Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively handle phone interactions, create deep customer connections, and consistently wow customers.In this episode, you'll learn:- The core principles of Brigham's Pattern for Excellence framework- Real-world examples demonstrating how empathy and emotional connection can drastically improve your call conversion rates- How storytelling can elevate your sales and communication skills, making your messages unforgettable- Practical scripts and techniques for handling challenging customer callsPlus, Brigham opens up about how his personal faith and insights from biblical teachings influence his approach to business and customer relationships, providing profound lessons applicable far beyond the home services industry.This is a must-listen for home service business owners, CSRs, marketers, and anyone seeking to master the nuances of customer engagement. Tune in and transform the way your business connects with customers.Brigham Dickinson, Founder of Power Selling Pros:LinkedIn: https://www.linkedin.com/in/brigham-dickinson/Facebook: https://www.facebook.com/brigham.dickinsonText "happy" to 385-247-3714Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Brigham Dickinson01:12 Understanding Customer Service Fundamentals10:27 The Importance of Emotional Connection in Customer Service12:34 The Power of Storytelling in Communication22:26 Exploring the Pattern for Excellence Framework29:06 Overcoming Fear Through Inquiry32:46 The Balance of Logic and Emotion in Sales39:10 Transforming Customer Service Approaches41:23 Lessons from the Bible on Sales and Influence#brighamdickinson #powersellingpros #csr #customerservice #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.Jim Klauck, Founder of Check a Pro:Facebook: https://www.facebook.com/jim.klauckEmail: jim@theradiopitchman.comCheck a Pro: https://www.checkapro.com/The Radio Pitchman: https://www.theradiopitchman.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Jim Klauck01:44 The Current State of Radio and Its Value04:51 The Formula for Effective Radio Advertising10:02 Understanding the Radio Demographic14:51 Creating Demand Through Radio Advertising25:41 Integrating Radio with Digital Marketing29:13 Productizing Home Services for Better Sales33:35 The Importance of Sales Techniques in Home Services39:58 The Future of Radio in a Digital World#radio #podcasting #jimklauck #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.

Dan Antonelli, Founder of KickCharge Creative:

Facebook: https://www.facebook.com/dan.antonelli

LinkedIn: https://www.linkedin.com/in/danantonelli/

Instagram: https://www.instagram.com/danantonelli_kickcharge/

KickCharge Creative: https://www.kickcharge.com/

Branded Not Blanded Book: https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Dan Antonelli

01:25 Common Branding Mistakes by Home Service Companies

06:26 Creating Memorable Brand Names

12:20 Appealing to Women in Branding

17:58 Branding's Impact on Recruitment

23:56 The Cost of Poor Branding

25:49 The Tommy Mello Rebranding Success Story

29:52 Understanding the Costs of Rebranding

36:00 The Importance of Brand Cohesion

41:54 Fundamentals of Effective Branding

47:11 When to Consider Rebranding

#branding #brand #localbusinessbrand #danantonelli #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth