Legal professionals often think of communication strategy as part of their marketing toolkit - a way to attract and convert clients to their law practice. But quality communication strategy extends far beyond getting clients to sign your engagement letter. It becomes a tool for continuously re-recruiting the client to their own cause and ensuring true alignment around solving their legal issue.

I’m joined this week by legal communication strategist Strawberry Nevill, where we explore how ethical communication can drive and shape demand for your services. We discuss practical ways to use marketing principles not just to attract the right clients, but to create more peaceful, productive relationships throughout their entire matter. Plus, you'll discover how thoughtful communication reduces those Friday afternoon fire drills and creates the kind of client engagement that makes your practice more sustainable.

Get full show notes, transcript, and more information here: agileattorney.com/95

Take your law practice from overwhelmed to optimized with Greenline Legal

Follow along on LinkedIn: linkedin.com/in/johnegrant

Follow Strawberry on LinkedIn: linkedin.com/in/strawberry-nevill

Mentioned in this episode:

LIVE WORKSHOP: Better Client Relationships, Fewer Interruptions

This 90-minute interactive workshop will teach you proven strategies for creating more peaceful, productive client relationships... for the rest of your legal career! When? Friday, December 12 – Live via Zoom Only 12 Seats Available Reserve your spot here: https://the-agile-attorney.captivate.fm/ccw

Sign Up For the Dec 12 Workshop Here

Everyone’s talking about artificial intelligence, but before you invest in new tools and software, it’s worth looking at the alternative intelligence already inside your firm. Drawing on insights from W. Edwards Deming, this episode looks at why empowering your team’s creativity and problem-solving ability often drives greater improvement than AI ever could.

You’ll learn how to make work visible, build psychological safety, and turn everyday team members into continuous-improvement partners, so your law practice runs better, not just faster.

Get full show notes, transcript, and more information here: agileattorney.com/94

Take your law practice from overwhelmed to optimized with Greenline Legal

Follow along on LinkedIn: linkedin.com/in/johnegrant

Life can change in an instant. For attorney Laura Patton, that moment came when her college-age son landed in the emergency room, and she discovered that without proper legal documents, she couldn't even speak to his doctor about his condition. By combining her decades of estate planning experience with open-source document automation tools, Laura created a scalable, affordable solution that protects families while preserving the personal connection at the heart of her practice.

In this episode, Laura shares how thoughtful use of document automation can expand access to justice, improve efficiency, and strengthen client relationships. You'll learn how lawyers can identify opportunities to systematize repetitive work, build productized legal services, and design innovative, human-centered solutions for modern legal practice.

Get full show notes, transcript, and more information here: agileattorney.com/93

Take your law practice from overwhelmed to optimized with Greenline Legal

Follow along on LinkedIn: linkedin.com/in/johnegrant

Mentioned in this episode:

UPCOMING LIVE WORKSHOP: Better Client Relationships, Fewer Interruptions

This 90-minute interactive workshop will teach you proven strategies for creating more peaceful, productive client relationships... for the rest of your legal career! When? Friday, December 12 – Live via Zoom Only 12 Seats Available Reserve your spot here: https://the-agile-attorney.captivate.fm/ccw

Sign Up For the Dec 12 Workshop Here