In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.

Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also dives into the lessons he’s learned from building a thriving community, creating his massive Local SEO checklist, and helping businesses cut through the noise of conflicting advice to focus on what actually works.

The two also explore the future of Local SEO in the era of AI, discussing press releases, reviews, and the role of conversions in driving sustainable growth. Tim’s no-nonsense, testing-driven approach offers practical takeaways for local marketers, agency owners, and business leaders alike.

If you want to know what’s working right now in Local Search and hear honest, actionable insights from someone who has tested it all, this is an episode you won’t want to miss.

Tim Kahlert, Founder of Hypetrix:

LinkedIn: https://www.linkedin.com/in/timkahlert

Facebook: https://www.facebook.com/RealTimKahlert/

Community: localseohustlers.com

Hypetrix: https://hypetrix.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Tim Kahlert

06:07 Building a Successful Facebook Group

14:39 Common Questions in Local SEO

22:06 Optimizing Google Business Profile

25:46 Service Section Strategies for Google Business Profile

31:12 The Importance of Reviews in Local SEO

36:59 Navigating AI in Local SEO

46:09 Focusing on Conversions Over Rankings

#localseo #localseoexpert #localseoservices #localseotips #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #timkahlert #hypetrix #localseobible

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.

Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.

The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.

Joe Crisara, Founder of Service MVP:

LinkedIn: https://www.linkedin.com/in/joecrisara

YouTube: https://www.youtube.com/c/JoeCrisara

Twitter: https://x.com/JoeCrisara

Service MVP: https://servicemvp.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Joe Crisara

05:05 Overcoming Debt and Learning the Business

09:50 The Science of Pricing and Service Options

15:05 Understanding Customer Needs and Premium Services

20:01 Insights from the Book: What Should We Do?

24:56 The 3 Keys to Sales: Character, Competence, Communication

32:04 Closing High-Ticket Deals

40:38 The Importance of Options and Freedom

46:54 Going Above and Beyond in Service

51:36 Embracing Change and AI in Business

#homeservice #homeservices #sales #homeservicesales #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.

We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos are more powerful than ever, and what actually helps a business rank locally. Claudia breaks down how Google’s systems really work, what signals matter most, how AI is changing local search, and what every business owner should stop fearing.

Whether you're a marketer, agency, or local business owner, this is an absolute masterclass on navigating Google’s local ecosystem in 2025 and beyond.

Claudia Tomina, Founder of Reputation ARM:

LinkedIn: https://www.linkedin.com/in/claudia-tomina-ab78692a

X (Twitter): https://x.com/claudiatomina

Website: https://reputationarm.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Claudia Tomina

06:11 Challenges in Google Business Profile Management

14:55 The Importance of Review Keywords

21:01 The Role of Categories in Local SEO

25:26 The Importance of Business Categories

29:58 The Role of Photos in Local SEO

35:18 The Value of Video Content in Local SEO

39:18 The Future of Local Search

47:04 Final Thoughts for Local Business Owners

#localseo #googlemybusiness #googlebusinessprofile #gbp #gmb #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #claudiatomina #reputationarm #localseoexpert