E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments.

Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/).

1. Link Echoes: How Backlinks Work Even After They Are Removed.

2. The Industry Got It Wrong. Mobilegeddon Was Huge.

3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage).

00:00 Introduction to SEO Experiments
03:36 Link Echoes: The Power of Backlinks
08:40 Mobilegeddon: The Industry Got It Wrong
12:07 Click Volume Experiment: The Impact of Clicks on Rankings
16:35 Conclusion and Final Thoughts

#seo #searchengineoptimization #digitalmarketing #entrepreneurship

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time.

Here's how to do SEO with everything we now know.

Tools and methods recommended in this episode:

• Boostbenchmark.com
• Featured.com
• Stunts that increase brand and get backlinks. Example: Score from Neon Money Club.
• 21 SEO experiments from SEOsherpa.com
• My position on doing against-the-rules SEO.
• Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names in the page title.

#seo #searchengineoptimization #digitalmarketing

E334: I share some of my favorite ways to get press for a tech product.

These are methods I've done myself.

They include:

• Press releases.
• Featured and Connectively (HARO).
• Outbound journalist outreach for sensational stories.
• Manipulation.
• Reddit.
• Product Hunt.
• BetaList.
• 4chan.
• Stunts.
• SEO.

0:00 Overview
1:12 Press Releases
3:43 Featured and Inbound
5:31 Going Viral with Journalists
6:53 Dark PR Tactics
9:26 Launch Strategies
12:07 Final Thoughts

#startups #saas #digitalmarketing #ycombinator

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/