Episodios

  • From Chaos To Calm: A Simple Money System For Florists And Entrepreneurs
    Dec 2 2025

    Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses that are actually totally expected—tires, holidays, kids’ sports, HOA fees, and travel.

    We tackle the mindset piece head-on, especially for women entrepreneurs who juggle family, work, and a million moving parts. The takeaway is liberating: you don’t have a spending problem, you have a systems problem. Create a one-page view of income and outflow, divide annual costs by 12, and let automatic transfers do the heavy lifting. As those buckets fill, panic fades. Decisions get easier because the accounts themselves tell you what’s funded. You’ll even spend less naturally, not from restriction but from control and clarity. Yes, you can still be bougie on a budget—just fund it on purpose.

    Then we bring the same structure to business. Start by learning what your household truly costs, add a line item in your business to pay yourself, and set aside taxes and annual expenses every month. Aim for a month-ahead cushion so timing stops dictating your choices. With clean categories and a steady cadence—monthly for personal, twice a month for business—you’ll know your baseline revenue target and exactly what an extra client or project unlocks. Money becomes boring, and your life becomes more interesting: more calm, more time, and more room for what you actually care about.

    If this resonates, jump into the Budget Besties’ five-day boot camp to set up your own system and start the new year strong. If you loved the conversation, subscribe, share with a friend who needs money peace, and leave a review to help others find the show.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    36 m
  • From Farm To Front Door: Building Lush, Natural Holiday Wreaths
    Nov 25 2025

    Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season.

    We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the greens—fir for fullness, spruce for structure, pine for movement, cedar for fragrance and berries, holly for shine, boxwood for tidy lines, magnolia for instant luxury, and eucalyptus for that cool-toned, modern vibe. You’ll learn how to build alternating bundles, use a continuous wiring technique for speed and lasting hold, and avoid common pitfalls like ruined snips, sap-sticky hands, and decorations that pop off in humidity.

    From there, we layer texture: dried oranges, strawflower, statice, yarrow, gomphrena, poppy pods, and grasses that dry strong and read beautifully from the street. We talk through when glue fails, how to wire in delicate elements, and smart foraging habits—collect pine cones at the right time, confirm plant IDs, and skip invasives and lookalikes like poison ivy vines. Finish with wired ribbon that holds a sculpted bow, and explore style directions including enchanted woodland with juniper berries and cones, coastal accents with oyster shells and driftwood, and elevated luxe with magnolia, velvet ribbon, and subtle metallics.

    Whether you’re crafting solo, hosting a wreath party, or selling at a market, this guide helps you design pieces that feel natural, personal, and bragworthy. If this sparked ideas, subscribe, share the show with a friend who loves holiday decor, and tag Wildly Native Flower Farm with your finished wreath—we want to see what you create!

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    38 m
  • More Petals, Less Panic: How To Grow Without Melting Down
    Nov 18 2025

    Stop guessing and start testing. We sat down with operator and entrepreneur Ashish Gupta to unpack how creative founders and flower farmers can scale without losing the craft—or their minds. From mapping your weekly work to isolating true needle-movers, you’ll hear a clear framework to align your role with your energy and hire for the right gaps, even when you can only afford a part-time seat.

    Together we walk through practical demand validation so you don’t ramp production into a void. You’ll learn how to define a tight ideal customer profile, run time-bound B2B and B2C experiments, and track conversion, repeat orders, and margins that actually hold up. We dig into pricing, SKU design, and simple subscription models that stabilize cash flow, plus how to use local outreach—from chef visits to niche online groups—to find real buyers fast.

    We also open the door to something many small business owners overlook: optionality. Ashish explains how valuations work for smaller companies, why EBITDA matters, and how documented processes, reliable suppliers, and recurring revenue make your business more sellable. Whether your goal is steady income, smart growth, or a future exit, you’ll leave with a playbook to scale on purpose, not by accident.

    If today sparked a next step for you, hit follow, share this with a builder who needs it, and leave a review to help more founders find the show. Then pick one test to run this week and tell us how it goes.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    36 m
  • Print Isn’t Dead—It’s Your Wedding Superpower
    Nov 11 2025

    Planning a wedding shouldn’t feel like wrestling a never-ending feed. We sat down with Wed Society Delaware to unpack how a curated, human-first platform helps couples cut through the noise, discover trusted local vendors, and fall back in love with the process. From the farmer’s field to the florist’s bench to a photographer’s lens, this conversation celebrates the people who make celebrations sing—and the community that holds them up.

    We dig into the real pain points couples face: sixteen vendor categories, decision fatigue, and inspiration that’s beautiful but often unrealistic. Wed Society’s local-first approach trims the chaos with a vetted directory, fast human support, and editorial curation grounded in reputation and quality. Then we open the Book of Weddings, a coffee table volume built with heavyweight paper, timeless design, and vendor credits on every page. Smart QR codes bridge print to digital, so you can watch the film behind the feature or read the couple’s story in seconds. The result is inspiration you can act on, not just pin.

    You’ll also hear how community over competition energizes a surprisingly large regional market—roughly 500 weddings a month in Delaware alone—while keeping budgets and opportunities local. The team shares how their launch party, vendor networking, and spring Connect panels foster genuine relationships and practical education, from brand positioning to content strategy. Whether you’re newly engaged, a creative looking to grow, or simply a lover of well-made things, you’ll walk away with ideas to plan smarter, support small businesses, and savor the moments that matter.

    If you enjoyed this conversation, follow, rate, and share the show. Subscribe for new episodes, tag a friend who’s planning, and tell us: what’s the one vendor you’d book first and why?

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    36 m
  • Elderberries, Bees, And Better Syrup
    Nov 4 2025

    Sick of watered-down wellness and candy masquerading as care? We sit down with elderberry farmer Russell Carter to unpack the farm-to-bottle truth behind one of the most hyped immune boosters and why fresh-pressed juice changes everything.

    Russell’s path runs from a 450-hive beekeeping business to a thriving elderberry farm that harvests at sunrise, de-stems on shaker tables, and presses the berries the same day—then freezes the juice to lock in color, flavor, and antioxidants. He explains the big difference between American elderberry (a vigorous primocane shrub) and the European tree-type most dried imports come from. That detail matters: dehydration and reconstitution can dilute potency, while fresh juice delivers a dense, vibrant syrup that needs no added water, refined sugars, or preservatives.

    We compare labels and dive into potency—think 9,500 mg per serving versus a 300 mg gummy—while keeping claims grounded in research and FDA guidelines. You’ll hear the five clean ingredients in Russell’s syrup (elderberry juice, raw honey, ginger, Ceylon cinnamon, star anise), why kids love the smooth taste, and how antioxidants support year-round wellness alongside targeted cold and flu season habits. For growers, Russell shares practical tips: plant dormant cuttings, ensure cross-pollination, keep soil wet while roots establish, and expect a decade of productive harvests if you prune and time things right.

    You’ll leave with a smarter shopping checklist—flip the label, watch for added water and fillers, and favor same-day pressed juice when you can. Want to go deeper or try it yourself? Explore products, FAQs, and comparisons at HeartlandElderberryFarms.com, and follow along on Instagram and Facebook. If the episode helped you rethink your routine, subscribe, leave a quick review, and share it with a friend who loves natural wellness.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    46 m
  • Funeral Flowers: Meaning, Memories, and Modern Traditions
    Oct 28 2025

    Grief doesn’t come with a manual, but flowers come close to a language. We open the studio door on how funeral and memorial flowers actually work—what families ask for, what those designs mean, and how small choices can turn a service into a tribute that feels true. From casket sprays and easel arrangements to personalized scenes built with antlers, feathers, boots, or fishing lures, we explore the shift from generic sympathy to storytelling through blooms.

    We trace the roots of tradition—from Egyptians and Greeks to the symbolism-crazed Victorians—and translate the meanings people still feel today: lilies for purity, roses for love and respect, carnations for remembrance, gladiolus for strength, and the cultural nuance of chrysanthemums across continents. Along the way, we answer the real-world questions we hear most: what do you write on a card when words fail; should you send flowers to the funeral home or the house; how do you honor someone without equating love to the size or price of an arrangement? We also talk trends with heart: memorial gardens built from seasonal plants, pressed and resin keepsakes that become heirlooms, and participatory rituals where guests lay a single stem on the casket.

    Behind the scenes, we share the quiet choreography—early deliveries, respectful timing, unusual placement quirks—and a few human moments that remind us why care matters. The throughline is simple: funeral flowers aren’t just décor; they’re translation. They carry memory, invite community, and help us honor a life with color, texture, and meaning. If you’re planning, supporting, or just curious about how to make farewell feel more like the person you love, this conversation will give you language and options.

    If this episode gave you a new way to think about remembrance, share it with a friend who loves flowers—and please subscribe, rate, and leave a review so more listeners can find the show.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    44 m
  • Why Eucalyptus Wins: History, Growing Tips, And Design Uses
    Oct 23 2025

    The scent that changes a room, the greenery that holds a wedding arch, and a plant with a passport—eucalyptus earns its reputation on every front. We go deep on how this Australian native became a global favorite, why designers lean on its silvery tone and elegant drape, and how home growers can raise a steady supply for fresh and dried arrangements. From the Greek roots of its name to the cap that pops as it blooms, we bring the history to life and connect it to practical choices you can make in your garden and studio.

    We share a farm-tested grower’s guide: starting seeds on the soil surface, managing slow germination, timing transplants, and shaping plants with early, frequent cuts for bushier stems. You’ll hear what really happens across seasons—overwintering wins, random losses, and why older woody crowns dislike harsh cutbacks. We compare vase life and out-of-water performance, highlight the quirks of oily leaves, and explain when to harvest and dry bundles before a hard freeze. If you’ve ever wondered why some runners last through a reception while others droop, the variety breakdown is your shortcut.

    Then it’s all about selection. Silver Dollar for romance and runners, Seeded for texture, Baby Blue for wreaths and shower bundles, Willow for flowing lines, Silver Drop for container-friendly cuts, Lemon-scented for a bright, mosquito-shy garden, and Parvifolia for cooler climates and fine detail. We also dive into wellness and home uses—natural decongestant, antimicrobial cleaning sprays, and that spa-like shower trick that turns steam into therapy. Ready to grow what you love and design with confidence? Press play, take notes, and pick a variety to trial this season.

    If this episode sparked new ideas, subscribe, share it with a flower-loving friend, and leave a quick review. Your support helps more growers and designers find the show.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

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    22 m
  • From Farmer's Market to Amazon: Scaling Your Floral Brand
    Oct 14 2025

    What if your flower business could reach customers nationwide instead of just at your local farmer's market? In this eye-opening conversation, e-commerce expert Neil reveals the untapped potential for flower entrepreneurs in the digital marketplace.

    Neil shares his journey from corporate tech professional to e-commerce strategist, emphasizing that "you are never ready to start a business" – you simply must begin and commit to moving forward. With refreshing candor, he dismantles common myths about selling online and offers a paradigm shift for flower businesses: instead of just selling flowers, consider selling the entire ecosystem around gardening passion.

    "Sell the shovels to the miners," Neil advises, explaining how focusing on higher-margin products that complement flowers – like garden boxes, plant stands, and tools – creates greater profit potential than flowers alone. This strategy leverages the passion flower enthusiasts already have while diversifying your revenue streams.

    The conversation dives deep into Amazon's sophisticated sales ecosystem, where Neil breaks down exactly how to test, launch, and scale products using the platform's powerful AI-driven algorithms. Starting with just 100 units, flower entrepreneurs can test market demand before scaling to 1,000 units and beyond. Neil's approach focuses on products in the $50-150 range to ensure healthy profit margins of at least $12 per unit.

    Perhaps most compelling is Neil's insight that e-commerce removes geographical limitations. Instead of being restricted to local foot traffic, flower businesses can reach millions of potential customers nationwide. And rather than replacing physical locations, online sales can complement them through cross-promotion strategies that strengthen both channels.

    Ready to transform your flower business? Start by examining your own purchasing patterns and creating a "most list" of product ideas. Remember Neil's wisdom: "We don't marry our products. We marry our brand." The opportunity to build a multi-million dollar business begins with taking that first step into e-commerce.

    Instagram: https://www.instagram.com/wildlynativeflowerfarm/

    Website: https://wildlynativeflowerfarm.com/

    Hungry Root Code: FLOWER40
    Hungry Root Link: https://www.hungryroot.com/?promo=FLOWER40&b=1084&utm_source=the-flower-files&utm_medium=partnership&utm_campaign=podcast

    Garden Goal Planner: https://wildlynative.myflodesk.com/gardenplanner

    Cut-Flower Guide: https://wildlynative.myflodesk.com/oyihkn1nwz

    Más Menos
    47 m