In this deeply honest episode, Stephanie pulls back the curtain on what this year has really been like behind the scenes, including the wins, the challenges, the pivots, the disappointments, and the unexpected breakthroughs that are shaping the future of this business.

If you've ever felt like you're "messing things up," trying new ideas, or navigating the emotional rollercoaster of entrepreneurship… this one will speak directly to your heart.

You'll hear:

• Why failing early and often has been the secret behind 12+ years of full-time entrepreneurship
  
  

• What actually happened when Stephanie tried to scale a brand-new membership model
  
  

• The honest truth about revenue dropping, rebuilding from the ground up, and why it's not a setback
  
  

• The surprising program that reignited excitement (and helped clients get results fast)
  
  

• How the digital education landscape is shifting thanks to AI and consumer trust
  
  

• Why information is no longer the most valuable thing you sell
  
  

• The mindset every entrepreneur needs to navigate self-doubt, criticism, and rebuilding
  
  

• What's coming next …
  
  

This episode is a permission slip to experiment, pivot boldly, and keep going even when the path gets messy. If you're craving more alignment, more authenticity, and more truth in your business journey, you'll feel seen here.

If you'd like help reinventing your business in 2026, reach out to the team at hello@theleveragedpractice.com

A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online "seven-figure in seven minutes" online business model.

• The Case for the "Ordinary" Business
  
  

• • Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics.
    
    

  • The hidden math behind big revenue screenshots (and how ad & team spend change the story).
    
    

• Market Shifts You Should Actually Act On
  
  

• • How buyers' trust and attention have changed since 2020 and what that means for your funnel.
    
    

  • Why specific > generic: niche offers that solve one clear problem are outperforming broad "everything" courses.
    
    

• Designing for Your Life, Not the Algorithm
  
  

• • Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support).
    
    

  • Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar.

The Ordinary Business (virtual summit & community) at theordinarybusiness.com

Jess on Instagram: @jesscreatives OR @theordinarybusiness

Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.

Most health professionals are still pricing like it's 2021. In this solo episode, Stephanie explains why today's buyers are different, why online programs today require a very different sales engine from the pandemic, and how your pricing needs to change. You'll hear concrete pricing ranges, a simple revenue math example, and a clear path to restructure your product suite so you stop depending on 1:1 time.

Free eBook: 27 Scalable Offers for Health Pros — DM "ebook" or "27" on Instagram @theleveragedpractice and we'll send the link. Or click here