In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands.

Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word.

Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power.

• What a brand voice really is (and why it’s your business’s secret sauce)

• The difference between messaging strategy and copywriting

• How to write content that sounds like you AND attracts ideal clients

• Tips for finding your voice—even if you don’t feel like a “natural” writer

• Why oversaturation is a myth—and how to embrace what makes you unique

🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama
📸 Instagram: @thecopywritingmama
🌐 Website: www.thecopywritingmama.com

• how to develop a brand voice

• messaging strategy vs copywriting

• how to stand out in a saturated market

• authentic brand messaging

• copywriting tips for entrepreneurs

• finding your voice as a business owner

• content that converts

• mompreneur marketing strategy

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India.

With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral.

Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it’s time to hire an OBM—this episode is packed with practical tips and real-life inspiration.

• How Shruti quit her corporate job with no backup plan

• Her exact steps to landing clients on Upwork with zero experience

• What a Certified Online Business Manager (OBM) actually does

• How to scale a freelance business into consistent 5-figure months

• Tips to avoid burnout, set boundaries, and stay motivated

• The difference between hiring a VA vs. OBM for sustainable business growth

Shruti – Founder of Thriving Mondays

• Website: https://thrivingmondays.com

• Upwork Profile: View Here

• LinkedIn: linkedin.com/in/hello-shruti

"You don’t need to go viral to make money online—you just need the right skills and the courage to start." – Shruti

• how to start freelancing

• freelance business tips

• Upwork success strategy

• how to find clients on Upwork

• virtual assistant vs online business manager

• building a business from home

• quitting your job to freelance

• OBM for entrepreneurs

• online business systems and strategy

Don’t miss this episode! Subscribe to Social Media Decoded and leave a review to help more people discover inspiring stories like Shruti’s.

Available on Apple Podcasts, Spotify, Amazon Music, and everywhere you listen.

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence?

In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people.

This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out.

You’ll walk away with:
✔️ A breakdown of how I sold out my offer using content and voice notes
✔️ The 4 key things that made it successful (and how you can do it too)
✔️ How to shift from pitching to inviting in your sales conversations
✔️ What to focus on when you want to book clients without launching

Because you don’t need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease.

Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post.

Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move.

Let’s be friends on the ’gram! I’m always sharing behind-the-scenes, client wins, and marketing gems you won’t want to miss. Follow me @michellelthames.

This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let’s make your next offer the easiest sell yet.