Launching with Purpose: Build an Engaging Association Community with Andrew Hohman

In this episode of The Member Engagement Show, our guest is Andrew Hohman, Senior Implementation Advisor at Higher Logic. about the best practices for launching and sustaining successful online communities. We talk about identifying and addressing project risks and helping associations make their new communities successful. Topics covered include:

• What separates successful online communities from ones that struggle
• The importance of assigning at least one community "owner"
• The importance of tying community to your associations strategic goals
• Launch tips
• The decisions associations should make before launching a community
• Building momentum in the community
• Ways to support new community members
• Learning from your members, especially in the early days

Some Helpful Links

Member Engagement Show episode with Georgina Donahue

Higher Logic Association Community Benchmark Report

Higher Logic Association Email Benchmark Report