• Show Your Value with Lee Benson

  • De: Lee Benson
  • Podcast

Show Your Value with Lee Benson

De: Lee Benson
  • Resumen

  • Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

    Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

    Learn more about Execute to Win - https://etw.com/

    © 2025 Show Your Value with Lee Benson
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Episodios
  • This Leadership Skill Will Make or Break Your Company | Matt Ebert
    Apr 30 2025

    Trust either builds your business or breaks it, there’s no middle. In this episode, I sit down with Matt Ebert, founder of Crash Champions, who scaled from one collision shop with no capital to a $2 billion national powerhouse. We break down what it really takes to grow, why embracing struggle is non-negotiable, and how relentless focus on trust, culture, and leadership at the ground level reshaped an entire industry. If you’re serious about building something that lasts, this is a blueprint.

    You’ll learn:

    • Why every interaction builds or destroys trust
    • How to scale a business without losing your soul
    • The mindset shift that unlocks massive growth
    • What great private equity relationships really look like
    • How to build an unbeatable company culture at scale

    If you found value in this episode, leave a review and share it with someone who needs to hear it.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 h
  • How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur | Mark Drager
    Apr 23 2025

    What if the real problem isn’t lack of information, but the inability to use it? In this powerful episode of Show Your Value, Lee Benson sits down with brand strategist and entrepreneur Mark Drager to talk about the uncomfortable truths behind success, failure, and what it really takes to create long-term value in today’s noisy, AI-dominated world.

    Mark opens up about:

    - Writing off $27M and the wisdom that came from it

    - The trap of chasing complexity instead of clarity in business

    - Why being a generalist in a commoditized industry is a death sentence

    - How to build trust and influence when everything feels fake

    - His mission to help others crush the fear and self-doubt holding them back

    - The role of emotional energy in leadership and team culture

    - Raising resilient kids in a world that doesn’t let them struggle

    This episode is raw, real, and packed with insights for entrepreneurs, marketers, and leaders who actually care about making a difference, not just making a quick buck.

    Connect with Mark Drager:
    LinkedIn: https://www.linkedin.com/in/markdrager

    Podcast: How to Sell More

    Agency: https://www.salesloopbrand.com

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 h
  • Why Your $4 Coffee Is Built on a Lie (with Paul Rice, Founder of Fair Trade USA)
    Apr 16 2025

    That $4 latte you grab on the way to work? It’s built on a lie.

    In this episode of the Show Your Value podcast, I sit down with Paul Rice, founder of Fair Trade USA, to uncover the brutal truth behind global supply chains, the myth of trickle-down economics, and why most of what you buy doesn’t benefit the people who need it most.

    Paul has spent over 40 years working directly with farmers in 70+ countries. He’s seen firsthand how the system is set up to exploit labor and strip value from the people who actually grow, build, and harvest the things we take for granted. We talk about what fair trade really means, why most “ethical” labels are meaningless without third-party certification, and how real transparency can build stronger businesses that grow faster and last longer.

    This conversation changed the way I see the world. If you care about building something valuable that doesn’t come at someone else’s expense, don’t skip this one.

    In this episode:

    - Why trickle-down economics doesn’t work in global trade

    - How fair trade creates lasting impact without relying on aid

    - The business case for paying farmers more and sourcing ethically

    - Why major brands like Walmart, Patagonia, and Whole Foods are investing in fair trade

    - How to spot greenwashing and choose products that actually make a difference

    - What every entrepreneur needs to understand about supply chain transparency and trust

    Resources:

    Paul’s book: Every Purchase Matters

    Learn more: https://www.fairtradecertified.org

    If this episode made you think differently, do me a favor, please subscribe, leave a review, and share it with someone who needs to hear it.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 h y 1 m
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