When Harley-Davidson was on the edge of collapse, Ken Schmidt helped lead one of the most iconic turnarounds in business history. As the former Director of Communications, Ken shares how Harley’s leaders stopped focusing on products and started focusing on people, rebuilding a culture of loyalty that made the brand legendary.

In this episode, Ken reveals how emotional connection, trust, and authenticity can outperform any marketing strategy. You’ll learn what it takes to reignite culture, rally a team, and turn customers into true believers.

If you lead people or shape culture, this conversation will change how you think about leadership, loyalty, and what it means to build a business that people love.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Charlie Garcia shares his incredible journey from military intelligence to advising six U.S. presidents, building billion-dollar businesses, and transforming broken education and philanthropic systems. We dive into his time at the White House, how he led statewide education reform, what it takes to scale impact through R360, and the leadership frameworks he's used every step of the way.

If you're a leader, entrepreneur, or someone committed to legacy-driven impact, this conversation is for you.

What We Talk About

• The power of principled leadership in high-stakes environments
• Lessons from working inside the White House
• Fixing failing education systems with business discipline
• Scaling nonprofit impact using entrepreneurial tools
• Building generational wealth and values in parallel
• Why R360 is rejecting billionaires
• How to write a eulogy that becomes your life blueprint

Connect with Charlie Garcia:

Website: https://charliepgarcia.com

R360: https://r360global.com

Substack: https://cpgarcia.substack.com

LinkedIn: https://www.linkedin.com/in/charliepgarcia

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Running a successful company is harder than turning one around, and most leaders get complacent long before they realize it. In this episode of Show Your Value, Lee Benson sits down with John Rossman, former Amazon executive and author of Big Bet Leadership, to unpack how great companies lose their edge and what it takes to stay on offense.

John helped launch the Amazon Marketplace and has led large-scale transformations at T-Mobile and beyond. He breaks down the playbook for building anti-fragile systems, creating a vitality index that keeps your company reinventing itself, and designing incentives that drive long-term value instead of short-term comfort.

If you’re a CEO, founder, or leader who wants to keep winning while others get complacent, this episode is for you.

Learn more: https://bigbetleadership.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Today I'm with Tom Willis, co-author of The Great Engagement and founder of Phoenix Perform. They explore what it really takes to build a high-performing culture and why so many leaders fail to do it.

Tom shares what separates teams that thrive from those that stay stuck. You’ll hear how personal integrity, leadership behaviors, and clear purpose can transform both individuals and entire organizations.

What we cover:

- Why culture change must start with the CEO

- How to create clarity and accountability across your team

- The difference between leadership, management, and coaching

- How fear drives behavior more than we admit

- Why most company values and purpose statements fall flat

If you want to build a team that actually creates value and lives its purpose, this conversation will give you the roadmap.

Learn more about Tom Willis and Phoenix Perform at https://www.phoenixperform.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

In this episode of the Show Your Value Podcast, host Lee Benson sits down with entrepreneur John St. Pierre, who built a 55 million dollar company… and lost it all.

John opens up about the painful lessons behind that collapse and the powerful mindset that helped him rebuild his success. He calls it patient ambition, the balance between drive and discipline that every founder needs to master.

Together, Lee and John unpack what really happens when you grow too fast, why most entrepreneurs overestimate short-term gains and underestimate long-term potential, and how to protect your company from losing control.

If you’re building a business, raising capital, or chasing growth, this conversation will change the way you think about success.

In This Episode:

- The real story behind losing a 55M company

- What “patient ambition” means and why it matters

- How to grow without overleveraging or burning out

- The seven principles that protect and scale a business

- The difference between ownership and control

- How to build lasting enterprise value

Timestamps:
00:00 John’s story: from 55M to zero
02:00 Ambition vs patience
06:00 What caused the collapse
10:00 Protecting your business and team
15:00 The 7 principles of the $100M Journey
20:00 How to grow responsibly
25:00 AI, leadership, and the future of entrepreneurship
30:00 Final takeaways

About the Guest:
John St. Pierre is the author of The $100M Journey, entrepreneur, and advocate for sustainable growth. Learn more at 100mjourney.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

If your business feels busy but not better, this is for you.
Lee Benson shares a practical, no-fluff system to get unstuck: build a healthy relationship with struggle, define value clearly, operate with live resistance on the front lines, and install a management operating system that scales (a true Value-Creation System).

You’ll learn

- Struggle, redefined: healthy vs. unhealthy vs. intentionally designed struggle and how to raise your tolerance to create more value.

- Organize & Develop: the two-word mantra to fix frustration fast and point effort at the bottleneck.

- Value-Creation Funnels: see where marketing/sales/ops are breaking and fix the right stage.

- Live Resistance: why front-line work beats armchair strategy (and how founders prove scalable traction).

- Letting go: clear rules for when to part ways with people or pivot initiatives.

- MOS that works: what a management operating system must track (one number per team, flow across the whole org).

- Fulfillment over Happiness: how leaders keep emotional energy high, for themselves, their teams, and their families.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What does real leadership look like in today’s workplace? Aviation executive and leadership expert Stephanie Chung shares her 40-year “overnight success” story and explains why leadership is not about DEI but about ROI.

In this episode you will discover:

- Why most employees only give 60 percent at work

- The crisis of character affecting today’s workforce

- How to lead across six different generations

- Why diversity of thought drives profit and growth

- The ALLY and EARN frameworks for simple, effective leadership

- How to turn teams into billion dollar growth machines

Stephanie’s journey from parking planes at Boston Logan Airport to becoming president and board member in private aviation proves the power of excellence, integrity, and showing up with your best every day.

If you want practical tools to lead teams that win, this conversation is for you.

Learn more about Stephanie: https://stephaniechung.com

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

On this episode of Show Your Value we sit down with Peter Cuneo, the legendary turnaround CEO who rescued Marvel Entertainment from bankruptcy and transformed it into a global powerhouse, eventually selling to Disney for $4 billion.

Peter shares the leadership lessons that guided him from serving as a Navy officer in Vietnam to running billion-dollar companies. He reveals:

- How Marvel’s “wagon wheel strategy” with 4,700 characters built unstoppable synergy

- Why not knowing anything about movies or comic books gave him an advantage as CEO

- The 28 Essentials of Superhero Leadership from his upcoming book

- How to build trust, culture, and resilience in high-pressure turnarounds

- Why emotional strength and knowing when to step aside are critical for leaders

Whether you’re an entrepreneur, executive, or future leader, this conversation is packed with practical advice on business turnarounds, leadership development, and creating long-term value.

Peter Cuneo is the former CEO of Marvel Entertainment, widely known as the “turnaround guy.” He has led multiple global companies through successful transformations and is the author of Superhero Leadership: 28 Essentials for Every Leader.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/