In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Rusty Tugman, leadership trainer, coach, and creator of the first internal coaching program in the history of Oklahoma state government. After 30 years in full-time ministry, Rusty transitioned into the role of leadership trainer and coach at the Oklahoma Department of Human Services (OKDHS), a 6,000+ employee government agency serving some of the state’s most vulnerable citizens. What started as coaching a single employee organically grew—through word of mouth—into a robust internal coaching program offering executive, leadership, conflict, group, and team coaching.

Rusty explains the unique challenges and opportunities of internal coaching versus external coaching. As an internal coach, he is “one of us” inside the system, dealing with real power dynamics, conflicts of interest, and the reality that some clients technically have the authority to fire him. Yet that same embedded position gives him something external coaches rarely have: day-to-day visibility of behavior change, team dynamics, and cultural shifts in real time. He also shares how critical it is to position internal coaching away from discipline and “fixing” people, and instead as a positive, future-focused resource designed to unlock potential and support growth.

A major part of the conversation centers on how Rusty built and scaled an internal coaching program. He walks through four key pillars he used to design it:

1. Clear purpose – What problem does coaching solve, what value does it bring, and how does it support organizational goals?
2. Standards and structures – Using ICF competencies and ethics as quality anchors while allowing individual coaching style.
3. Measurement and impact – Demonstrating value, especially ROI and outcomes such as performance, engagement, and culture.
4. Delivery and consistency – Actually delivering results so coaching becomes a budget-worthy, permanent part of the business.

Unexpectedly, one of the strongest outcomes of the program has been employee well-being. Rusty shares that the most common feedback from coachees is not only about better performance, but about feeling supported, having a safe place to talk, and being able to process the emotional load of the work. For leaders—especially senior leaders—coaching becomes a rare space to think out loud, explore ideas without everything being taken as a directive, and confront their own self-doubt.

Rusty and the hosts also explore how internal coaches can coexist and partner with external coaches, aiming for alignment and consistency rather than competition. Ultimately, Rusty’s vision is a true coaching culture at OKDHS, where coach-like leadership, thought partnership, and human-centered support are embedded throughout the organization—not just reserved for the top of the org chart.

Watch the full episode here: https://thecoachingedgepodcast.com/inside-the-rise-of-internal-coaching-how-rusty-tugman-built-a-coaching-culture-from-the-inside-out/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Dr. Steve Jeffs sit down with Caroline Leroux-Boulay from The Emotional Intelligence Training Company to explore what it really means to lead and coach with humanity, science, and heart.

Caroline shares her story of growing up in a large, poor farming family where faith, music, hard work, and community shaped her core values—as well as some powerful limiting beliefs about gender and education. From “farm girl” resilience to being the first in her family to pursue higher education, she describes how her love of learning, theology, and community work naturally led her toward coaching.

What began as a search for a “third way” of parenting—neither authoritarian nor laissez-faire—became her doorway into professional coaching. Caroline explains how family meetings with her four children evolved into a deep curiosity about collaboration, partnership, and what she calls “door C”: a way of relating that isn’t either/or but both/and.

The conversation dives into emotional intelligence as people skills—how we relate to ourselves, to others, make decisions, and manage stress. Caroline emphasizes that leaders don’t need “woo-woo”; they need science and structure to feel confident in showing up more authentically. Emotional intelligence provides the framework; neuroscience provides the “how”—how the brain and body work so we can create sustainable, transformational change more efficiently.

Caroline and the hosts explore powerful metaphors like the “glass is half full” reframed as “the glass is completely full—half water, half air”, challenging limiting beliefs and dualistic thinking. Instead of choosing task or relationship, she advocates for an and mindset where resonant relationships are not a luxury but a performance advantage.

They also highlight the underestimated impact of simple human behaviors: asking “How are you coming in today?”, expressing genuine emotion, and using basic manners. These small acts, backed by science, create positive emotional attractors and safer, happier environments where people can flourish.

Throughout, Caroline returns to themes of authenticity, resonance, compassion, and common humanity. Emotional intelligence and neuroscience, she argues, simply give us the language, structure, and permission to reconnect with ways of being that are already innate in us—and to do so with more intention, confidence, and courage.

Watch the full episode here: https://thecoachingedgepodcast.com/choosing-door-c-emotional-intelligence-neuroscience-and-real-leadership-with-caroline-leroux-boulay/

In this episode of The Coaching Edge Podcast, money coach and licensed counselor Jeannie Dougherty—dubbed a “money whisperer” by her clients—dives into the emotional and behavioral side of finance. Jeannie traces her path from mental health counseling to money coaching through a deeply personal family story that reshaped her views on trust, boundaries, and financial agency.

She introduces a powerful lens: is money “outside” of you (an elusive goal that controls you) or “inside” you (a tool you direct)? From that frame, Jeannie explains how shame, secrecy, and avoidance keep money stuck—while clarity, honest conversations (with partners and advisors), and values-aligned choices create flow.

For coaches and entrepreneurs, she shares pragmatic sales guidance: practice your offer, deliver it cleanly, then stay quiet; expect (and allow) a “no”; and protect your time from misaligned prospects. With couples, she anchors budgets in values, not comparison, and shows how different priorities can coexist when you design for both needs and wants. Jeannie also cautions against quick-money promises, urges discernment with ads and online schemes, and reminds us that all money problems are personal problems—and therefore coachable.

Her central message: develop an empowered, internal relationship with money—use it consciously as a tool, give and receive to keep it flowing, and let your energy and boundaries attract right-fit clients and right-fit decisions.

Watch the episode here: https://thecoachingedgepodcast.com/from-money-myths-to-money-flow-jeannie-dougherty-on-building-an-inner-wealth-mindset/

In this inspiring episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with Lisa Andria, founder of Ladies Who Leap, to explore the transformative power of coaching, emotional intelligence, and the importance of unconditional self-love—especially for women navigating corporate leadership.

Lisa shares her personal story of reinvention after a 41-year career in telecom, where burnout led her to a powerful realization: her true calling was helping women reclaim their worth and lead authentically. She delves into the unconscious mind’s role in limiting beliefs, how stress impacts decision-making, and why coaching is so essential to fostering self-awareness and lasting change.

From redefining success beyond quotas and revenue to discussing why emotions are strategy, Lisa breaks down how inner transformation leads to outer impact. Whether you're a coach, leader, or someone seeking clarity and confidence, this conversation provides practical insights and heart-centered wisdom for growth.

Watch the full episode here: https://thecoachingedgepodcast.com/how-self-love-and-emotional-awareness-unlock-transformational-leadership/

In this episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with coach, speaker, and former Air Force human-relations advisor Kevin McNulty. Kevin traces his path from “military brat” to Tops in Blue performer to a 20-year Air Force career advising commanders on culture, leadership, and team dynamics—before launching a 25-year practice in the private sector.

Key themes include the fusion of empathy + straight talk, what the private sector can learn from the military’s mission focus, training intensity, preparedness, and career pathing, and what the military has gained from the private sector’s push toward individual development and mindset. Kevin and Steve unpack the difference between task-based and relational leadership, why clarity, SOPs, and unit identity matter, and how leaders can hold town-hall-style conversations to navigate contentious topics like return-to-office—while still owning the decision. Kevin closes with a powerful lesson from hundreds of climate assessments: the best leaders collaborate with experts, invite perspective, and then decide.

Watch the full episode here: https://thecoachingedgepodcast.com/from-mission-to-meaning-kevin-mcnulty-on-soft-skills-straight-talk-and-building-culture/

In this enlightening episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with publishing veteran Karen Strauss, founder of Hybrid Global Publishing. With decades of experience in traditional and independent publishing, Karen shares how writing a book can be one of the most powerful tools for amplifying your voice, building credibility, and creating lasting impact.

Karen recounts her personal journey from the traditional publishing giants to launching her own company with a mission to help underrepresented voices be heard. She emphasizes that a book is more than a product—it's a platform that provides gravitas, visibility, and opportunity, especially for coaches, entrepreneurs, and thought leaders.

Listeners will gain practical insight into the three publishing paths—traditional, self-publishing, and hybrid—and learn what happens after the manuscript is complete. Karen also breaks down how to build a book launch team, why purpose must drive your writing, and the critical role marketing plays in a book’s success. The discussion even touches on AI’s role in the publishing process and the surprising resilience of print books in the digital age.

Whether you're contemplating your first book or want to improve your publishing strategy, this episode delivers essential wisdom, clarity, and inspiration.

Watch the full episode here: https://thecoachingedgepodcast.com/how-publishing-a-book-can-transform-your-life-and-business/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Laura West, founder of Joyful Business, to explore what it takes to build a flourishing coaching practice in a low-trust, high-uncertainty world. Laura shares her journey from corporate VP through burnout to 25 years as a coach, and why longevity demands constant evolution—of your niche, your offer, and yourself. She unpacks the current “trust recession,” the surge of self-described coaches, and the growing sophistication of clients, making a compelling case for leading with authentic philosophy, visible thought leadership, and community.

Laura introduces her three-part Venn (Soul Work + Who You Help + What’s Urgent Now), the role of intuition (including Quantum Human Design) in decision-making, and why tracking both internal and external client results matters. Most of all, she reframes joy as a creativity and magnetism hack that powers sustainable marketing and presence. Expect practical insight on claiming your brilliance without bragging, creating safe containers for real authenticity, and becoming the “mayor” of an ecosystem where clients flourish—even as we prepare to create with a future we can’t yet predict.

Watch the full episode here: https://thecoachingedgepodcast.com/from-burnout-to-joyful-business-laura-west-on-trust-intuition-and-evolving-as-a-coach/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Stephen Hodgson, an ADHD coach and tech veteran from the San Francisco Bay Area. Stephen shares his late-in-life ADHD diagnosis (2020), the rocky start with medication, and the pivotal role of education, coaching, and self-compassion in reshaping his life. He reframes ADHD as “A Damn Healthy Dose” of strengths—creativity, spontaneity, and hyperfocus—rather than a label of limitation.

We explore how Stephen prepares to coach (micro-rituals, breathwork, “client first” focus), what 1,300+ one-to-one sessions have taught him, and how lived experience fuels empathy without turning sessions into advice-giving.

On the business side, Stephen unpacks his transition from tech sales to entrepreneurship: leveraging podcast ads, speaking in former workplaces, and consistent outreach.

Finally, he reflects on AI—its promise as a tool and the importance of preserving human connection and critical thinking—before introducing DOSE, his MVP app designed to support ADHD-friendly habits: SPARK (strategic thinking), WAVE (emotional regulation), Popcorn (idea capture), and an RSD meter (rejection sensitivity).

Listeners will leave with practical coaching habits, a humane lens on ADHD, and fresh ideas for building a values-led coaching business.

Watch the full episode here: https://thecoachingedgepodcast.com/from-diagnosis-to-design-steev-hodgson-on-adhd-coaching-and-the-dose-app/