379. AMMA — If You’re Still Chasing Leads, You’ve Already Lost

More leads won’t fix bad positioning. In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice. Here’s what you’ll learn: Why more exposure doesn’t matter if your message attracts the wrong clients How to build a high-converting marketing strategy without obsessing over attribution What it takes to stop chasing leads — and start commanding attention Stop marketing like a commodity — and start building a brand. ---- Show Notes: 00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness 06:50 — Why more leads aren’t solving your problem — your messaging is 08:37 — How to refine your targeting and attract the right clients 12:11 — Positioning vs. price-shopping: What your marketing says about you 13:04 — Are your competitors wasting money or winning market share? 16:09 — Why your best cases can’t be traced back to a single source 18:32 — Why blended ROI matters more than last-touch attribution 21:57 — Content consumption drives conversion, not just clicks ---- Links & Resources: Meta Ray-Ban Smart Glasses ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust