The Fuel Podcast Podcast Por Keith Smith arte de portada

The Fuel Podcast

The Fuel Podcast

De: Keith Smith
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Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgPCopyright Orchard Consultancy Inc Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • David Meikle: Two Pints & a Puppy - How to Measure Trust

    David Meikle: Two Pints & a Puppy - How to Measure Trust
    Nov 18 2025
    How do we earn keep and maintain trust in our working relationships? Over the next 3-5 years it’s going to be the only thing left that separates us from the robots. David Meikle is here to discuss the role that trust plays in the world of advertising and marketing communications. Trust isn’t just a critical driver of efficiency and revenue, but it’s also essential for innovation, mental fortitude, and meaningful stakeholder relationships in business. In a world where we’re increasingly outsourcing key performance indicators, how can we be reliable business colleagues, customers and clients? Show notes: David's Company web site here: ⁠https://www.htbag.co.uk/⁠ David's LinkedIn profile here: ⁠https://www.linkedin.com/in/david-meikle-6194405/⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 5 m
  • Aaron J Reardon: Digital Weirdness Halloween Video special

    Aaron J Reardon: Digital Weirdness Halloween Video special
    Oct 26 2025
    A totally new interview with audio drama expert Aaron J Reardon, recorded in time for Halloween - on video. And if that's not weird enough.. In this show, we discuss the massive growth of the audio drama genre. How creative effort beats budgets every time. Aaron's two biggest hits Plant Murder and Selene have already won awards for innovation and production and he continues to develop each one. Along the way, he's become hot property in Hollywood, recently writing a murder mystery for one of the film industry's most talented multi-talented artists. In this special Halloween edition of The Fuel podcast, Aaron and I discuss the roots of audio drama and its future. We discuss War of the Worlds, Dr Who and Hitchhiker's Guide to the Galaxy, as well as contemporary audio drama hits such as Midnight Burger, Wooden Overcoats and The Magnus Archives - and how they have become hot property for marketers keen to exploit this incredibly powerful new medium. ---------------- Show notes Aaron’s production company – Clever Than: https://www.cleverthan.com Rusty Quill: https://rustyquill.com/ Aaron’s LinkedIn profile: https://www.linkedin.com/in/aaron-reardon/ Selene: https://shows.acast.com/selene Plant Murder: https://rustyquill.com/show/plant-murder/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 m
  • Aaron J. Reardon: Digital Weirdness

    Aaron J. Reardon: Digital Weirdness
    Aug 14 2025
    Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we're not talking about a cottage industry - oh no. Audio Drama is a massive category of entertainment that hasn't even broken into the mainstream yet. Now is the chance to find out all about it and how - as marketers, you can leverage your brands in this exciting new market. Aaron's expertise is on full display as he explains how his roots as a digital marketing lead for Red Bull, took him into the world of music, streaming and then made the leap into drama. He explains how social media has killed off the art of storytelling and how this new area is filled with content creators making shows on the fly and adapting their work in real time. We cover the Alton Towers curse, how plants kill people, what drives listeners, how marketing can leverage the format; the theater of the mind and the golden rules of creating audio drama. We also discover how this phenomenon began in the 1920s and discuss the Victorian internet. Aaron's production company - Clever Than: https://www.cleverthan.com Rusty Quill: https://rustyquill.com/ Aaron's LinkedIn profile: https://www.linkedin.com/in/aaron-reardon/ Selene: https://shows.acast.com/selene Plant Murder: https://rustyquill.com/show/plant-murder/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 1 m
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