E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers.

By adding targeted modifiers like "for schools," "for government employees," or "for enterprise teams," you move deeper down the funnel and reach groups that represent larger purchase orders and higher-quality leads.

You'll learn:
- Why zero-volume keywords can be incredibly lucrative
- How to create modified landing pages that rank with minimal competition
- How to pair SEO pages with user-generated content across YouTube, LinkedIn, TikTok, and more
- The key modifiers that consistently unlock high-leverage traffic

⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Modifiers
00:14 Examples of Effective Modifiers
00:22 Targeting Lucrative Groups
01:12 Creating Niche Landing Pages
03:35 Leveraging Social Media for SEO
04:34 Top Clicked Sites and Content Strategy
06:00 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #inboundmarketing #marketingstrategy

E865: A new and growing issue in digital marketing is emerging: black hat AI SEO and the use of fake, AI-generated negative review articles to manipulate how large language models describe a brand.

A Reddit post describes a case where a competitor allegedly purchased a black hat AI SEO service that published false review content across multiple low-quality websites. As a result, ChatGPT, Claude, Perplexity, and other LLMs began repeating incorrect, damaging information about the company.

I explain how this happens, why LLMs pick up misleading sources, how query modification and query fanouts work, and what you can do to protect a brand when this type of AI manipulation occurs.

Topics covered in detail:
- How black hat AI SEO services generate and distribute fabricated negative reviews
- How LLMs source information and why they may cite low-quality or false articles
- Why the queries an LLM uses are often different from the user's original question
- How to view ChatGPT's real search queries through inspection tools
- What a query fanout is and how multiple related searches affect AI outputs
- How to identify the exact keywords and queries an LLM is using around your brand
- How to publish content that ranks for those modified queries
- When burying negative content is more realistic than removal
- How to dispute reviews on platforms like Trustpilot, Clutch, and Google Business Profile
- How Google's "Report Negative Review Extortion Scams" tool works
- Long-term strategies for protecting brand reputation in AI search environments
- Legal considerations surrounding defamation and online attacks

⭐️ The Reddit Thread - https://www.reddit.com/r/AISEOforBeginners/comments/1ok5j0w/black_hat_ai_seo_is_here_how_do_you_fight_back/
⭐️ SEO Pub's Query Fanout Extractor - https://theseopub.com/updated-chatgpt-search-query-reasoning-extractor-bookmarklet/
⭐️ Report negative Google Business Profile Reviews - https://support.google.com/business/answer/4596773?hl=en
⭐️ Report negative Trustpilot Reviews - https://support.google.com/business/answer/4596773?hl=en
⭐️ Report negative Clutch Reviews - https://support.google.com/business/answer/4596773?hl=en

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Black Hat AI SEO Attack
02:11 Expert Insights: WebLinkrs Take
03:37 Understanding Query Fanouts
05:26 Practical Solutions and Tools
06:41 Dealing with Negative Reviews
09:48 Long-Term Strategies

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#answerengineoptimization #generativeengineoptimization #reputationmanagement #searchengineoptimization

E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO policies. The investigation focuses on whether Google is demoting news publishers and media companies that host third-party commercial content.

I walk through what parasite SEO is, why publishers like Forbes were hit by Google's policy changes, how Google is justifying its anti-spam actions, and why many SEOs believe the EU's investigation is misguided. I also look at organic traffic data, examples of parasite SEO still getting through, and the difference between obvious and less obvious parasite SEO tactics.

I explain how "accidental" parasite SEO happens when brands improve their product, earn word of mouth, and build a strong presence across social platforms and communities. I also outline the fundamentals of long-term SEO strategy and how intent-driven keywords reliably bring in customers who are already looking for exactly what a business offers.

This episode covers the perspectives shared by Lars Lofgren, Jacky Chou, and Charles Floate, Google's official response from Pandu Nayak, and what this conflict means for publishers, SEOs, and search quality going forward.

This episode covers:
- What parasite SEO is and why it became widespread
- How publishers like Forbes were affected by Google's enforcement
- Why Google says its anti-spam actions are necessary
- Why many SEOs believe the EU's investigation is misguided
- Examples of parasite SEO that still get through
- The difference between obvious and less obvious parasite SEO tactics
- How "accidental" parasite SEO happens through genuine brand growth
- The fundamentals of long-term SEO strategy
- How intent-driven keywords bring in high-intent customers
- Traffic data and trends showing how enforcement impacted major publishers
- Reactions and perspectives from Lars Lofgren, Jacky Chou, and Charles Floate
- What this conflict means for publishers, SEOs, and the future of search quality

⭐️ Lars Lofgren's post - https://www.linkedin.com/feed/update/urn:li:activity:7394851152628137984/
⭐️ Jacky Chou post - https://x.com/indexsy/status/1989140769161248880
⭐️ Charles Floate post - https://x.com/Charles_SEO/status/1989188855459922202
⭐️ Google's post from Pandu Nayak - https://blog.google/inside-google/company-announcements/defending-search-users-from-parasite-seo-spam/
⭐️ "Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesseses" - https://www.adweek.com/media/cnn-forbes-lose-millions-google-seo-policy/
⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Context
00:47 Understanding Parasite SEO
01:28 Google's Stance and EU Investigation
02:47 Examples and Evidence of Parasite SEO
06:45 Discussion on SEO Practices
09:02 Takeaways
14:56 Conclusion and Sign Off

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #parasiteseo #googleupdate #digitalmarketingnews