• The Invention Nobody Wanted That Became One of the Top Selling Office Products of All Time

  • Apr 27 2024
  • Duración: 12 m
  • Podcast
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The Invention Nobody Wanted That Became One of the Top Selling Office Products of All Time

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  • E297: The invention nobody wanted that became one of the top-selling office products of all time.

    This story has everything:
    - Complete perseverance. It took 12 years for this to be successful.
    - Spinning in marketing. The ideal use case was right under the inventors' noses.
    - Multiple tries with marketing before dominating. And valuable marketing lessons learned.

    People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary.

    #entrepreneurship #marketing #business #buildinpublic

    The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/
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