The Death of Common Sense with Martin Lindstrom (#5)

What has caused the death of common sense? Martin Lindstrom is a bestselling author, consumer branding expert, and named one of TIME Magazine’s “World’s 100 Most Influential People.” He’s the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, with clients such as Seth Godin and Tyra Banks. His latest book, The Ministry of Common Sense, is a Wall Street Journal Bestseller and a humorous yet practical guide to ridding ourselves — and our companies — of bureaucratic red tape. In this episode, Martin Lindstrom discusses how empathy is dying, the benefits of consumer insight, and why he feels the best solution is for more organizations and governments around the world should create a ministry of common sense.