In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Rusty Tugman, leadership trainer, coach, and creator of the first internal coaching program in the history of Oklahoma state government. After 30 years in full-time ministry, Rusty transitioned into the role of leadership trainer and coach at the Oklahoma Department of Human Services (OKDHS), a 6,000+ employee government agency serving some of the state’s most vulnerable citizens. What started as coaching a single employee organically grew—through word of mouth—into a robust internal coaching program offering executive, leadership, conflict, group, and team coaching.

Rusty explains the unique challenges and opportunities of internal coaching versus external coaching. As an internal coach, he is “one of us” inside the system, dealing with real power dynamics, conflicts of interest, and the reality that some clients technically have the authority to fire him. Yet that same embedded position gives him something external coaches rarely have: day-to-day visibility of behavior change, team dynamics, and cultural shifts in real time. He also shares how critical it is to position internal coaching away from discipline and “fixing” people, and instead as a positive, future-focused resource designed to unlock potential and support growth.

A major part of the conversation centers on how Rusty built and scaled an internal coaching program. He walks through four key pillars he used to design it:

1. Clear purpose – What problem does coaching solve, what value does it bring, and how does it support organizational goals?
2. Standards and structures – Using ICF competencies and ethics as quality anchors while allowing individual coaching style.
3. Measurement and impact – Demonstrating value, especially ROI and outcomes such as performance, engagement, and culture.
4. Delivery and consistency – Actually delivering results so coaching becomes a budget-worthy, permanent part of the business.

Unexpectedly, one of the strongest outcomes of the program has been employee well-being. Rusty shares that the most common feedback from coachees is not only about better performance, but about feeling supported, having a safe place to talk, and being able to process the emotional load of the work. For leaders—especially senior leaders—coaching becomes a rare space to think out loud, explore ideas without everything being taken as a directive, and confront their own self-doubt.

Rusty and the hosts also explore how internal coaches can coexist and partner with external coaches, aiming for alignment and consistency rather than competition. Ultimately, Rusty’s vision is a true coaching culture at OKDHS, where coach-like leadership, thought partnership, and human-centered support are embedded throughout the organization—not just reserved for the top of the org chart.

Watch the full episode here: https://thecoachingedgepodcast.com/inside-the-rise-of-internal-coaching-how-rusty-tugman-built-a-coaching-culture-from-the-inside-out/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Dr. Steve Jeffs sit down with Caroline Leroux-Boulay from The Emotional Intelligence Training Company to explore what it really means to lead and coach with humanity, science, and heart.

Caroline shares her story of growing up in a large, poor farming family where faith, music, hard work, and community shaped her core values—as well as some powerful limiting beliefs about gender and education. From “farm girl” resilience to being the first in her family to pursue higher education, she describes how her love of learning, theology, and community work naturally led her toward coaching.

What began as a search for a “third way” of parenting—neither authoritarian nor laissez-faire—became her doorway into professional coaching. Caroline explains how family meetings with her four children evolved into a deep curiosity about collaboration, partnership, and what she calls “door C”: a way of relating that isn’t either/or but both/and.

The conversation dives into emotional intelligence as people skills—how we relate to ourselves, to others, make decisions, and manage stress. Caroline emphasizes that leaders don’t need “woo-woo”; they need science and structure to feel confident in showing up more authentically. Emotional intelligence provides the framework; neuroscience provides the “how”—how the brain and body work so we can create sustainable, transformational change more efficiently.

Caroline and the hosts explore powerful metaphors like the “glass is half full” reframed as “the glass is completely full—half water, half air”, challenging limiting beliefs and dualistic thinking. Instead of choosing task or relationship, she advocates for an and mindset where resonant relationships are not a luxury but a performance advantage.

They also highlight the underestimated impact of simple human behaviors: asking “How are you coming in today?”, expressing genuine emotion, and using basic manners. These small acts, backed by science, create positive emotional attractors and safer, happier environments where people can flourish.

Throughout, Caroline returns to themes of authenticity, resonance, compassion, and common humanity. Emotional intelligence and neuroscience, she argues, simply give us the language, structure, and permission to reconnect with ways of being that are already innate in us—and to do so with more intention, confidence, and courage.

Watch the full episode here: https://thecoachingedgepodcast.com/choosing-door-c-emotional-intelligence-neuroscience-and-real-leadership-with-caroline-leroux-boulay/

In this episode of The Coaching Edge Podcast, money coach and licensed counselor Jeannie Dougherty—dubbed a “money whisperer” by her clients—dives into the emotional and behavioral side of finance. Jeannie traces her path from mental health counseling to money coaching through a deeply personal family story that reshaped her views on trust, boundaries, and financial agency.

She introduces a powerful lens: is money “outside” of you (an elusive goal that controls you) or “inside” you (a tool you direct)? From that frame, Jeannie explains how shame, secrecy, and avoidance keep money stuck—while clarity, honest conversations (with partners and advisors), and values-aligned choices create flow.

For coaches and entrepreneurs, she shares pragmatic sales guidance: practice your offer, deliver it cleanly, then stay quiet; expect (and allow) a “no”; and protect your time from misaligned prospects. With couples, she anchors budgets in values, not comparison, and shows how different priorities can coexist when you design for both needs and wants. Jeannie also cautions against quick-money promises, urges discernment with ads and online schemes, and reminds us that all money problems are personal problems—and therefore coachable.

Her central message: develop an empowered, internal relationship with money—use it consciously as a tool, give and receive to keep it flowing, and let your energy and boundaries attract right-fit clients and right-fit decisions.

Watch the episode here: https://thecoachingedgepodcast.com/from-money-myths-to-money-flow-jeannie-dougherty-on-building-an-inner-wealth-mindset/