Episodes

  • Paul Feldwick: The Pedlar's Song

    Paul Feldwick: The Pedlar's Song
    Jun 5 2024
    The undeniable link between advertising and entertainment explained by Paul Feldwick, the author of ‘Why Does the Pedlar Sing?’ Paul’s investigation into this subject began a few years ago when he worked in senior planning roles in some of the world’s biggest advertising agencies. As our focus on metrics and data increases, it seems our understanding of the basic principles of marketing is similarly decreasing. Since the first time a person sold another person something, we’ve always tried to make it an enjoyable experience and the industry-wide pearl-clutching over the apparent lack of creativity in our profession can be easily explained by an expert of Paul’s calibre. This is as enjoyable a podcast as I’ve ever done and Paul is a wonderful storyteller. The show was a revelation to me, as it triggered memories of my own childhood and a series of artworks called ‘The Cries of London’. Join me as I ask Paul – Why does the Pedlar Sing? Show notes: Paul Feldwick’s LinkedIn profile here: https://www.linkedin.com/in/feldwick/ Buy the book ‘Why Does The Pedlar Sing?’ here: https://a.co/d/129x0ms Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 44 mins
  • Euan McMorrow: Sounds Profitable

    Euan McMorrow: Sounds Profitable
    May 26 2024
    Retail stores need to do everything they can to entertain and retain their walk-in customers, and on a wider basis, brands are fighting for an increasingly tougher share of their customers' attention. Sound is the new frontier of marketing and AVC Music specializes in matching brands to audio content. Managing Director Euan McMorrow is ex-radio industry DJ and producer who knows a thing or two when it comes to audio marketing. In this show, I sit down with Euan to discuss the history and potential of branding in the audio landscape. We discuss in-store audio, news, podcasts and the music industry and Euan gives listeners 3 fascinating tips for launching a podcast. Show notes: Euan's LinkedIn profile here: https://www.linkedin.com/in/euan-mcmorrow/ AVC Music web site here: https://avcmusic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 25 mins
  • Adam Graham: The Power of Positive Thinking

    Adam Graham: The Power of Positive Thinking
    May 12 2024
    When times get tough, companies always look to the sales team to help them out. The new business role in agencies is one of the most underfunded and yet entirely necessary responsibilities in creativeland. Adam Graham is one of the people who agencies turn to when they need help with their company's growth. He's got years of experience helping creative agencies straighten out their sales and new business process. He runs Gray Matters, one of the marketing industry’s most well-known new business and growth agencies which offers the whole new business consultancy. He also looks after BD Matters, an exclusive community and marketplace of agencies and founders to workshop various issues, bring in special guests and generally help lift the awareness of new business as part of the agency growth model. All the tips and tricks you need to know about growing your agency, in less than an hour. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 2 mins
  • David Meikle: Pitch Perfect

    David Meikle: Pitch Perfect
    Apr 28 2024
    Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia. Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops” This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect! Subjects include: Agency investment models Product development strategies The triangle of doom Monkey House logic What areas CMOs need to ask for help with New business prospecting tips The awfulness of learned hopelessness Selling petrol Companies wasting effort and time with wildcard pitches The self-propelling business model All delivered in a light-hearted, but informative conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 26 mins
  • Linking-In with Keith & Natasha: Agency Names

    Linking-In with Keith & Natasha: Agency Names
    Apr 19 2024
    What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing. Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of trying to transition from one agency into another, after an acquisition. Our two intrepid heroes discuss this theme and contrast it against amusing evidence and illustrations, as well as supply their own personal important news headlines, updates and bon mots. - All in less that 20 minutes! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • The Howard Gossage Show - with Steve Harrison & Dave Dye

    The Howard Gossage Show - with Steve Harrison & Dave Dye
    Apr 13 2024
    Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of Gossage's short but prolific career, producing a form of advertising so ahead of its time that we're only now catching up with it. The problem is, that, like the man in the river surrounded by crocodiles, we’ve forgotten that the original objective was to get to the other side. We’ve forgotten the point of advertising - and that is to entertain. Gossage was a born showman and it lived and breathed in his work, which is what makes it sadly unique. If you’ve never been Gossaged before, I suggest you start here. If you have, then I hope you’ll appreciate this podcast and an opportunity to reminisce on a lost period of advertising that we still have a chance to reclaim and make advertising great again. Thank you to Steve Harrison and Dave Dye for a memorable podcast. If it sounds a bit jumpy, I apologise and hope that it doesn’t spoil your listening enjoyment. We had to record it in two goes and splice the best bits together because of a technical SNAFU. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 26 mins
  • Linking-In with Keith & Natasha: The Sweet Spot

    Linking-In with Keith & Natasha: The Sweet Spot
    Mar 20 2024
    How much your agency charges for its work is critical to success. Or is it? What is creativity worth? How long does it take? Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life. We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative ideas to clients. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • Mark Denton: The New Boy

    Mark Denton: The New Boy
    Mar 15 2024
    We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still regards himself as the new boy. An hour of entertainment, delivered in Mark's inimitable style: Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry's biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang. Living at St Luke's, Mark is available for your next campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 24 mins