• 1127. Urgency vs. Longevity: The Secret to Long-Lasting Business Growth
    May 5 2025

    If you're stuck in a cycle of burnout, constantly hustling without making real progress, or if you're struggling to achieve the big goals your vision demands, this episode is for you.

    In this episode of The Kelly Roach Show, Kelly dives deep into a critical distinction every entrepreneur must master: knowing when to act with urgency and when to pace yourself with longevity.

    This conversation will help you rebalance your mental load and rethink your growth strategy.

    Kelly breaks down how urgency fuels execution and clarity, while longevity sustains vision and success. You’ll walk away knowing how to free up mental energy, move faster on what matters, and finally build the kind of business that’s both profitable and sustainable.

    Key Takeaways:

    • Urgency clears your mental clutter.
      Most entrepreneurs stay stuck not because they have too much to do—but because they’re delaying decisions and tasks that could have been cleared off their plates days ago.

    • Longevity creates sustainable success.
      You can’t shortcut mastery. If you’re only chasing results and ignoring the reps it takes to get there, you’ll burn out before you ever break through.

    • Urgency belongs to the fundamentals.
      Grow your audience. Build your email list. Go live. Follow up. Close the deal. These are the things that deserve your speed and focus every single day.

    • Longevity belongs to the vision.
      Your 7- or 8-figure goal won’t come from one perfect day—it’ll come from hundreds of consistent days stacked over time.

    • Execution trumps overthinking.
      If you’re constantly rewriting your to-do list instead of doing the thing, it’s either time to do it, delete it, or delegate it.


    Resources & Links:

    • Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    18 m
  • 1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo
    May 1 2025

    What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship?

    In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it.

    You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially.

    Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint.

    IN THIS EPISODE, YOU’LL LEARN:

    • Why rich relationships are more valuable than 100 casual connections

    • How Selena leveraged strategic generosity to grow her business (and how you can too)

    • The framework of The Six Circles of Connection and how to assess your current network

    • How to proactively support your inner circle without overextending yourself

    • The key difference between trust and relationship—and why one without the other isn’t enough

    • Why you must become the kind of person who attracts the relationships you desire

    • How to use a Generosity Fund to intentionally invest in meaningful partnerships

    • Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites

    • Why your team is one of your most overlooked rich relationships

    • The true ROI of giving without expectation (and how it leads to exponential returns)

    TIMESTAMPS:

    • 2:30 – Selena’s quarter-life crisis that led to her passion for elevating others

    • 6:21 – The Six Circles of Connection framework

    • 11:05 – Showing up generously for Circle 1 & Circle 2

    • 16:00 – The concept of “Relationship Math” and small acts with big impact

    • 22:55 – The Currency of Integrity and why giving returns tenfold

    • 26:15 – Building over 400 affiliate and referral partnerships

    • 33:55 – How to set expectations when collaborating or promoting others

    • 37:00 – Why Selena believes rich relationships outperform every other investment

    • 41:00 – Why team members must be seen as part of your inner circle

    • 45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts

    RESOURCES:

    • Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach
      Includes:

      • First 4 chapters of Rich Relationships

      • 20+ plug-and-play scripts for referrals, introductions, endorsements, and more

    • Follow Selena on Instagram and LinkedIn

    • Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    52 m
  • 1125. 5 Smart Ways to Monetize Your Podcast Without Relying on Sponsors For Sales & Business Growth
    Apr 28 2025

    Ready to maximize the ROI from your podcast… without littering it with ads?

    In this solo episode of The Kelly Roach Show, Kelly shares 5 proven strategies to help you start, grow, and monetize your podcast more effectively.

    Whether you’re just getting started or already have an established show, these actionable tips will show you how to turn your podcast into a profit center without relying on sponsorships.

    Kelly breaks down the exact methods she uses to generate revenue directly from her podcast while delivering an outstanding experience for her listeners, and how you can do the same.

    If you want to build deeper trust, create higher conversion rates, and get a bigger return on your content efforts, this episode is a must-listen!

    Key Takeaways:

    • Mini-Series Launch Strategy: How to build a mini-series leading up to a launch that turns loyal listeners into high-converting buyers.

    • Topic-Based ROI Episodes: Why treating your podcast like a mini-masterclass each month can drive more sales and engagement.

    • Launch-Specific Bonus Episodes: Use targeted bonus episodes during launches to cross-pollinate your podcast and promotions for maximum reach.

    • Mini Commercials That Convert: How to naturally weave product mentions into your content without disrupting the listener experience.

    • Cross-Platform Integration: Why your podcast, social media, and email strategy must work together to amplify impact—and how to do it.

    Timestamps:

    • 0:31 — Why Kelly doesn’t prioritize sponsorships (and why you shouldn't either)

    • 2:50 — Strategy 1: How mini-series boost conversion during launches

    • 6:03 — Strategy 2: Turning your show into a masterclass with topic-based episodes

    • 8:00 — Strategy 3: Launch-specific episodes to increase urgency and awareness

    • 10:04 — Strategy 4: Crafting mini commercials that naturally drive sales

    • 12:22 — Strategy 5: Interconnecting your podcast, email, and social media for maximum ROI

    • 16:18 — Recap of all five strategies to start implementing now

    • 17:40 — Special Call to Action: Help Kelly grow the show by leaving a review!

    Resources:

    • Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    16 m
  • 1124. From Burnout to Business Growth Breakthrough: Slowing Down to Speed Up with Nikki Sharp
    Apr 24 2025

    What if slowing down is the secret to breaking into your next level of business growth?

    In this deeply personal and powerful episode of The Kelly Roach Show, Kelly sits down with internationally known transformational coach, bestselling author, and wellness expert Nikki Sharp for a heartfelt conversation on healing, evolving, and rediscovering purpose through the practice of intentional slowing down.

    Nikki shares her journey from influencer fame and external success to burnout, reinvention, and soul-aligned living.

    Together, Kelly and Nikki unpack the often hidden cost of chasing goals without pause – and the radical clarity that comes from learning to just be.

    Whether you're in a high-achieving season or sitting in the “what’s next?” space, this episode will help you embrace the discomfort of the unknown and trust the divine timing of your personal and professional evolution.

    Key Takeaways

    • The power of self-leadership: Why your greatest growth happens when you learn to trust your own wisdom, not just your mentors or strategies.

    • Masculine vs. feminine energy in business: How women can lead in a way that honors their natural rhythms without burnout or disconnection.

    • The courage to pause: Why Nikki stepped away from Instagram, paused her business, and leaned into the unknown to rediscover joy and alignment.

    • Healing in real time: From public success to private struggle, Nikki opens up about walking through divorce, burnout, and deep inner work—and how it's shaping her next chapter.

    • How to find clarity in chaos: Nikki reveals the one question to ask yourself that shifts you out of “What time is it?” into “What is it time for?”

    Timestamps

    • 0:31 — Nikki’s journey from accidental entrepreneur to bestselling author and wellness coach

    • 4:27 — When success isn’t enough: how external wins masked internal unrest

    • 8:45 — Self-leadership and knowing your “enough” point

    • 10:38 — The slowdown: embracing feminine energy and being over doing

    • 13:36 — Why your best ideas need space to breathe

    • 16:36 — The #1 thing Nikki sees women struggling with in 2024

    • 21:26 — Rewiring the way we pursue purpose, peace, and productivity

    • 25:16 — Highs, lows, and healing: Nikki’s raw insight into her hardest year yet

    Resources

    • Follow Nikki on Instagram: https://www.instagram.com/nikkisharp/

    • Learn more at https://www.nikkisharp.com/

    • Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

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    30 m
  • 1123. Why You’re Stuck in Business & The 4 Sales Strategies to Reignite Business Growth
    Apr 21 2025

    You are not doing everything to grow your business.

    In this tough-love episode, Kelly Roach delivers a powerful reminder that growth in business requires honesty, ownership, and the courage to challenge our own limiting beliefs.

    Whether you're in your first year or your fifteenth in business, this conversation will help you reflect on the hidden narratives holding you back, and what to do about them.

    Kelly draws from thousands of weekly conversations with entrepreneurs at every level to call out the one phrase that keeps surfacing: “I’m doing everything.”

    The truth? Most of us aren’t.

    And it’s time to face the habits, excuses, and blind spots that are keeping us from the next breakthrough.

    This is your invitation to stop telling yourself stories and start shifting into action. Kelly shares the exact mindset shifts and strategies that elite performers are using right now to reactivate momentum in a tough economy.

    In This Episode, You’ll Learn:

    • Why “I’m doing everything” is the most damaging phrase in entrepreneurship

    • How to identify and eliminate the defense mechanisms keeping you stuck

    • The 4 “R” strategies Kelly uses to unlock hidden revenue:

      • Reactivations

      • Referrals

      • Renewals

      • Reviews

    • How to stop hiding behind comfort and start executing at a higher level

    • Why long-term experience doesn’t guarantee results—and what actually does

    • How to simplify your strategy and scale your results by doing less better

    • The mindset shift every 7- and 8-figure leader must embrace in today’s economy

    Timestamps:
    01:22 – Why even high performers are finding this season challenging
    01:56 – The truth about “I’m doing everything”
    03:15 – Time in business ≠ mastery
    04:25 – Kelly calls herself out on missed opportunities
    06:03 – Why growth requires ruthless honesty
    08:00 – 4 easy-to-miss revenue drivers every business should be using
    09:11 – What a “Power Hour” is and who it’s for
    10:04 – Why you must stop justifying your hard work and start shifting strategy
    11:01 – Eliminate distractions and say no to what’s not working
    12:06 – Why subtraction leads to addition in business

    Resources:

    • Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    14 m
  • 1122. Optimizing Entrepreneurs’ Time with God’s Principles for Business Growth with Lissa Figgins
    Apr 17 2025

    What if you stopped asking “What time is it?” and started asking “What is it time for?”

    In today’s episode, Kelly sits down with Lissa Figgins – speaker, coach, and host of the Redeem Her Time Podcast – for a powerful conversation on how faith-driven entrepreneurs can align their use of time with God’s principles for exponential growth.

    Lissa breaks down the 7 Laws of the Harvest and explains how these Biblical principles aren’t just spiritual truths, they’re strategic frameworks for life and business.

    You’ll learn why so many leaders are stuck in a cycle of hustle and burnout, and how shifting your perspective from Chronos (man's time) to Kairos (God's time) can transform your productivity, peace, and impact. Lissa also shares how to steward your time in a way that unlocks the hundredfold harvest God has promised – not by doing more, but by doing what matters most.

    If you’ve been feeling stretched, frustrated, or like your results aren’t matching your effort, this is the mindset and strategy shift you’ve been waiting for.

    What You’ll Learn in This Episode:

    • Why the 7 Laws of the Harvest apply to both your faith and your business

    • How to stop managing time and start redeeming it

    • The difference between Chronos time and Kairos time—and how this changes everything

    • How faith and patience play a role in reaping a hundredfold harvest

    • Why alignment, intention, and stewardship matter more than working longer hours

    • The one question to ask every day to get back in sync with God’s timeline for your business and life

    Timestamps:

    • 1:47 – Why so many high-achievers struggle with time, even when they’re successful

    • 4:10 – What it means to redeem time instead of manage it

    • 7:33 – The 7 Laws of the Harvest and how they apply to business

    • 10:48 – Why sowing in faith is critical to reaping a God-sized return

    • 14:20 – Isaac’s story and the power of obedience in uncertain places

    • 19:04 – What a hundredfold harvest actually looks like—and how to prepare for it

    • 21:08 – How our timelines clash with God’s will and what to do instead

    • 23:47 – A game-changing question to ask every day to redeem your time

    Resources:

    • Listen to Lissa's podcast: Redeem Her Time Podcast

    • Download the free 7 Laws of the Harvest guide: https://redeemhertime.myflodesk.com/gszmruu2xw

    • Follow Lissa on Instagram: https://www.instagram.com/redeemhertime/

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    26 m
  • 1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions
    Apr 14 2025

    If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.

    In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.

    From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend.

    If you want your business to grow in a slower economy, this episode gives you the playbook.

    Key Takeaways:

    • Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.

    • The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.

    • Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.

    • Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.

    • Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.

    • Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.

    • Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.

    Resources:

    • Join The Virtual Business School — Get proven strategies for daily sales, scaling, and team leadership: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359

    • Build Your Dream 1,000 — Start your segmented list and implement a 10-day follow-up cycle: https://youtu.be/1vKV8NQWjbY?feature=shared

    • Create Your Trust-Building Offer — Design a low-ticket experience that attracts and primes your best buyers: https://youtu.be/vLcQ0kk1Z88

    • SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic

    • Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

    • Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

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    25 m
  • 1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron
    Apr 10 2025
    What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission? In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change. From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption. If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business. Key Takeaways: Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in. The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum. Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps. Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility. Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction. Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition. Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty. Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort. Timestamps: 02:30 – What Jenni sees in top-performing teams during transition 05:40 – The difference between change and disruption 08:10 – Kelly and Jenni on leading through organizational shifts 11:50 – How to reestablish trust and buy-in when everything changes 14:35 – Jenni breaks down the 4 Dimensions of Leadership 17:20 – Overcommunication as a leadership strategy 20:00 – The importance of rhythm, consistency, and modeling 22:45 – How to anchor culture without clinging to the past 25:30 – Why the CEO sets the emotional tone of the team 28:00 – Coaching through uncertainty while keeping expectations high Resources: Learn more about Jenni Catron and The 4Sight Group: https://www.get4sight.com/services Get Jenni’s book The 4 Dimensions of Extraordinary Leadership: https://www.amazon.com/Four-Dimensions-Extraordinary-Leadership-Strength/dp/1400205700?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.jttTcSppQiFZBIlJf8ndDWszoeKqEl4Pw3H7Ng4gOoTS5Kq398ITrmboJ1YFiv8q.7cuLBshG8m7W4WI2IX0rTPlnRzr69zOxMaJbyWdnlWs&qid=1727906705&sr=8-1&linkCode=sl1&tag=jenncatr-20&linkId=d0bda6310cb520af81bceef26ae5e849&language=en_US&ref_=as_li_ss_tl The latest sales strategy that’s producing massive business growth for our clients: https://youtu.be/1vKV8NQWjbY?feature=shared SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.
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    27 m
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