Watch the YouTube version of this episode HERE

Are you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.

Jason speaks about the future of AI in SEO. In the early days of Jason’s career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason’s, AI has opened the door to allow for more traffic because his service can reach different people due to AI’s diverse usage.

Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.

Listen in to learn more!

• 6:20 How SEO has changed
• 10:01 Early adoption of AI and the future of AI in SEO
• 17:41 Lifestyle businesses versus growth-focused businesses
• 20:09 Frequent errors law firms make with their websites
• 38:35 How social media now impacts SEO

Tune in to today’s episode and checkout the full show notes here.

Connect with Jason:

• Website
• Instagram
• X
• Facebook
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you looking to learn from other experienced law firm owners? In this episode of the Maximum Lawyer Podcast, host Tyson Muturx recaps the Max Law Con conference, a leading event for law firm owners and legal professionals. Tyson highlights standout presentations on AI, branding, automation, and resilience, and shares personal insights from networking sessions and workshops.

Tyson provides an overview of a bunch of presentations by colleagues and friends that cover various topics related to law. These include Tyson’s own presentation on taking action, Jim Hacking’s presentation on how failures pave the road to success, a presentation on calling clients, steps on how to attract better clients and a live workshop on resilience and how to avoid burnouts for leaders. The conference was jam packed with insightful and incredible presentations and topics to help law firm owners succeed and be better leaders!

Listen in to learn more!

• 4:08 Conference Day One Opening & Emcee Introduction
• 7:09 Jim’s “Falling Up” Keynote
• 8:04 Devin Slavonski: “Red Flags, Raves, and Referrals”
• 8:55 Steve McClellan: “Scorecards of Success”
• 8:55 Rachel McGarry: “Stop Being a Firefighter, Start Being an Engineer”
• 9:56 Charlie Mann: “$500,000 Referral Playbook”
• 9:56 Jason Selk: “Burnout Proof” Workshop
• 11:58 Tiffany: “Built for the Storm”
• 11:58 Kevin Cheney: “More Than Money”
• 13:06 Adam Rawson: “High Impact Internship Program”
• 13:06 Jeremy Danielson: “AI Board of Advisors”
• 14:18 Gary Falkowitz: “Convert Better Than the Big Firms”
• 17:07 Day Two Opening: Regina Edwards
• 18:19 Jeff Hampton: “Double Your Law Firm’s Revenue with YouTube”
• 18:19 Danny Decker: “Spotlight Marketing and Branding”
• 19:14 Brooks Derrick: “Do What the Robots Can’t”
• 19:14 Ruma Mazumdar: “Virtual Scale Blueprint”
• 20:08 Ryan Weber: “Smart People, Dumb Excuses”
• 20:08 Heather Olsen: “Turning Swag into Swagger”
• 22:01 Alexis Austin: “Why Your Parents Are Responsible…”
• 22:01 Matthew Kirby: “Latent Legal Market Opportunities with AI and Subscriptions”
• 22:53 John Corman: “Master Energy, Forget Time”
• 23:51 Chelsea Williams: “Think Like a CFO”
• 25:00 Sonia Lakhani: “Monetizing Your Legal Knowledge Online”

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions.

Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.

Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.

Listen in to learn more!

• 2:44 Managing Two Companies
• 4:39 Hiring and Talent in Legal Tech
• 11:09 Adapting to AI and Human Roles
• 14:44 Strategic Partnerships and Legal Credibility
• 25:15 Storytelling in Marketing
• 37:50 Recommended Tools for Law Firms

Tune in to today’s episode and checkout the full show notes here.

Connect with Erik:

ARO Effect:

• ARO Effect Website
• LinkedIn
• Instagram
• Facebook

Meet Gabbi:

• Meet Gabbi Website
• LinkedIn