Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine.

Today we discussed:

00:00 Start
00:52 Introduction to Stacey Hylen
01:28 Hidden Profits Concept and Initial Story
02:38 Raising Prices and Overcoming Fear
03:44 Narrowing Focus and Attracting Ideal Clients
05:32 Profit Leaks and Focus on Revenue-Generating Activities
06:39 Shifting Sales Mindset from Selling to Serving
07:54 Business Owners' Relationship with Profit
09:48 Low Hanging Fruit: Reactivating Past Clients
11:42 Come Back Strategy Success Stories and Lessons
12:47 Repackaging and Repositioning Offers
13:53 Hidden Profits Framework: Reactivation and Upselling
15:06 Team Involvement in Sales and Cross-Selling
16:37 From Commodity to Couture: Positioning for Value
18:24 Surprising Client Results and Simple Strategies
20:02 Closing and How to Connect with Stacy Hyland

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Chris Ducker is a serial entrepreneur, bestselling author, and founder of Youpreneur, a leading personal brand business education company. He is the author of The Long-Haul Leader: How to Lead and Win in the Long Game of Business, a powerful guide to sustainable leadership and intentional growth. In this episode, Chris shares hard-earned insights on overcoming burnout, building meaningful work-life balance, and creating long-term impact as a leader. Listeners will walk away with a clear framework for leading with focus, resilience, and purpose in both business and life.

Today we discussed:

00:00 Start
01:03 Introduction to Chris Ducker
02:22 Discussing the Concept of Long-Term Business Leadership
04:59 Developing a Long-Term Mindset in Entrepreneurship
05:52 Advice for Younger Entrepreneurs on Focus and Leadership
07:58 Introducing the Book's Framework and Origins
11:22 Positioning the Book and Its Multifaceted Nature
12:44 Measuring Progress and the Importance of Hobbies
14:54 Why Creative Hobbies Boost Productivity
16:15 Analog Hobbies and Personal Stories
17:52 Personal Reinvention and Burnout Experience
21:08 The Value of Transparency and Leading Out Loud
24:24 Closing and Where to Find More Information

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Talia Wolf is an internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift—one of the world’s leading CRO agencies. She pioneered the concept of emotional targeting, a transformative marketing approach that taps into what customers truly feel and need. In this episode, Talia breaks down her four-step emotional targeting framework and shares how brands can dramatically boost conversions by crafting messages that connect on a human level. If you're tired of copycat marketing and want to create powerful customer experiences that truly resonate, this episode is a must-listen.

00:00 Introduction
01:04 Introduction to Talia Wolf
01:43 Defining Emotional Targeting
02:24 Common Website Mistakes and Emotional Targeting Approach
04:29 Limitations of Traditional Marketing Personas
05:46 Research Methods for Emotional Targeting
06:32 Ethics of Emotional Targeting
07:47 The Emotional Hook in Decision Making
08:25 Case Study: Teamwork and Customer-Centric Messaging
10:44 Honesty and Addressing Customer Pain Points
12:18 Overview of the Four-Step Emotional Targeting Framework
12:22 Step 1 & 2: Research and Synthesizing Insights
13:19 Step 3: Emotional Targeting Audit
14:29 Step 4: Running Meaningful Tests
15:25 Using Customer Language and AI in Emotional Targeting
17:09 Challenges and Importance of A/B Testing
20:51 Becoming Emotional Detectives
22:15 Closing and Contact Information

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Bill Shander is a data communication expert, renowned information designer, and founder of Beehive Media. With over 25 years of experience working with top-tier organizations like the United Nations, World Bank, and Deloitte, Bill helps professionals transform complex data into clear, compelling narratives. In this episode, he unpacks his latest book, *Stakeholder Whispering: Uncover What People Need Before Doing What They Ask*, sharing powerful insights on how to lead with questions, not just actions. If you want to elevate your communication skills, build trust faster, and stop being just an “order taker,” this conversation is a must-listen.

00:00 Introduction
01:38 What is a Data Communications Expert?
02:36 What Inspired Stakeholder Whispering
05:02 Doing What's Asked Versus What's Needed
08:20 Listen with your Ears, Not Your Brain
09:25 Silence is Golden
11:35 Common Mistakes in Stakeholder Whispering
15:08 Receptive vs Unreceptive Stakeholders
16:16 Is This a Leadership Book?
17:42 Remote and Hybrid Work
19:33 Real World Success Stories

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Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world’s most sought-after sales speakers. He’s the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times.

Today we discussed:

00:00 Introducing Alex Goldfayn

00:50 Transforming From Reactive to Proactive

02:56 Being Proactive Is a Necessity

04:46 Avoiding Rejection

06:28 Showing Up When Nothing is Wrong

07:45 The COPE Methodoligy

09:03 People Just Want to Be Helped

11:16 Swinging the Bat

15:54 Reminding the Customer

16:35 How Can Non-Sales Employees Be Proactive

18:20 How To Integrate a Proactive Mindset

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We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!

Today we discussed:

• [00:00] Opening
• [01:15] AI vs Previous Tech Excitement
• [03:25] Approaching AI Strategically
• [05:02] Adopting the Right Mindset Around AI
• [10:47] The Human Element Stands Out
• [13:04] Importance of Storytelling for Your Brand
• [13:49] AI's Impact on Marketing
• [16:08] The Future of Personalization
• [18:55] Marketing Focus for 2025

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Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.

Today we discussed:

00:00 Opening

00:09 Introducing Dan Sanchez

01:57 Approaching AI Strategically

04:04 Creating New Things with AI

06:36 Evolution of AI Prompting

08:50 Humans Changing Role in Marketing

11:38 Developing Skills vs Delegating Tasks

13:51 AI Agents Affect on Marketing

17:50 Advice on Using Deep Research

More About Dan Sanchez:

Check out Dan Sanchez's Website: https://danchez.com

Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/

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