WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR?

In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation.

Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has worked with some of the most recognizable brands in the world. Together, we break down what actually drives purchasing decisions and how to apply it in a way that feels authentic, ethical, and effective.

If your marketing feels flat, your messaging isn’t landing, or your customers aren’t sticking around… this episode will show you exactly what’s missing.

In this episode:

•What consumer psychology actually is (and why most founders misunderstand it)

• The difference between emotional connection vs manipulation in marketing

• How to influence buying behavior without feeling “gross”

• One of the most powerful (and underused) marketing tools

• The concept of emotional “resonance” and why it drives action

• How to uncover your customer’s real desires (not just surface level data)

• What brands that dominate their market do differently

• The biggest mistake founders make when messaging their product

• What’s actually going through a customer’s mind before they buy

• The 5 types of consumer risk (and how to overcome them)

• Why “good enough” products often win and how to break that pattern

• How consumer behavior has shifted in the last 5-10 years

• Why attention, patience, and loyalty are harder to earn than ever

• How AI is impacting consumer behavior (and decision making)

Connect with Dr. Chris Gray:

Website: thebuycologist.com

Instagram: @thebuycologist

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU FEEL STUCK AT YOUR CURRENT LEVEL, EVEN THOUGH YOU REALLY WANT MORE

What if the thing holding your business back isn’t your marketing, your offers, or your strategy… but you?

This episode is for the founder who feels like they’ve been operating at the same level for too long. You’re putting in effort, you know what to do, but something just isn’t clicking.

We’re flipping the script from strategy to self, and breaking down how your mindset, fears, and internal patterns might be the very thing keeping you from your next level.

If you’ve been chasing growth but feel stuck in the same range, this will give you the clarity (and the call-out) you need to finally move forward.

In this episode:

•Why being stuck isn’t always a strategy problem

• The hidden ways founders hold themselves back without realizing it

• What it actually means to “become the person” your next level requires

• How your brain interprets growth as risk (and how that impacts your actions)

• Why discomfort is actually a signal that you’re growing

• The difference between having the playbook vs becoming the player

• How fear, overthinking, and hesitation kill momentum

• How to shorten the gap between decision and action

• The role of personal growth in scaling your business

• How your past experiences and core fears shape your current ceiling

• How to identify what you’re avoiding (and why that’s the key)

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

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FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into a real life case study of what it actually looks like to build a brand from the ground up and scale it into a nine figure business.

I’m joined by Dr. Brent Ridge, co-founder of Beekman 1802. A brand that has sold over 60 million bars of soap and built its success on something most businesses overlook: community and kindness.

We break down what it really takes to grow through different stages of business. From early scrappy days to mass market scale and how to think about building a value driven brand in today’s attention economy.

This conversation is part strategy, part philosophy, and part masterclass on how to stand out in even the most saturated industries. If you’re building a product based business, this episode will completely shift how you think about growth, differentiation, and long term brand loyalty.

In this episode:

•What it actually looked like to scale Beekman 1802 into a nine figure brand

• How to build a brand rooted in community, not just transactions

• Why “kindness” became their most powerful marketing strategy

• How to stand out in a saturated market

• The importance of storytelling and brand positioning in early growth

• How to capture attention in today’s 3-second attention economy

• What founders should focus on at different revenue stages (from $500K → $50M+)

• The reality of scaling through retail, distribution, and DTC

• Why TikTok Shop and live selling are massive opportunities right now

• The biggest bottlenecks founders hit as they scale

• How to build emotional connection that drives repeat customers

• The small brand details that create massive impact over time

• How to build a community that markets your business for you

Connect with Brent and shop Beekman 1802:

Instagram: @beekman1802 @joshandbrentWebsite: beekman1802.com

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige