The AI Takeover and Why Creative Matters More Than Ever
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The AI Takeover and Why Creative Matters More Than Ever
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If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market.
For Further Reading:
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
https://www.vidmob.com/blog
Listen on your favorite podcast app: https://pod.link/1715735755
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