John breaks down why SEO is no longer just about rankings—it’s about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to building authority through media mentions and fresh reviews. You’ll learn how to strengthen trust, optimize content for AI, and ensure your calls to action convert visitors into customers.

00:00 Start
01:00 SEO in 2025
01:27 Rankings Are Dead
02:17 The Visibility Audit
02:47 Step 1: AI Overview Presence
03:30 Step 2: Local Pack Wins
04:13 Step 3: Review Strategy
05:04 Step 4: Media Mentions Matter
06:12 Step 5: Master EAT Principles
07:06 Step 6: AI-Ready Content
08:44 Step 7: CTAs That Convert

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Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from SaaS startups to Fortune 500s—Anthony explains the pitfalls of default campaign settings, the power of Thought Leader ads, and how to properly target the right professionals. Listeners will learn how to cut wasted spend, boost ROI, and finally make LinkedIn ads work.

00:00 Start
00:33 Meet Anthony Blatner
01:09 Why LinkedIn Ads Work
02:20 Best Industries for LinkedIn
03:20 Campaign Structure Secrets
06:04 Thought Leader Ads
08:26 Targeting Mistakes to Avoid
11:29 Budgeting for LinkedIn ROI
14:32 Retargeting & Lead Capture
16:14 Creative Best Practices
18:04 LinkedIn Culture Shift
18:31 AI Impact on LinkedIn

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Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before.

00:00 Introduction
00:53 Meet Todd Sawicki
01:58 AI Search Revolution
03:47 How AI Changes Search
05:49 AI Boosts Conversions
07:22 SEO to Product Marketing
08:18 Training AI Like Salespeople
09:47 Quality Content Wins
13:01 Future of AI Conversions
15:50 Birth of Gumshoe AI
17:01 What AI Says About You
18:18 AI Customer Personas
19:38 AI Competitive Edge
20:41 High-Intent Search Focus
22:58 How Gumshoe Works
25:20 Competitor Analysis Tools
26:38 Gumshoe for Marketers

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Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business, Neen shares how attention, anticipation, personalization, generosity, and gratitude can transform ordinary interactions into extraordinary results. Listeners will learn practical strategies to stand out, build loyalty, and make every client feel valued.

00:00:00 Start
00:00:53 Meet Neen James
00:01:45 What Is Luxury?
00:03:42 Luxury as a Feeling
00:05:15 Experience Elevation Model
00:06:45 Luxury Lever: Attention
00:09:22 Luxury Lever: Anticipation
00:13:11 Experience Audits
00:14:58 Luxury as Ease
00:16:06 Engaging Five Senses
00:17:50 Human vs. Automation
00:19:56 Standing Out Strategy

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In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

00:00 Opening
00:58 Evolution of Search Engine Optimization
03:01 The Current State of Search
03:41 Focus on Search Visibility Instead of Rank
06:13 How to Demonstrate EEAT
09:04 Audit Your Content Gaps
10:07 Help Pages
11:46 FAQ Pages and Trust Elements
13:03 Refreshing Your Content
13:41 Utilize Your Google Business Page
14:35 Find Out How AI Is Sourcing Information
15:42 Common Mistakes

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Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the “$10K Hour” framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain practical strategies to delegate effectively, build systems that last, and free themselves to focus on what truly matters.

Today we discussed:

00:00 Start
00:52 Meet Sabrina Starling
01:30 Mindset = Growth
02:43 Letting Go for Joy
05:31 Planning Your Legacy
09:02 Family & Team Legacy
10:49 Legal Succession Basics
13:09 Running Without You
13:40 Grief & New Perspective
15:22 Transition Planning
18:19 Take Time Away
19:09 The $10K Hour Activities

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Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today’s digital landscape.

Today we discussed:

00:00 Introduction
00:52 Meet Amy Rosenberg
01:22 PR Myths Busted
02:49 AI Changes in Modern PR
04:20 PR's Digital Evolution
05:53 PR Meets SEO
07:44 Thought Leadership Matters
09:42 Starting Your Thought Leadership
11:20 Podcasts for PR Power
13:15 Social Media PR Strategy
15:10 Proving PR ROI
17:24 Getting Started Tips

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Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage.

Today we discussed:

00:00 Start
00:51 Meet Lynn Smith
01:27 Why She Wrote This Book
02:51 The Core Message
04:24 Who This Book Helps
05:48 Writing for Kids is Hard
07:07 Pictures Tell Stories Too
08:59 Teaching Kids Resilience
11:59 Her Career Pivot Story
13:24 The Role of Self-Awareness in Resilience
14:51 Modeling Strength for Kids
17:18 Teaching Resilience Tools
19:07 What's Next?
19:52 Keep Going Moments

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