In this episode of On Stage, we bring you a joint conversation with Dee and Jimmy Haslam of Haslam Sports, one of the most influential ownership groups in American sports. Recorded on October 2, 2025, at Leaders Week London, this discussion offers an inside look at how the Haslams approach ownership, leadership, and long-term community impact across their portfolio: the Cleveland Browns, Columbus Crew, and Milwaukee Bucks. In a thoughtful and candid conversation with BBC Sport presenter Sarah Mulkerrins, the Haslams explore:

• A Unified Sports Vision: How ownership across the NFL, MLS, and NBA fits into a broader mission driven by community, culture, and competitive success.
• Leadership Philosophy: Their approach to hiring great people, supporting strong leaders, and maintaining organizational alignment during both highs and lows.
• Community Responsibility: Why civic pride and long-term social investment are fundamental to their sports ventures.
• Infrastructure & Legacy: How stadium development, fan experience, and city partnerships shape the future of their franchises.
• Owning in a New Era: What modern ownership requires, from patience to adaptability to purpose-driven strategy.

This is an insightful and grounded look at how two leaders think about sports not simply as businesses, but as platforms for generational impact.

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In this episode of On Stage, Richard Masters, Chief Executive of the Premier League, joins Karthi Gnagnasegaram, Presenter and Host, for an in-depth conversation on the evolving strategy behind the world’s most-watched sports league.

Recorded on October 2, 2025, at Leaders Week London, this discussion explores how Masters and his team are steering the league through a period of transformation—balancing commercial success with the long-term integrity of the game.

Key discussion points include:

• Global Growth: How the Premier League continues to strengthen its international influence and deepen fan engagement around the world.
• Financial Sustainability & Competitive Balance: Insights into new regulatory approaches, investment models, and how the league maintains parity while attracting global talent.
• Media Rights & Innovation: How evolving technology and viewing habits are reshaping the league’s broadcast and digital strategy.
• Governance & Independence: Masters’ view on maintaining stability and credibility amid increasing scrutiny and proposed regulatory changes.
• The Future of Football: His reflections on the league’s broader responsibility to the sport, from grassroots development to global representation.

This conversation offers a rare look behind the business of football—from one of the game’s most influential executives—providing valuable lessons for anyone navigating growth, regulation, and innovation in global sport.

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In this episode of On Stage, NFL Commissioner Roger Goodell joins Neil Reynolds, presenter of the NFL on Sky Sports, for an in-depth conversation about the league’s global ambitions and evolving strategy. Recorded on October 2, 2025, at Leaders Week London—hosted by SBJ’s sister company Leaders in Sport at Allianz Stadium—Goodell shares his perspective on expanding the NFL’s international footprint, fostering fan engagement, and the evolving business of football.

Key discussion points include:

• Global Growth Strategy: How the NFL is deepening its roots in Europe through international games, partnerships, and local fandom.
• Media & Technology: The league’s evolving broadcast and digital strategy to reach the next generation of fans worldwide.
• Player Health & Safety: Continued efforts to innovate equipment, protocols, and education to protect players at every level.
• Leadership & Legacy: Goodell’s reflections on leading through change and building an enduring, global brand for the future.

It’s a candid, forward-looking conversation with one of the most influential executives in world sport—offering lessons in leadership, growth, and global vision.

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