E787: Most people think the best way to grow in SEO is by publishing more content. But what if the real secret to ranking higher and getting more traffic is… refreshing the content you already have?

I break down why content refreshes are one of the best (and most underrated) SEO hacks. You’ll learn:
- Why updating old posts often beats creating new ones
- How refreshed content can dramatically improve rankings and CTR
- How to find and fix underperforming pages
- How to use Google Search Console to uncover hidden keyword opportunities
- Real examples of how I use quizzes and updates to keep content fresh

If you want to get more conversions, traffic, and leads without burning out on endless new content creation, this episode is for you.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Content Refreshes
01:02 SEO Benefits of Refreshing Content
01:53 Practical Tips for Content Updates
02:22 Incorporating New Techniques
03:28 Using Google Search Console
05:19 Final Thoughts and Recommendations

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #growthhacking #digitalmarketing

E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging.

I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content.

Here’s what you’ll learn:
- How to create a quick end-of-post comprehension quiz in minutes
- Ways to make quizzes interactive with timers, effects, and confetti
- How to place quizzes mid-article to re-engage readers before they drop off
- Tips for linking quizzes to your newsletter, products, or related articles
- Simple SEO considerations to avoid mistakes with headings and structure

By the end, you’ll have a repeatable method for adding quizzes that:
- Increase reader engagement
- Reduce bounce rates
- Improve SEO signals
- Encourage readers to explore more of your site

This is a straightforward, effective way to make blog posts more valuable for your audience and more competitive in search results.

⭐️ 7 SEO Experiments, Case Studies, and Lessons Learned - https://edwardsturm.com/articles/7-seo-experiments-case-studies-lessons-learned/

⭐️ Parasite SEO, Press Releases & Manipulating AI Overviews - https://www.youtube.com/watch?v=9SyOQgqv9VQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI Quizzes
00:27 Guest Inspiration: Harpreet
00:59 Level 1: Simple AI Quizzes
03:07 Level 2: Enhanced AI Quizzes
04:44 Level 3: Advanced AI Quizzes
06:01 SEO Best Practices
08:14 Go Further

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #blogging #uiux

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide.

I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data.

We’ll cover:
- What Google says this update is targeting
- How volatility is at record highs (9.3/10!)
- How sites like AInvest are seeing explosive traffic growth
- What SEOs should monitor right now
- Why this rollout is lasting 3 weeks instead of the usual 7 days

If you want to understand how this update could impact your rankings - and how to stay stable through future updates - this episode is for you.

⭐️ Barry Schwartz's YouTube breakdown - https://www.youtube.com/watch?v=y6G6TUiyIhc

⭐️ 22x SEO Traffic in Under 2 Months - https://edwardsturm.com/articles/22x-seo-traffic-in-under-2-months/

⭐️ Google August 2025 Spam Update Unleashed - https://www.seroundtable.com/google-august-2025-spam-update-40008.html

⭐️ Reddit discussion - https://www.reddit.com/r/SEO/comments/1n0qdrv/google_search_quality_team_have_just_announced/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Update Overview
00:14 Community Reactions and Volatility
00:49 Volatility and Duration of the Update
01:12 Speculations on Future Updates
01:30 Understanding the Impact
01:44 Historical Context of Updates
02:25 Target of the August Spam Update
02:42 Case Study
03:10 AI Traffic Surge
04:13 Content Quality and Compliance
05:17 Global Impact of the Update
05:31 Recommendations for SEO Practitioners

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #performancemarketing #technews

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier.

I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way.

We also go deep on:
- Why top 3 rankings are everything in e-commerce
- The differences between white hat and black hat link building
- How directories, citations, and linkable assets can explode your rankings
- What to avoid so you don’t accidentally sabotage your SEO
- What to do if you’ve been negative SEO’d

Whether you run an e-commerce brand, a SaaS business, or client services, this episode gives you the practical playbook for international SEO success and beyond.

Ayoub Rhillane is CEO of RHILLANE Marketing Digital, the only SEO agency in Morocco guaranteeing TOP 5 Google rankings or a full refund. Co-founder of Pixagram.

⭐️ Ayoub Rhillane’s website - https://rhillane.com/
⭐️ Ayoub Rhillane on LinkedIn - https://www.linkedin.com/in/rhillaneayoub/
⭐️ Ayoub Rhillane on Instagram - https://www.instagram.com/rhillane_ayoub/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Multilingual SEO
00:19 Case Study: Men's Underwear Niche in France
01:54 SEO Strategies for Different Languages
02:43 Technical Aspects of Multilingual SEO
07:05 Challenges and Opportunities in Multilingual SEO
08:54 Understanding Hreflang Implementation
10:55 Personal Insights and Social Media Presence
12:39 Exploring Black Hat SEO Techniques
25:00 Effective White Hat Link Building Methods
29:46 Challenges of SEO in Third World Countries
30:20 Using Fiverr for Local SEO
30:42 Forum Comments and Link Building
31:35 The Risks of Black Hat SEO
32:35 Safe SEO Practices for New Websites
33:51 Effective Backlink Strategies
42:38 Negative SEO and How to Handle It
48:34 The Importance of White Hat SEO
51:09 Final Thoughts and Future Plans

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#internationalseo #searchengineoptimization #linkbuilding #seotips

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings.

Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk.

I break down a shocking case study where a site lost almost all of its rankings overnight after enabling Cloudflare, then recovered when it was disabled. Was it the “bad neighborhood” effect of shared IPs… or just a misconfiguration?

You’ll hear Google’s official response (via John Mueller) and what the SEO community had to say.

By the end of this episode, you’ll know whether you should worry about shared IP addresses, Cloudflare, and their impact on your SEO.

⭐️ The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results) - https://www.youtube.com/watch?v=WobMZRSJwQs

⭐️ The SEO bad neighborhood shared hosting experiment (#21) - https://seosherpa.com/seo-experiments/

⭐️ Can Cloudflare Actually Hurt Your Website’s SEO? (Case Study) - https://serverguy.com/cloudflare-seo/

⭐️ Google and the SEO community responds - https://www.reddit.com/r/SEO/comments/1mw0nl7/cloudflare_cdn_uses_shared_ip_address/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Recap
00:11 SEO Experiment Results
01:11 Cloudflare and SEO Concerns
01:47 Case Study: IndiaCarNews
06:23 Official Google Statement and Community Reactions
10:27 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalseo #seotips #digitalmarketing

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick.

In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand.

We break down:
- Parasite SEO and why it still works
- Press releases as backlinks, brand authority, and narrative control
- The Black Friday/seasonal sales SEO hack
- How AI Overviews amplify whatever narrative you feed them
- The risks (and opportunities) of AI-driven search
- Real stories from supplements, SaaS, and enterprise SEO

Whether you’re an SEO pro, a marketer, or a business owner, this conversation will give you tactical insights you can use immediately to rank higher, protect your brand, and stay ahead of the AI revolution.

⭐️ Harpreet Singh’s Personal Site - https://harpsdigital.com
⭐️ Harpreet on X - https://x.com/harpreetchatha_
⭐️ Harpreet’s Newsletter - https://seoespresso.com
⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/
⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp
⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:23 Discovering AI Manipulation Techniques
01:20 Press Releases and SEO Strategies
02:52 Impact of Press Releases on Rankings
04:15 Cost-Effective Press Release Services
05:50 Using Press Releases for Local SEO
07:25 AI Influence and Brand Control
13:02 Black Hat Tactics and Ethical Concerns
14:17 SEO in Advertising-Restricted Industries
19:52 Holistic SEO Strategies
29:45 Interactive Content and User Engagement
35:28 SEO Challenges with AI Overviews
36:16 AInvest: A Case Study
37:23 The Role of Transparency in AI Content
41:03 Expert Reviews and Affiliate Marketing
45:50 Corporate SEO Strategies
54:14 Press Releases and SEO Tactics
01:02:42 Unique Link Building Tactics
01:07:39 SEO Espresso and Parasite SEO
01:09:49 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalseo #seotips #growthhacking

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings.

Topics include:
- How Chrome’s document chunker splits pages into smaller sections
- The embedding system that stores browsing history in vector form
- How on-device search in Chrome differs from Google Search
- What this shows about intent, structure, and content processing

⭐️ Inside Chrome’s Semantic Engine: A Technical Analysis of History Embeddings - https://dejan.ai/blog/inside-chromes-semantic-engine-a-technical-analysis-of-history-embeddings/

⭐️ Chris Long’s breakdown - https://x.com/chris_nectiv/status/1958869274249834659

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Chrome's Semantic Engine
00:11 Decoding Chrome's Internal Search
01:33 Document Chunker Algorithm Explained
03:34 Chrome's History Embeddings
04:56 Dynamic Content and Embedding Engine
05:38 Quality Control and Intent Classification
06:47 Key Takeaways and Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalseo #seotips #googleseo

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles.

I show you how to use FAQ snippets and search features to position your business as the clear choice.

You’ll discover:
- How to use Google snippets to boost SEO and conversions
- Why PR + SEO together build authority and trust
- Ways to control brand perception directly in search results
- How this approach accelerates the customer journey from awareness to purchase

This is a must-listen for SEO professionals, digital marketers, and anyone who wants to turn visibility into sales.

⭐️ How PR Pros Manufacture Credibility (And How to Copy Them on a Budget) - https://www.youtube.com/watch?v=38zFBZVtmD4

⭐️ 3 Marketing Exercises Every Marketer Should Try - https://youtu.be/Tux6xXDVLZ4

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:37 Google's FAQ Snippet
02:05 Public Relations for FAQs
05:00 Image SEO
06:21 Marketing Exercises to Boost SEO
07:47 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #publicrelations #marketingtips