyer business, from how she structures her “ultimate buyer strategy session” to how she built a lean team with laser-focused roles. Along the way, we dive into her transition from commercial real estate to residential, her decision to merge her team with Adam Graddy’s, and how she leads with leverage so she can be fully present for her nine-year-old twins.

She shares how she prequalifies every lead, leverages ISAs, and keeps a conversion rate so high it’ll make your jaw drop. Kari also explains how she challenges the outdated perception that being a buyer’s agent is “less than”—and proves how fiduciary-level service on the buy side is a game-changer for any serious business.

If you’ve ever thought working with buyers was chaotic or unsustainable, this episode will flip that script. Kari shows us how it can be systematic, joyful, and wildly profitable.

Resources:

• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.