What if the best thing a coach could do is shut up longer? Carly Anderson, a 28-year coaching veteran who trained in Australia's first certification program, joins Dr. Steve Jeffs and Erwin de Grave to discuss why structure creates freedom in coaching.

Carly explains why coaches default to proving expertise instead of trusting the process. When coaches stay quiet longer, clients discover wisdom they did not know they had. She shares the example of a CEO who spent 10 months listening before making any changes to his organization.

The conversation also explores how AI will filter authentic coaches from those who use technology as a crutch. Carly believes the human presence remains essential for helping clients implement what they learn.

Watch the full episode here: https://thecoachingedgepodcast.com/carly-anderson-on-why-structure-creates-freedom-in-coaching/

Most coaches quit within two years without a single paying client. Tim Brownson explains why.

After 21 years in coaching and 13 years helping coaches build practices, Tim has seen the patterns. Training programs teach coaching skills but ignore business fundamentals. New coaches create websites filled with jargon like "holding space" and "creating alignment" that mean nothing to potential clients.

Tim's advice: stop hiding behind your laptop. Get to networking events. Give talks. Run workshops. One in-person event produces more clients than months of Instagram posts.

He also pushes coaches to embrace AI now. Tim uses it two to three hours daily and refuses to take clients who avoid it. The technology will transform coaching, and early adopters will have the advantage.

Hosts Dr. Steve Jeffs and Erwin de Grave explore these themes with Tim on The Coaching Edge Podcast.

Watch the full episode here: https://thecoachingedgepodcast.com/tim-brownson-why-most-coaches-fail-at-marketing-and-how-to-fix-it/

Your ability to lead others depends on how well you lead yourself. DeAnna Murphy, Chief People Officer at Thriven with 2,500+ hours of executive coaching experience, joins Dr. Steve Jeffs and Erwin de Grave to break down the fundamentals of self-leadership.

DeAnna shares the four levels of leadership model and explains why psychological safety is your responsibility, not your boss's. She introduces practical tools including the "story you're telling" coaching question and the three agreements that build trust in any relationship.

The conversation gets personal when DeAnna reveals how she wasted six months in frustrating meetings before taking responsibility for her own needs. Her breakthrough moment offers a lesson every coach and leader needs to hear.

Whether you coach executives or lead teams, this episode delivers frameworks you can apply immediately.

Watch the full episode here: https://thecoachingedgepodcast.com/deanna-murphy-why-self-leadership-is-the-foundation-every-leader-needs/