Episode 67 | What Attentive Gets Right About Actually Knowing Your Customer With Keri McGhee

✨ In this episode of Above the Fold, I sat down with Keri McGee, CMO of Attentive and a cx-to-marketing powerhouse, to talk about why good customer experience isn’t enough anymore—and what today’s best brands are doing to actually stand out. 📱💡

📊 The real reason 97% of brand messaging still looks like 2013

📦 How brands like UGG and OLLY are making omnichannel work—for real

🤖 Why AI isn’t the enemy (and how it’s already outwriting your content calendar)

📈 What orchestration looks like beyond just SMS and email

🧠 How to use data smarter—even if you’re just getting started

🛍️ What customer experience looks like in a mobile-first, AI-powered, “I want it now” world

👉 Hit play for insights on personalization, retention, and what modern lifecycle marketing requires in 2025.

📲 Follow Keri:

LinkedIn: linkedin.com/in/keri-mcghee/

📲 Check out Attentive:

Website: attentive.com

Instagram: @attentivehq

✨ Want More Like This?

Subscribe for more founder stories, marketing insights, and behind-the-scenes action in the world of CPG, brand strategy, and customer experience!

About Sunday Postcards

Enjoying the show? Keep the insights flowing by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies to help you unlock brand success. Subscribe at www.sundaypostcards.co and join the community.

👋 Connect with Jess:

• LinkedIn: linkedin.com/in/jess-cervellon

• Twitter: x.com/jesscervellon

• Instagram: instagram.com/jess.cervellon

👍 Like, comment, and subscribe for more insights on brand-building, customer experience, and business growth!

#AboveTheFoldPodcast #CXStrategy #LifecycleMarketing #CustomerExperience #MarketingAI #BrandGrowth #RetentionMarketing #Attentive #SMSMarketing #MarketingPodcast #AICustomerExperience