E668: The #1 thing to do with a new site isn’t building backlinks…

And if you don’t do this thing, it’s going to create huge headaches for you later on.

The top sites put a ton of thought into this, and even if you’re not a new site, it’s not too late.

Do this to win in SEO: INFORMATION ARCHITECTURE.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Purpose
00:41 Importance of Information Architecture
01:29 Practical Examples of Information Architecture
03:45 File Names and Image SEO
04:51 Keyword Usage and Programmatic SEO
06:43 Keep Calm and Organize

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#informationarchitecture #webdevelopment #seotips #searchengineoptimization

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Google’s AI Overviews take hold.

Then - how to avoid this.

But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.

Don’t end up on the wrong side of history.

🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/

⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/

▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Viral SEO Case Study
00:33 Analyzing the SEO Dilemma
01:44 Expert Insights and Explanations
03:14 Impact of AI on SEO
03:46 Targeting Transactional Keywords
04:46 Technical SEO Essentials
06:47 Actual Rankings for Transactional Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aioverviews #searchengineoptimization #marketingnews

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this.

I just tried it, and my page went from not ranking at all directly to #1.

March 25, when the change was made.

Week of April 9, I begin ranking #1

The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console. Make tiny changes to avoid duplicate content.

That’s it.

Listen to learn more.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 A Surprising SEO Discovery
00:12 The Initial Observation
00:31 Understanding the Issue: Non-Ranking Pages
01:45 Exploring SEO Tactics: Refreshing Content
03:26 The Unexpected Solution: Republishing Content
05:12 Detailed Explanation: Topical Authority and Click-Through Rates
07:37 Case Study: Applying the New Strategy
11:16 Final Thoughts and Future Plans

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seohacks #seotricks #seotips #searchengineoptimization

E665: How to build backlinks to a new website - the method for 2025.

This is an overview of why backlinks for new websites are so important then:
- Three primary ways to build links for a new site
- A bonus way that, if done properly, can be more effective than any other link-building method

If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site.

Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results.

🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/

🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/

🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Link Building
01:01 Targeting Purchase Intent Keywords
01:43 Importance of Backlinks for New Websites
02:30 Three Key Link Building Strategies
02:58 Launch Platforms and Social Media
05:15 Utilizing Directories
07:17 Expert Quote Platforms
09:57 Linkable Assets
13:27 Additional Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #seotips #searchengineoptimization

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months.

Very straightforward and simple directions.

If you want to do marketing on Reddit, this is a must-consider.

- How to do Reddit marketing without getting banned.
- How to pick subreddits.
- How to get leads from Reddit.
- How to convert Reddit leads.
- A lot more.

⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Self-Promotion on Reddit
00:33 Reddit Marketing Results
01:10 Step-by-Step Guide to Reddit Marketing
02:48 Community Engagement
02:55 Reddit's SEO Potential
04:07 Creating a Lead Magnet
05:02 Nurturing Leads and Closing Sales
05:46 Open Marketing vs. Hidden Promotion
07:55 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#freelancermarketing #agencymarketing #redditmarketing #indiehackers

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%.

And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones.

Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question…

Is blog SEO dead? Is this the end of blog SEO?

🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/

🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/

🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI Overviews and Click-Through Rates
00:30 Ahrefs Research Findings on AI Overviews
01:18 Detailed Analysis of AI Overview Impact
02:14 Comparative Click-Through Rate Data
03:25 Conclusions on AI Overviews
05:46 The Silver Lining
07:30 Bottom of Funnel SEO vs. Blog SEO
09:45 Tips and Recommendations
10:56 Conclusion and Episode Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #seohacks #searchengineoptimization #performancemarketing

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients.

This is a very unique type of SEO:

SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel.

It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about.

⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

🗞️ My Newsletter: https://edwardsturm.com/newsletter/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Page Speed Myth
00:19 Brian Dean's Page Speed Experiment
01:50 Results of the Experiment
03:38 Focus: User Experience?
06:13 Practical Tips for SEO
08:21 Additional Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #seohacks #searchengineoptimization #startups

E661: The legendary Brian Dean did a test.

If he took a page ranking on Google, increased only its page speed, would it rank better?

He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100.

Before the test, the page was ranking #8 on Google for the target keyword. And after the test…

Plus:
- What’s most important for SEO
- The best page speed testing tool

▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Page Speed Myth
00:19 Brian Dean's Page Speed Experiment
01:50 Results of the Experiment
03:38 Focus: User Experience?
06:13 Practical Tips for SEO
08:21 Additional Resources

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #googlepagespeedinsights #seohacks #uiux