Scaling to $100 million requires more than hard work and great execution. It requires leverage.

In this episode of The $100M Entrepreneur Podcast, Brad explains why partnerships are one of the fastest and most effective ways to scale a business into new markets. He breaks down the different partnership models that high-growth companies use, including strategic alliances, joint ventures, affiliates, licensing, and franchising, and how each one helps you grow beyond a single team, location, or customer base.

Brad walks through the partnership models that help businesses expand faster, reduce risk, and enter new markets with leverage. Using real examples from ActionCOACH® and established brands like McDonald’s and Disney, Brad shows how borrowing trust, leveraging existing audiences, and sharing resources can speed up growth while lowering costs and risk. He also outlines the factors that make partnerships work, from aligned values and clear expectations to complementary strengths and clear agreements.

If you are looking for practical ways to expand your reach, enter new markets, and scale beyond yourself, this episode gives you a clear framework to start building the right partnerships.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The $100M Entrepreneur Podcast, Brad shows you how to build a strategic plan that can actually take your business to one hundred million. He explains why most owners fail before they even start. Their goals are too small, too safe, and not nearly bold enough to create real change. Brad shares how setting crazy goals early in his life pushed him to learn faster, think bigger, and take action long before he felt ready.

He then breaks down the core planning elements you need. A three to five year target that creates urgency, 90 day sprints that keep everyone accountable, and leading indicators that show whether you are on track long before profit appears. Brad also covers OKRs, planning rhythm, and why your systems and leadership must evolve as you scale.

If you are ready to stop playing small and build a plan that forces growth, this episode gives you the clarity and structure to start your journey to one hundred million.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Most companies plateau. Brad shows you why and how to break through. In this episode of The $100M Entrepreneur Podcast, Brad Sugars explains the real ceilings businesses hit at $1M, $3M, and $10M and what it actually takes to push past each one. He breaks down the “million-dollar founder ceiling,” where everything still runs through you; the $3M systems ceiling, where the business is trapped in people’s heads instead of documented processes; and the $10M leadership ceiling, where growth stalls because you haven’t built leaders who can build the next phase.

Brad also dives into the biggest enemy of scale: complexity. He explains why simplifying products, narrowing focus, and doing the one thing you can be the best in the world at is the fastest path to $100M. He shares lessons from Apple, McDonald’s, and even Cheesecake Factory to show how modularization and clarity unlock leverage.

From there, Brad walks you through the real choke points that stop companies from scaling, and how each one suffocates growth if you don’t solve it early. He then lays out the path forward: building systems at $1M, building leaders at $3M, and building strategy at $10M, so you can scale from there to $100M and beyond.

If you want to understand exactly why businesses stall, and what to do next, this is the episode for you. See you next week, on the 100M Entrepreneur Podcast, new episode every Wednesday.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter