The Local Marketing Trends Podcast Podcast Por Gordon Borrell arte de portada

The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

De: Gordon Borrell
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.2023 Borrell Associates, Inc Local Marketing Trends Podcast Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Amazon Tunes In To Partnerships With Local Radio

    Amazon Tunes In To Partnerships With Local Radio
    Nov 3 2025
    In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon’s move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy geotargeted audio commercials. Gordon sits down with Amazon DSP director Meredith Goldman to explore whether traditional radio should see Amazon as a competitor or a collaborator. The conversation reveals how technology, targeting, and a renewed focus on SMBs are reshaping the ad game. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 m
  • Amazon's Latest Delivery: Local Advertising

    Amazon's Latest Delivery: Local Advertising
    Oct 20 2025
    What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 m
  • Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese

    Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
    Oct 13 2025
    Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    31 m
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