Sherman Mohr has been navigating pivots his entire career — and he's gotten very good at it. In this episode, Forrest sits down with the co-founder and COO of Shared Spirits (sharedspirits.com), a mobile app that lets you buy, share, and redeem wine, beer, and cocktails directly through participating restaurants.

Sherman's road to the wine world wound through the mortgage industry, a move to Nashville in 1990, and eventually a leap into marketing and technology. Shared Spirits was born in the mid-2010s — a concept, Sherman admits, that was ahead of its time. When COVID hit and restaurants went dark, he didn't wait it out. He launched Liquid Ellipse Marketing, a promotional agency placing brand ambassadors in retail wine and spirits stores — and built it into a company that ran 1,700 events in a single year.

Now with Shared Spirits relaunched and growing, Sherman is also channeling his experience into Over50Pros, a new venture serving professionals over 50 navigating career transitions.

Key takeaways from this episode:

• The Shared Spirits app is essentially Venmo for cocktails — integrated directly with a restaurant's beverage program
• Retail wine stores were deemed essential during COVID, which opened the door for the promo agency pivot
• Despite headlines about the wine industry's challenges, Sherman sees strong consumer demand on the ground

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• The origin of Flying Whale Wine
• The influence of the Dogon people and the Sirius star system
• Growing up in Dakar, Senegal
• A chance meeting that led to winemaking in France
• Why wine is more than a drink—it’s culture and connection

@thebestwinepod

Discover More from The Best 5 Minute Podcast Network:

Wine Podcast

Music Podcast

Travel Podcast

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Key Topics:

The legend of the “wine song” and its rumored composer

How music influences wine tasting experiences

Behind‑the‑scenes insights from winemakers and musicians

Forrest’s reflections on storytelling through sound and sip

Subscribe for more short, flavorful stories about wine, culture, and creativity.

Share this episode with a friend who loves both music and merlot.

@thebestwinepod

Discover More from The Best 5 Minute Podcast Network:

Wine Podcast

Music Podcast

Travel Podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.