The Duct Tape Marketing Podcast Podcast Por John Jantsch arte de portada

The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

De: John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • Why Your LinkedIn Ads Aren't Working
    Oct 1 2025

    Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.

    00:00 Start
    00:33 Meet Anthony Blatner
    01:09 Why LinkedIn Ads Work
    02:20 Best Industries for LinkedIn
    03:20 Campaign Structure Secrets
    06:04 Thought Leader Ads
    08:26 Targeting Mistakes to Avoid
    11:29 Budgeting for LinkedIn ROI
    14:32 Retargeting & Lead Capture
    16:14 Creative Best Practices
    18:04 LinkedIn Culture Shift
    18:31 AI Impact on LinkedIn

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    21 m
  • The Future of SEO in the Age of AI Search
    Sep 25 2025

    Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before.

    00:00 Introduction
    00:53 Meet Todd Sawicki
    01:58 AI Search Revolution
    03:47 How AI Changes Search
    05:49 AI Boosts Conversions
    07:22 SEO to Product Marketing
    08:18 Training AI Like Salespeople
    09:47 Quality Content Wins
    13:01 Future of AI Conversions
    15:50 Birth of Gumshoe AI
    17:01 What AI Says About You
    18:18 AI Customer Personas
    19:38 AI Competitive Edge
    20:41 High-Intent Search Focus
    22:58 How Gumshoe Works
    25:20 Competitor Analysis Tools
    26:38 Gumshoe for Marketers

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    28 m
  • How to Create Exceptional Experiences
    Sep 24 2025

    Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty, and make every client feel valued.

    00:00:00 Start
    00:00:53 Meet Neen James
    00:01:45 What Is Luxury?
    00:03:42 Luxury as a Feeling
    00:05:15 Experience Elevation Model
    00:06:45 Luxury Lever: Attention
    00:09:22 Luxury Lever: Anticipation
    00:13:11 Experience Audits
    00:14:58 Luxury as Ease
    00:16:06 Engaging Five Senses
    00:17:50 Human vs. Automation
    00:19:56 Standing Out Strategy

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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    24 m
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