On this episode of The Finance Cafe Podcast, we are digging further into our theme of the month, Money Mindset, and the ways women entrepreneurs can start to shift their relationship with their numbers. Host Shauna Frederick is joined by Stefanie Beharry for a conversation about how getting more connected to your finances can change the way you feel about running your business. Together, they explore how understanding your numbers can help move entrepreneurs from feeling uncertain or overwhelmed to feeling more confident and in control of their decisions.

Stefanie Beharry is the Owner, Founder, and Fractional CFO of REI Finance. After spending more than a decade working in corporate finance, Stefanie decided to take a leap into entrepreneurship in search of greater flexibility, purpose, and the freedom to build a life she did not feel the need to retire from. Inspired by her two young children, she set out to create a business centered around what matters most to her: family, freedom, and meaningful impact.

During her corporate career, Stefanie held progressively senior roles in Financial Planning and Analysis. She supported C-suite executives with investor relations insights, led cross-functional forecasting initiatives, and managed multi-million-dollar divisional budgets. She also helped streamline reporting and planning processes across multiple departments. Today, she brings that experience to the entrepreneurs she works with, helping real estate investors and service-based business owners turn financial overwhelm into clarity, strategy, and opportunity.

In this conversation, Stefanie shares how building a stronger connection with your numbers can create a real sense of confidence and stability in your business. When the financial side of things is organized and understood, entrepreneurs can spend less time worrying and more time thinking about where they want their business to go. Shauna and Stefanie also talk about the reality that many entrepreneurs try to do everything themselves. Stefanie explains why building the right support team, especially when it comes to finances, can make a huge difference. With the right help in place, entrepreneurs can focus more on the bigger picture and step fully into their role as the visionary behind their business.

Connect with Stefanie:

Website: https://reifinance.ca/

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In this episode, co-hosts Shauna Frederick and Shannon Pestun explore what is really happening when a woman entrepreneur says, “I’m just bad with money.”

Is it truly about discipline? Or is there something deeper underneath the surface?

This conversation dives into the concept of financial safety and how our earliest experiences with money shape the beliefs we carry into adulthood. From what was modeled in our homes, to what was never talked about, to the cultural and systemic messages we absorbed, our money story begins long before we open our first business bank account.

For women entrepreneurs especially, financial stress is often framed as a need to be more disciplined, more organized, or more careful. But Shauna and Shannon unpack how financial stress is often less about willpower and more about safety. They explore how unpredictable income, carrying too much alone, and navigating entrepreneurship without adequate support can reinforce patterns of avoidance and scarcity.

When we believe money is unstable, or that we are not good with numbers, those beliefs quietly shape our decisions. They can lead to underpricing, overworking, holding tightly to cash in the name of being responsible, or avoiding the numbers altogether. Over time, those patterns become habits that impact cash flow, profitability, and burnout.

The episode also introduces the Financial Wellness Loop: how thoughts influence feelings, feelings drive behaviours, behaviours create patterns, and patterns solidify into habits. Every decision in your business carries a financial outcome. The way you perceive those outcomes can either reinforce old beliefs or help you build new ones.

If you are a woman entrepreneur who has ever felt behind, anxious about cash flow, or stuck in financial patterns that do not serve you, this conversation is for you.

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