If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you.

In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.

This conversation will help you rebalance your mental load and rethink your growth strategy.

Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable.

Key Takeaways:

• Urgency clears your mental clutter.
  Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago.
  
  

• Longevity creates sustainable success.
  You can’t shortcut mastery. If you’re only chasing results and ignoring the reps it takes to get there, you’ll burn out before you ever break through.
  
  

• Urgency belongs to the fundamentals.
  Grow your audience. Build your email list. Go live. Follow up. Close the deal. These are the things that deserve your speed and focus every single day.
  
  

• Longevity belongs to the vision.
  Your 7- or 8-figure goal won’t come from one perfect day—it’ll come from hundreds of consistent days stacked over time.
  
  

• Execution trumps overthinking.
  If you’re constantly rewriting your to-do list instead of doing the thing, it’s either time to do it, delete it, or delegate it.
  
  
  

Resources & Links:

• Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship?

In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it.

You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially.

Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint.

IN THIS EPISODE, YOU’LL LEARN:

• Why rich relationships are more valuable than 100 casual connections
  
  

• How Selena leveraged strategic generosity to grow her business (and how you can too)
  
  

• The framework of The Six Circles of Connection and how to assess your current network
  
  

• How to proactively support your inner circle without overextending yourself
  
  

• The key difference between trust and relationship—and why one without the other isn’t enough
  
  

• Why you must become the kind of person who attracts the relationships you desire
  
  

• How to use a Generosity Fund to intentionally invest in meaningful partnerships
  
  

• Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites
  
  

• Why your team is one of your most overlooked rich relationships
  
  

• The true ROI of giving without expectation (and how it leads to exponential returns)
  
  

TIMESTAMPS:

• 2:30 – Selena’s quarter-life crisis that led to her passion for elevating others
  
  

• 6:21 – The Six Circles of Connection framework
  
  

• 11:05 – Showing up generously for Circle 1 & Circle 2
  
  

• 16:00 – The concept of “Relationship Math” and small acts with big impact
  
  

• 22:55 – The Currency of Integrity and why giving returns tenfold
  
  

• 26:15 – Building over 400 affiliate and referral partnerships
  
  

• 33:55 – How to set expectations when collaborating or promoting others
  
  

• 37:00 – Why Selena believes rich relationships outperform every other investment
  
  

• 41:00 – Why team members must be seen as part of your inner circle
  
  

• 45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts
  
  

RESOURCES:

• Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach
  Includes:
  
  

• • First 4 chapters of Rich Relationships
    
    

  • 20+ plug-and-play scripts for referrals, introductions, endorsements, and more
    
    

• Follow Selena on Instagram and LinkedIn

• Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Ready to maximize the ROI from your podcast… without littering it with ads?

In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.

Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships.

Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same.

If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen!

Key Takeaways:

• Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers.
  
  

• Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement.
  
  

• Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach.
  
  

• Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience.
  
  

• Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it.
  
  

Timestamps:

• 0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either)
  
  

• 2:50 — Strategy 1: How mini-series boost conversion during launches
  
  

• 6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes
  
  

• 8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness
  
  

• 10:04 — Strategy 4: Crafting mini commercials that naturally drive sales
  
  

• 12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI
  
  

• 16:18 — Recap of all five strategies to start implementing now
  
  

• 17:40 — Special Call to Action: Help Kelly grow the show by leaving a review!

Resources:

• Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

• SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.