The Edge Effect: A Marketing Podcast Podcast Por Caroline Crawford arte de portada

The Edge Effect: A Marketing Podcast

The Edge Effect: A Marketing Podcast

De: Caroline Crawford
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 In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good! About Your Host: Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. About Cultiveight Communications Cultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones. Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com) Hosted by Ausha. See ausha.co/privacy-policy for more information.Caroline Crawford Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Overcoming Marketing Challenges: Insights from Jacqueline Green

    Overcoming Marketing Challenges: Insights from Jacqueline Green
    Nov 20 2024

    In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.


    Key Takeaways:

    • 5:19 - Mindset and Overcoming Entrepreneurial Hurdles

    • 8:27 - The Importance of Visibility in Business

    • 14:18 - Marketing Strategies and Misconceptions

    • 27:51 - Setting Clear Strategies and Expectations

    • 29:21 - The Role of Gut Instinct in Business

    • 37:58 - Core Principles for Building a Strong Brand

    • 42:30 - Recognizing When to Reevaluate Your Business

    • 47:23 - Introduction to the Hobby to Profitability Masterclass


    More from Jaqueline:

    • To learn more about Behind the Design, visit: www.behindthedesignco.com

    • To connect on Facebook: https://www.facebook.com/behindthedesignco

    • To connect on Instagram: https://www.instagram.com/behindthedesignco/

    • To connect with Behind the Design on LinkedIn: https://www.linkedin.com/company/behind-the-design/

    • To connect with Jaqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/

    • To connect on YouTube: https://www.youtube.com/@BehindtheDesignCo


    Other Helpful Resources:


    BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

    Helpful Resources:

    • Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

    • Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

    • Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

    • Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

    • Learn more about Cultiveight Communications: www.cultiveightcommunications.com




    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    52 m
  • The Art and Science of Effective Copywriting with Katie Lantukh

    The Art and Science of Effective Copywriting with Katie Lantukh
    Nov 13 2024

    In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.


    Key Takeaways:

    • 2:27 - The Creative Process in Marketing

    • 5:19 - Guiding Businesses in Marketing

    • 9:52 - The Importance of Trust in Marketing

    • 16:21 - Understanding Copywriting

    • 22:08 - Effective Copywriting Strategies

    • 35:24 - Core Principles of Good Copy


    More from Katie:

    • To learn more about Murphy Marketing visit: https://murphy.marketing

    • To connect with Katie on LinkedIn: https://www.linkedin.com/in/katielantukh/


    Other Helpful Resources:


    BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

    Helpful Resources:

    • Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

    • Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

    • Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

    • Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

    • Learn more about Cultiveight Communications: www.cultiveightcommunications.com


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    41 m
  • Authenticity in Marketing, Business, and Self with Sydney Ryker

    Authenticity in Marketing, Business, and Self with Sydney Ryker
    Oct 2 2024

    In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.


    Key Takeaways:


    • 02:31 Building a Global Sales Organization

    • 04:28 Incorporating Spirituality into Business

    • 09:45 Handling Objections and Building Stronger Connections

    • 16:30 Understanding Clients and Effective Marketing

    • 19:40 The Struggle with Self-Belief

    • 23:54 Practical Steps to Cultivate Self-Belief

    • 34:39 The Importance of Self-Discovery


    More from Sydney:


    • To learn more about Sydney visit: sydneyryker.com

    • To connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydneyryker/

    • To connect with Sydney on Instagram: https://www.instagram.com/sydney_ryker/

    • To connect with Sydney on YouTube: https://www.youtube.com/@SydneyRyker

    • To connect with Syndey on TikTok: https://www.tiktok.com/@sydneyryker


    Other Helpful Resources:


    BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

    Helpful Resources:

    • Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

    • Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

    • Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

    • Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

    • Learn more about Cultiveight Communications: www.cultiveightcommunications.com




    Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Más Menos
    38 m
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