The Fuel Podcast Podcast Por Keith Smith arte de portada

The Fuel Podcast

The Fuel Podcast

De: Keith Smith
Escúchala gratis

Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgPCopyright Orchard Consultancy Inc Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Mishon Accomplished: The Independent agency marketing stack

    Mishon Accomplished: The Independent agency marketing stack
    Feb 2 2026
    The independent creative marketing agency community is set for an explosion of growth. Big agencies are struggling to adapt to the new climate; CMOs are buying and building their own customized marketing stack and only the very best in each discipline will do. Clive Mishon an advertising industry veteran now heads up the Alliance (the Alliance of Independent Agencies) – a global resource of the very best independent agencies . Jacks of all trades are being replaced by masters, and this show is all about what we need to do to deliver what’s needed. New growth initiatives for indies The triumph of tribes How media budgets are spent Regional expertise Price transparency Why specialism beats scale Show notes 1. Alliance of Independent Agencies -https://allindependentagencies.org/ 2. Alliance of Media Independents - https://allindependentagencies.org/alliance-of-media-independents/ 3. Alliance of Agency Founders - Alliance of Independent Founders - Personal Membership - Alliance of Independent Agencies 4. Alliance Learning Lab - https://allindependentagencies.org/learning-and-development/ 5. Independent Agency Awards - https://awards.allindependentagencies.org/ 6. Mad North - https://www.madfestlondon.com/north/ 6. Global Musicals - https://globalmusicals.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 12 m
  • David Meikle: Two Pints & a Puppy - How to Measure Trust

    David Meikle: Two Pints & a Puppy - How to Measure Trust
    Nov 18 2025
    How do we earn keep and maintain trust in our working relationships? Over the next 3-5 years it’s going to be the only thing left that separates us from the robots. David Meikle is here to discuss the role that trust plays in the world of advertising and marketing communications. Trust isn’t just a critical driver of efficiency and revenue, but it’s also essential for innovation, mental fortitude, and meaningful stakeholder relationships in business. In a world where we’re increasingly outsourcing key performance indicators, how can we be reliable business colleagues, customers and clients? Show notes: David's Company web site here: ⁠https://www.htbag.co.uk/⁠ David's LinkedIn profile here: ⁠https://www.linkedin.com/in/david-meikle-6194405/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    1 h y 5 m
  • Aaron J Reardon: Digital Weirdness Halloween Video special

    Aaron J Reardon: Digital Weirdness Halloween Video special
    Oct 26 2025
    A totally new interview with audio drama expert Aaron J Reardon, recorded in time for Halloween - on video. And if that's not weird enough.. In this show, we discuss the massive growth of the audio drama genre. How creative effort beats budgets every time. Aaron's two biggest hits Plant Murder and Selene have already won awards for innovation and production and he continues to develop each one. Along the way, he's become hot property in Hollywood, recently writing a murder mystery for one of the film industry's most talented multi-talented artists. In this special Halloween edition of The Fuel podcast, Aaron and I discuss the roots of audio drama and its future. We discuss War of the Worlds, Dr Who and Hitchhiker's Guide to the Galaxy, as well as contemporary audio drama hits such as Midnight Burger, Wooden Overcoats and The Magnus Archives - and how they have become hot property for marketers keen to exploit this incredibly powerful new medium. ---------------- Show notes Aaron’s production company – Clever Than: https://www.cleverthan.com Rusty Quill: https://rustyquill.com/ Aaron’s LinkedIn profile: https://www.linkedin.com/in/aaron-reardon/ Selene: https://shows.acast.com/selene Plant Murder: https://rustyquill.com/show/plant-murder/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Más Menos
    54 m
Todavía no hay opiniones