Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Ryan Gillen built a $90M real estate business by flipping the script on lead generation, turning community into his greatest asset. Growing up in a real estate family, Ryan learned to hustle early and quickly realized cold calling and chasing FSBOs wasn’t a long-term game. Instead, he leaned into what he loved: golf, country clubs, and connecting people.

By starting small networking groups and masterminds, Ryan became “the mayor” of his circles, introducing like-minded professionals and solving problems together. That sense of community not only gave members real value, it also fueled millions of dollars worth of annual referrals to his team. In this episode, Ryan breaks down his simple but powerful model: find a problem, gather people who share it, and create consistent spaces to connect.

If you’ve ever dreaded lead gen, this conversation is proof that it doesn’t have to be painful. When you build groups around your passions, business flows naturally and relationships become your most profitable investment.

Resources:

• The Millionaire Real Estate Agent (book by Gary Keller, Dave Jenks, and Jay Papasan)
• MAPS Coaching with Leah Lemberg
• Keller Williams Mega Camp
• MREA Notes (weekly models & systems PDF)
• Millionaire Real Estate Agent Podcast Newsletter
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’re back with one of our favorites, James Shaw—our go-to authority for when markets get weird. James runs the Pivot: SHIFT Ahead community of 125,000 agents and has spent the last decade teaching the exact playbook to win when the market turns. Today, we unpack Gary Keller’s book, SHIFT: How Top Real Estate Agents Tackle Tough Times with simple steps you can run today to set goals, generate leads, convert appointments, and price to sell.

James reminds us that consistency without value is annoying, and value without consistency is anonymous. That truth runs through everything we cover in this episode: from calculating your LID number—lifestyle, investing, and debt—to doubling down on the lead generation strategies that already work, and cultivating your database so you’re top of mind when people move from “not ready” to “ready.” James also shares practical pricing conversations you can use today. At the core, James brings clarity when he says growth in any market comes from clear goals, real priorities, and focused action.

Resources:

• Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks
• James Shaw’s Pivot: SHIFT Ahead Facebook group and daily mastermind
• Listen: Pivot: SHIFT Ahead daily call podcast
• Listen: Episode 18. Shift and Succeed: Navigating Changes in Real Estate With James Shaw
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Imagine flipping a sluggish quarter into $21.1 million in just two months. That’s exactly what Jonathan Mills and his Gainesville, Florida team did. With a simple, repeatable, eight-week model, they swapped their snails for race cars.

Jonathan’s team already closed over 200 transactions a year, but when the market shifted and Q1 fell flat, Jonathan built a gamified model that paired agents with admin, tracked key activities daily, and rewarded accountability. The result? New agents began stacking a deal each week and referrals poured in from unexpected places—even from hospital giveaways! A culture of action turned fear into momentum.

We break down the entire eight-by-eight playbook: the daily steps, the point system, the weekly bunker meeting, and the mindset shift that made this plan work. Whether you’re a solo real estate agent or running a team of real estate agents, you’ll leave with a blueprint you can start tomorrow and the clarity to measure the right actions.

Resources:

• Learn more about The Mills Group
• BOLD / Onward BOLD framework
• Fellow.ai
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.