In this episode of The Big Success Podcast, Cheri Tree takes us on a powerful journey into the heart of sales—where success isn’t about scripts or stats, but about people. As the creator of the BANK methodology, Cheri shares how she went from financial struggle to seven-figure success by mastering emotional intelligence and decoding personality types. She opens up about her formula for success—mindset + skillset + toolset = jet set—and how authentic connections can outperform even the most aggressive sales tactics.

Transform your mindset. Change your life. Enroll in 30X Life today here and unlock practical strategies to elevate your thinking, relationships, and results. https://store.bradsugars.com/products/30x-life

About Cheri Tree:
Cheri Tree is a speaker, author, and entrepreneur best known as the founder of the BANK personality-based sales system. A former financial advisor who once lived in a storage unit during her lowest point, Cheri rebuilt her life—and her income—by focusing not just on numbers, but on people. Through her groundbreaking approach, she helps professionals deepen relationships, boost emotional intelligence, and dramatically increase their sales success. Cheri’s work has impacted clients in over 100 countries, proving that when you build trust and connection first, the numbers follow.

Learn more here: https://codebreakertech.com/meet-the-founder.html

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this upcoming episode of The Big Success Podcast, Cheri Tree reveals how real sales success starts with building authentic relationships. As the founder of the BANK methodology, she shares how understanding personality types and leading with emotional intelligence helped her go from financial struggle to multimillion-dollar success!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Erin Stafford dives into the high-achiever mindset—and how it can quietly lead to burnout. Drawing from her own journey as a speaker, marketer, and author of The Type A Trap, Erin reveals how she redefined success beyond job titles and hustle culture. She shares candid insights on failure, identity, and the importance of mental health, while offering strategies for building a career (and life) that’s driven but sustainable. If you’ve ever chased goals at the expense of your wellbeing, this episode is your wake-up call to succeed smarter—not harder.

About Erin Stafford:
Erin Stafford is a speaker, strategist, and author of The Type A Trap. Known for her bold insights and unstoppable drive, Erin helps high achievers shift from burnout to balance without giving up their edge. With a background spanning fashion, journalism, marketing, and media, she’s mastered the art of reinventing success on her own terms. Through her speaking and coaching, Erin empowers professionals to perform at a high level—without running themselves into the ground.

Learn more: https://erinstafford.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Is your hustle helping you—or hurting you? This Wednesday, Erin Stafford joins The Big Success Podcast to unpack the hidden cost of overachievement. From burnout to breakthrough, Erin shares the raw truth behind her journey, plus powerful tips to redefine success without losing your edge. If you’re tired of the grind but still hungry for growth, this episode is your blueprint for doing success differently.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Charles Vogl explores the deep power of connection and what it means to truly build community in a disconnected world. Drawing from years of research and personal experience, Charles unpacks the loneliness epidemic, especially among younger generations, and reveals how authentic, intentional relationships can transform our personal and professional lives. He introduces the concept of "intimate experiences"—meaningful moments of connection that go beyond small talk—and explains how they form the bedrock of real trust, belonging, and leadership. Through vivid storytelling, powerful frameworks, and practical strategies, Charles challenges us to rethink how we engage with others, invite people into our lives, and build a culture of care. Whether you're leading a team, building a brand, or craving deeper friendships, this episode offers a blueprint for connection in a distracted world.

About Charles Vogl:
Charles Vogl is an award-winning author, executive advisor, and expert in community building and leadership. A former PBS filmmaker turned thought leader, Charles has spent decades exploring what creates deep belonging in personal, professional, and spiritual communities. His bestselling book The Art of Community has become a go-to guide for leaders seeking to cultivate culture and connection in today’s fast-moving world. With a warm, insightful approach, Charles equips people with the tools to foster trust, build strong relationships, and create spaces where everyone feels seen and valued. Whether working with Fortune 500 executives or grassroots changemakers, Charles inspires others to lead with authenticity and build the kinds of communities that truly matter.

Learn more about Charles Vogl: https://www.charlesvogl.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Coming this Wednesday on The Big Success Podcast — Charles Vogl is back for a powerful, eye-opening conversation on connection, community, and the crisis of loneliness in our modern world.

In this sneak peek, Charles shares why intimate experiences—not networking events—are the real key to building meaningful relationships that last. Whether you're a leader, entrepreneur, or just someone craving deeper connection, this episode is packed with wisdom you won’t want to miss.

Tune in Wednesday for the full episode and discover how intentional connection can change your life, your business, and the people around you.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode of The Big Success Podcast, Kellan Fluckiger shares his blueprint for owning your story and taking control of your life with purpose. Drawing from his powerful journey of overcoming challenges and transforming his life, Kellan reveals how shifting your mindset, embracing resilience, and rewriting your personal narrative can lead to true fulfillment. He discusses the importance of self-mastery, intentional action, and stepping into your own power to create the life you desire. Through compelling stories and actionable insights, Kellan provides a roadmap for anyone ready to break free from limitations, find their purpose, and live with confidence and clarity.

About Kellan Fluckiger:
Kellan Fluckiger is an executive coach, bestselling author, and international speaker dedicated to helping individuals break through limitations and create lives of purpose and impact. With decades of experience in leadership, business, and personal development, Kellan has guided countless people toward success through mindset mastery, resilience, and strategic action. His journey from high-powered executive to transformational coach has given him a unique perspective on overcoming obstacles and achieving greatness. Through his coaching, books, and speaking engagements, he inspires others to take bold action, embrace their true potential, and live extraordinary lives.

Learn more about Kellan Fluckiger:
https://www.kellanfluckiger.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In the next episode of The Big Success Podcast, Kellan Fluckiger reveals how to take control of your story and design a life of purpose and impact. From overcoming personal struggles to mastering mindset and resilience, Kellan shares powerful strategies to help you break free from limitations and step into your full potential.

Don't miss this inspiring conversation packed with actionable insights and transformational wisdom. Tune in this Wednesday and start owning your story, owning your life!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter