In this episode of The Member Engagement Show, our guest is Andrew Hohman, Senior Implementation Advisor at Higher Logic. about the best practices for launching and sustaining successful online communities. We talk about identifying and addressing project risks and helping associations make their new communities successful. Topics covered include:

• What separates successful online communities from ones that struggle
• The importance of assigning at least one community "owner"
• The importance of tying community to your associations strategic goals
• Launch tips
• The decisions associations should make before launching a community
• Building momentum in the community
• Ways to support new community members
• Learning from your members, especially in the early days

Some Helpful Links

Member Engagement Show episode with Georgina Donahue

Higher Logic Association Community Benchmark Report

Higher Logic Association Email Benchmark Report

Our guest on this episode of The Member Engagement Show is Sarah Spinosa, Director of Product Marketing for Higher Logic. Sarah discusses value propositions for associations and how they can be activated, elevated, and improved. Topics covered include:

• Why the pressure to hone a clear value proposition is increasing
• Recognizing Members as consumers, with expectations influenced by their experience outside the association
• People aren't joining professional associations by default
• Ways associations can use product marketing principles to refine and define their value proposition
• Talking about outcomes, not just what you offer
• The importance of mapping value at different career stages
• The difference between professional and trade association value propositions
• The importance of knowing your members and knowing when their needs change
• Communicating the value proposition continuously, not just at sign-up
• Aligning internal stakeholders around the value proposition

Some helpful links:

Higher Logic 2026 Association Trends and Predictions webinar

MGI Membership Marketing Benchmark Report

Higher Logic Association Member Experience Report

Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include:

• What's changed in terms of how people prefer to consume video content?
• Who should "own" and be making video content in organizations?
• Leveraging existing association content for video.
• The value of getting information from human beings.
• Video as a strategy, not a one-off project.
• Video is a relationship, not a marketing, tool.
• The many ways associations can use video.
• Producing video using the resources you have available to you.
• The amazing things today's video tools can do.
• Myths and misconceptions about video.
• How to measure the performance of your videos.
• Does one video channel work any better for associations than another?

Learn how you can make video easy for your association:

Record, collect, and polish videos from staff or members and share them directly in your community or emails with Higher Logic Thrive Video, powered by VideoRequest.