The Flower Files: The Wildly Native Podcast Podcast Por Liza Goetz arte de portada

The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

De: Liza Goetz
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The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.

Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.

Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.


© 2026 The Flower Files: The Wildly Native Podcast
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Episodios
  • Ep 105 - From Seed Bed to Sales Floor - The Journey of a Flower
    Mar 10 2026

    Ever wonder why your bouquets look dreamy but your bank account doesn’t? In this episode, we show how profit begins in the seed bed—not at the market stall—by building a strategic crop mix of anchors, accents, premiums, and fillers using a proven 70-20-10 ratio. With smart succession planning and intentional growing practices, you’ll trade overwhelm for a steady rhythm that turns stems into sales.

    We then walk through the non-negotiables of harvest, post-harvest care, and presentation that protect vase life and signal quality. From simple bouquet formulas and clear pricing to beginner-friendly sales channels like preorders and pop-ups, you’ll leave with a practical system designed to create consistent income. Fewer varieties, stronger margins, and a plan you can trust—that’s the shift.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Más Menos
    20 m
  • Ep 104 - From Ring To Plan: How To Start Planning Your Wedding
    Mar 3 2026

    Planning a wedding shouldn’t feel like another job. In this episode, we kick off engagement season with the first moves that actually matter: define your vibe, lock in guest count and budget, and hire a planner early. With today’s weddings juggling dozens of decisions and vendors, the right planner protects your time, filters the noise, and keeps logistics from overshadowing the joy.

    We talk intentional personalization—bold florals, comfort-forward fashion, guest moments that feel meaningful—and the modern shifts making weddings flow better, from cocktail-first ceremonies to late-night snacks and private traditions. From what to decide yourself to what you can confidently hand off, this is a reminder to center your story, stay flexible, and design a day that feels like you, not a checklist.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Más Menos
    34 m
  • Ep 103 - All About Composting - What If Our Best Flowers Start With What We Throw Away?
    Feb 24 2026

    Flowers don’t start with seeds or stems. They start with soil—alive, complex, and either primed for growth or holding your plants back. We sit down with Ryan from Shore Soil to unpack how real-world composting transforms kitchen scraps, florist waste, and restaurant leftovers into the dark, crumbly fuel for better blooms. From backyard bins to aerated static piles that hit pathogen-reducing heat, we break down what matters most: carbon and nitrogen balance, moisture, airflow, and timing.
    Flowers don’t start with seeds—they start with living soil. In this episode, we sit down with Ryan from Shore Soil to explore how real composting turns kitchen scraps, florist waste, and restaurant leftovers into rich fuel for better blooms. From backyard bins to high-heat static piles, we break down what actually matters: balance, airflow, moisture, and timing—and how to tell when things are off.

    We dig into clay-heavy beds, poor drainage, and the simple soil fixes that make roots (and stems) stronger, plus the bigger picture of closing the loop in floral and food systems. If you care about healthier plants, less waste, and soil that works with you instead of against you, this conversation gets to the root of it. 🌱

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Más Menos
    43 m
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