Above The Fold Podcast Por Jess Cervellon arte de portada

Above The Fold

Above The Fold

De: Jess Cervellon
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Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.Copyright 2025 Jess Cervellon Desarrollo Personal Economía Exito Profesional Marketing Marketing y Ventas Éxito Personal
Episodios
  • Episode 67 | What Attentive Gets Right About Actually Knowing Your Customer With Keri McGhee
    Jul 10 2025

    ✨ In this episode of Above the Fold, I sat down with Keri McGee, CMO of Attentive and a cx-to-marketing powerhouse, to talk about why good customer experience isn’t enough anymore—and what today’s best brands are doing to actually stand out. 📱💡

    📊 The real reason 97% of brand messaging still looks like 2013

    📦 How brands like UGG and OLLY are making omnichannel work—for real

    🤖 Why AI isn’t the enemy (and how it’s already outwriting your content calendar)

    📈 What orchestration looks like beyond just SMS and email

    🧠 How to use data smarter—even if you’re just getting started

    🛍️ What customer experience looks like in a mobile-first, AI-powered, “I want it now” world


    👉 Hit play for insights on personalization, retention, and what modern lifecycle marketing requires in 2025.

    📲 Follow Keri:

    LinkedIn: linkedin.com/in/keri-mcghee/

    📲 Check out Attentive:

    Website: attentive.com

    Instagram: @attentivehq

    ✨ Want More Like This?

    Subscribe for more founder stories, marketing insights, and behind-the-scenes action in the world of CPG, brand strategy, and customer experience!


    About Sunday Postcards


    Enjoying the show? Keep the insights flowing by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies to help you unlock brand success. Subscribe at www.sundaypostcards.co and join the community.


    👋 Connect with Jess:

    • LinkedIn: linkedin.com/in/jess-cervellon

    • Twitter: x.com/jesscervellon

    • Instagram: instagram.com/jess.cervellon


    👍 Like, comment, and subscribe for more insights on brand-building, customer experience, and business growth!


    #AboveTheFoldPodcast #CXStrategy #LifecycleMarketing #CustomerExperience #MarketingAI #BrandGrowth #RetentionMarketing #Attentive #SMSMarketing #MarketingPodcast #AICustomerExperience


    Más Menos
    35 m
  • Episode 66 | How Jim Lee of Crunch Labs Turns Curiosity Into Connection And Retention
    Jun 26 2025

    This week, I sat down with the brilliant (and brilliantly humble) Jim Lee—President of Crunch Labs—to talk about what it really takes to build a brand that doesn’t just go viral, but sticks.

    We cover creator-led growth, product design that drives retention, the future of STEM education, and why customer experience starts way before someone hits “buy.”

    Plus, Jim shares how Crunch Labs turns YouTube magic into meaningful learning for kids (think: flywheels, diplomas, and a robot that teaches you to code), what it’s like working with Mark Rober, and why they’re building a free science curriculum that could change classrooms across the country.

    If you’re building a subscription brand, running CX, or just trying to connect your content to your customer—this episode is full of takeaways you can actually run with.

    🎧 Listen now for tips on retention, product storytelling, and why real brand magic happens after the unboxing

    📲 Follow Jim:

    LinkedIn: linkedin.com/in/jimelee/

    Instagram: @jim.e.lee

    📲 Follow CrunchLabs:

    Website: crunchlabs.com

    Instagram: @crunchlabs

    👋 Enjoying Above the Fold?

    Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

    Connect with Jess on:

    LinkedIn: linkedin.com/in/jess-cervellon

    Twitter: x.com/jesscervellon

    Instagram: instagram.com/jess.cervellon

    Más Menos
    46 m
  • Episode 65 | Retention Lessons From U Beauty’s AJ Patel And Sticky Digital’s Nikki Tooman You Need to Steal
    Jun 19 2025

    This week, I sat down with two of the sharpest minds in the retention and CX space to talk about what really drives long-term loyalty—especially in the skincare and wellness world.

    We get into subscriptions, lifecycle marketing, cancelation logic, and why the prettiest packaging in the world won’t save you from bad UX. AJ shares how U Beauty builds obsession-worthy routines (with zero fluff) and Nikki breaks down why your “other” cancel reason is a goldmine of insight.

    If you’re building a brand with high repeat potential, scaling retention ops, or just tired of running in circles with your post-purchase strategy—this one’s a must-listen.

    🎧 Listen now on flexible CX, smarter subs, and retention that actually hits.

    📲 Follow Nikki:

    LinkedIn: linkedin.com/in/nikkitooman/

    Instagram: @nikkdoll

    📲 Follow AJ:

    LinkedIn: linkedin.com/in/aj-patel-ecommerce/

    📲 Follow U Beauty:

    Website: ubeauty.com

    Instagram: @ubeauty

    📲 Follow Sticky Digital:

    Website: stickydigital.io

    Instagram: @stickydigital

    📢 Big shoutout to Recharge for letting us run wild at ChargeX for this episode!

    👋 Enjoying Above the Fold?

    Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

    Connect with Jess on:

    LinkedIn: linkedin.com/in/jess-cervellon

    Twitter: x.com/jesscervellon

    Instagram: instagram.com/jess.cervellon

    Más Menos
    46 m
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