Grab Dustin’s Premium Podcast Guesting Playbook for free at https://7figureleap.com/start

In this episode, Jason Croft sits down with Dustin Riechmann, founder of Seven Figure Leap, to explore how coaches, consultants, and agency owners can use podcast guesting to systematically grow their business. Dustin shares his unconventional journey from civil engineer to marketing consultant to co-founder of a seven-figure meat stick brand—all built on the power of podcast appearances.

Listeners will learn Dustin's proven five-step framework (the Five P's) for turning podcast interviews into revenue: Purpose, Plan, Pitch, Perform, and Profit. He reveals why most guests fail to monetize their appearances and how to fix that with strategic follow-up and relationship building. Jason and Dustin break down the guest-host dynamic from both perspectives, discussing how to craft pitches that actually get responses, what to do before and during interviews to maximize impact, and the often-overlooked strategies that happen after the episode goes live.

The conversation dives into practical tactics like leveraging guest lists for partnership opportunities, repurposing interview content across multiple platforms, and building a marketing flywheel that compounds over time. Dustin explains why doing this yourself (with the right systems) beats hiring PR agencies, and how introverts can thrive in this format. Both share insider insights on what makes a standout guest, how to stand out to podcast hosts, and why relationship capital matters more than download numbers.

Whether you're new to podcast guesting or you've done dozens of interviews without seeing real business results, this episode delivers actionable frameworks to turn conversations into clients.

Find all the show notes and links here: https://www.strategyactionshow.com/111

In this episode of Strategy & Action, host Jason Croft sits down with Lynette Xanders, founder of Wild Alchemy and former strategist at Stan Richards' legendary agency.

Lynette reveals how she evolved from account planner to culture transformation specialist, working with brands like Nike and Adidas, and agencies like Wieden+Kennedy.

Jason guides the conversation through Lynette's unique approach to solving the training gap that plagues most companies: what happens after the workshop ends?

Learn how creative briefs become activation tools, not just documents.

Discover why fragmentation is the #1 killer of brand consistency and team performance.

Understand how to diagnose whether you have a brand problem, culture problem, or something else entirely.

Lynette shares her "golden time" framework for building high-performing creative teams, the exact questions that reveal whether someone can think strategically, and why efficiency fuels creativity instead of killing it.

Plus, get the truth about why most corporate training fails and what to do instead.

If your team is disengaged, missing deadlines, or bleeding talent, this episode shows you the real problem and how to fix it.

Find all the show notes and links here: https://www.strategyactionshow.com/110

Sign up for your free account on ReferU2 here: https://www.referu2.com/s/user_36JW3cUF1fjhEKvfMTF8SK4DTev

---

If you're tired of grinding through networking events like some LinkedIn zombie…

Hoping you'll magically bump into your next client…

This episode is gonna be a wake-up call.

Jason sits down with Derek Morgan...

The dude who literally REVERSE ENGINEERED his own referral success…

Just so he could teach others how to do it.

Derek breaks down the difference between random networking…

And actual REFERRAL MARKETING.

Which is a system. A process. Something predictable.

Not just "I hope someone remembers me at the next Zoom happy hour."

Here's what you're gonna learn:

- How to identify your TOP 3-5 referral partner profiles (the people who already have relationships with YOUR ideal clients)

- The exact conversation framework to use with existing clients that gets THEM asking who you need introductions to (without you begging like a desperate salesperson)

- Why leading with VALUE to referral partners changes everything (and what that value actually looks like)

- The 5-phase referral marketing framework Derek uses to make partnerships predictable and scalable

- How Derek built a platform called ReferU2 that actually manages these relationships WITHOUT creating another CRM nightmare

Plus… Jason and Derek get into the MINDSET shift that separates people who get occasional referrals…

From the ones who build referral MACHINES.

If you're a coach, consultant, or service provider…

And you're sick of cold outreach and expensive ads…

This episode will show you a better way.

One that doesn't require you to be everywhere all the time.

Just strategic. Intentional. And actually kinda fun.

Tune in and stop networking like it's 2015.

Find all the show notes and links here: https://www.strategyactionshow.com/109