In this transformative episode of the $100 Million Podcast, Brad Sugars issues a blunt reality check: if you're the business, you don't have a business, you have a demanding job working for a crazy person, namely yourself. He redefines a true business as a commercial, profitable enterprise that thrives without the owner’s constant presence, introducing his golden rule of leverage: do the work once, get paid forever. Drawing from his own life, Brad recounts how, after 10 years building Action Coach, he appointed a CEO to run the company so he could step away and be a present dad when his daughter was born. He also shares the clever story of a multi-award-winning hairdresser who faked a broken arm to force a handoff of clients, ultimately tripling his prices, working one day a week, and keeping the salon thriving.

Brad lays out the three foundational pillars, robust systems (document, automate, delegate with training and measures), an empowered team (recruited, trained, and trusted), and strong cash flow (through predictable leads, sales, and repeat business) and maps the four levels of work that elevate you from employee (paid once) to manager (paid long-term), owner (paid forever), and finally investor (money works for you).

This episode is your roadmap to escaping the owner’s trap, systemizing your way to freedom, and building a scalable enterprise that doesn’t collapse without you.

Subscribe to the $100 Million Podcast now and never miss a strategy to scale your freedom and wealth.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down the mindset shifts required to scale from $1 million to $100 million and beyond. Discover why belief, systems, and leadership determine the true ceiling of your business, not just hustle. Brad reveals the three key thinking stages of growth: the million-dollar survival phase, the $10 million systems and leadership phase, and the $100 million vision and leverage phase.

Learn how to evolve from doing the work to building people who build the business, set bold goals using the “Dream–Goal–Learn–Plan–Act” framework, and adopt an abundance mindset that attracts scale. Brad also shares hard-earned lessons on firing yourself as CEO, empowering your team, and creating a sellable, self-sustaining business.

Whether you're stuck at $3M or aiming for nine figures, this episode is your blueprint for developing the $100 Million Mindset. Subscribe to The $100M Entrepreneur Podcast and start thinking at a higher level today!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Rugby icon Kevin Sinfield joins Brad to talk purpose, resilience, and leadership that holds up under pressure. He explains how supporting the MND community gave his life a new mission, why he chose seven marathons in seven days, and how he keeps competition healthy, competing with himself while protecting family time. You’ll hear practical frameworks: chunking big goals into the next three hours, the “make the start line tomorrow” mantra, and a daily 30-minute habit that compounds. Kevin also breaks down the three traits of leaders people love to follow: humility, high standards, and courage, and the best advice he ever received: to be a champion, be a champion at home first.

Subscribe for more conversations on performance, purpose, and building a life that wins the right way.

About Kevin Sinfield:
Kevin Sinfield is a legendary rugby player and coach whose second act has inspired the world. Known for his record-setting charity challenges, like seven marathons in seven days, he’s raised millions for the motor neuron disease (MND) community in support of his friend Rob Burrow. On and off the field, Kevin is recognized for values-driven leadership, relentless consistency, and the belief that true victory starts at home.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter