The Art of Scaling Companies and Clients with Mike Harris

Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.

Key Takeaways:

- Mike's past work as an NFL field producer

- The importance of keeping your great employees

- How AEO is changing brand management

Episode Timeline:

2:15 What is the NFL's streaming strategy?

4:45 The NFL's most intense fans

7:00 How did Mike help UPRoar scale to a national agency?

10:30 How does your culture change after 20 employees?

14:00 Mike's four-year strategy to scale his company for sale

17:00 Why AI can only do so much

19:15 How HyperIce grew to a $2 billion company

24:40 How is AI changing brand management

29:00 Does AEO change messaging?

30:30 Mike's thought leadership philosophy

This episode’s guest:

• Mike Harris on LinkedIn

• Uproarpr.com

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