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The Game Changing Attorney Podcast with Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

De: Michael Mogill
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 How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/© 2024 Crisp Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 380. The Real Reason Clients Choose One Lawyer Over Another

    380. The Real Reason Clients Choose One Lawyer Over Another
    Jul 15 2025
    What does it really take to grow a law firm in today’s hypercompetitive, tech-driven legal landscape? In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a law firm owner, especially when the odds are stacked against you. Whether you’re building your brand, navigating fear, or facing down massive competitors, this conversation is packed with honest insights you won’t want to miss. If you’re ready to bet on yourself, break through the noise, and build a law firm that stands out, this episode is your blueprint. Here’s what you’ll learn: How to overcome fear and uncertainty when starting or scaling your law firm Why clarity of purpose and brand identity is essential for standing out in a crowded market How to compete strategically; even when you’re up against bigger firms with bigger budgets If you’re playing not to lose, you’re already falling behind. This episode is your call to play to win. ---- Show Notes: 02:13 — Michael’s origin story: From $500 and a camera to founding Crisp 03:58 — How Crisp found its niche helping attorneys stand out in saturated markets 06:11 — The Best Buy TV hustle: Doing whatever it takes in the early days 06:31 — How to overcome fear, take risks, and bet on yourself (feat. Armageddon) 11:05 — Making video work: Michael’s guide to content creation, distribution, and ROI 15:14 — Clarifying your firm’s identity: How to uncover the “why” behind your brand 18:31 — The top 3 challenges law firms face in today’s legal landscape 20:05 — How smaller firms can outmaneuver bigger competitors without matching their budgets 22:45 — Why embracing AI is no longer optional — and how to get started 24:25 — Don’t do it alone: Why community and collaboration accelerate your growth 25:16 — Closing thoughts and 3 free ways to grow your law firm with Crisp ---- Links & Resources: LAWsome Podcast ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 294. The Blueprint to Law Firm Expansion 296. Creating a Competitive Edge: Lessons in Legal Leadership
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    26 m
  • 379. AMMA — If You’re Still Chasing Leads, You’ve Already Lost

    379. AMMA — If You’re Still Chasing Leads, You’ve Already Lost
    Jul 10 2025
    More leads won’t fix bad positioning. In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice. Here’s what you’ll learn: Why more exposure doesn’t matter if your message attracts the wrong clients How to build a high-converting marketing strategy without obsessing over attribution What it takes to stop chasing leads — and start commanding attention Stop marketing like a commodity — and start building a brand. ---- Show Notes: 00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness 06:50 — Why more leads aren’t solving your problem — your messaging is 08:37 — How to refine your targeting and attract the right clients 12:11 — Positioning vs. price-shopping: What your marketing says about you 13:04 — Are your competitors wasting money or winning market share? 16:09 — Why your best cases can’t be traced back to a single source 18:32 — Why blended ROI matters more than last-touch attribution 21:57 — Content consumption drives conversion, not just clicks ---- Links & Resources: Meta Ray-Ban Smart Glasses ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust
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    27 m
  • 378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw [Encore Edition]

    378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw [Encore Edition]
    Jul 8 2025
    You don’t need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored. Here’s what you’ll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You’re not too late — you’re just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene’s message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies
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    49 m
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This podcast continues to bring new content to my attention. This podcast brings to the table what I am doing right, wrong or what I can do better personally or professionally, The speakers are incredible and Michael Mogill is an inspiration.

Motivating!

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I have listened to each and every podcast episode to date. I highly recommend them to any attorney. Stephen Rue, Esq.

Excellent Podcast

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I am being tax lawyer student, your books and postcard are very inspiration and impressive to me. Thank you

An Tong VII

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