In 1979, a 19-year-old Noel Massie was walking out the door of his first job at UPS. Frustrated, falling behind in college, ready to quit. Then a 22-year-old supervisor stopped him, bought him a Coke, and made one simple promise.
That moment changed everything.

Noel went on to spend 40 years at UPS, rising to Vice President of US Delivery Operations, overseeing 200,000 employees led by 12,000 supervisors. And when he retired in 2019, his exit alone triggered seven promotions.

Now he's written the book he wishes every new leader had on day one.
In this episode of Show Your Value, Noel breaks down the leadership fundamentals that most people are never taught:

- Why there are no casual moments in leadership, and why that's actually a good thing.
- The real definition of leadership and why the moment you raise your voice you've already lost.
- Why 21 million middle managers were promoted without the tools to succeed.
- How to create ownership in people without coercion, threats, or pressure.
- The power of role-playing real leadership scenarios before they happen to you.

If you just got promoted, manage a team, or lead people at any level, this episode will change how you show up tomorrow.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

What separates entrepreneurs who build lasting companies from those who fail?

In this episode of Show Your Value, Lee Benson sits down with Neri Karra Sillaman, immigrant entrepreneur, academic researcher, and author of Pioneers, to unpack the mindset behind long term business success.

Born into the Turkish minority in communist Bulgaria, Neri’s family fled the country when she was 11 years old. She lived in a refugee camp before eventually building a global luxury manufacturing company that produces for brands like Prada. Her story is powerful. The lessons are practical.

This conversation goes far beyond inspiration.

You will learn:

• Why immigrant entrepreneurs start businesses at significantly higher rates
• How to reframe failure as information instead of defeat
• Why raising money too early can weaken a company
• What “fry in your own oil” means for founders
• The difference between chasing profit and building legacy
• How social capital can outweigh financial capital
• Why long term impact creates sustainable growth

If you are a founder, CEO, or aspiring entrepreneur, this episode challenges conventional startup thinking and offers a blueprint for building a company that lasts decades instead of funding cycles.

Learn more about Neri’s book Pioneers
Connect with Neri at neryspeaks.com

Subscribe for more conversations on leadership, entrepreneurship, and building lasting value.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world.

What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation.

In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success.

If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/