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Responsible Management - University of Bradford School of Management

Responsible Management - University of Bradford School of Management

De: Responsible Management - University of Bradford School of Management
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Responsible Management is a podcast from the University of Bradford’s award-winning School of Management. It is hosted by David Spicer, Professor of Small Business Development and Organisational studies and Director of Business and Community Engagement in the school.

In this podcast we bring together our academic experts and leaders from industry to debate and discuss issues concerning ethics, sustainability and responsibility in organisations today.

This is part of the offer provided for SMEs as part of the school’s Knowledge Transfer Network. For more information please contact bace@bradford.ac.uk







University of Bradford School of Management Economía Gestión Gestión y Liderazgo
Episodios
  • 27: Episode 26 - Responsible Marketing Strategies

    27: Episode 26 - Responsible Marketing Strategies
    Oct 27 2025
    In this episode of the Responsible Management podcast Prof. David Spicer is joined by Dr Rachel Shrimpton, MBA Director, and Tim Gambrill, Founder of Mighty Atoms.

    The conversation explores the importance of companies, regardless of their size or sector, understanding the what and why of their marketing efforts. Tim and Rachel bring their expertise together to explain why companies need to bring focus to understanding what they are aiming to achieve through their marketing strategies, allowing them to generate impactful campaigns.

    The conversation also explores the tools and resources available to support a company in understanding their marketing efforts as well as real-life examples of how companies and individuals have recognised their potential and successfully implemented new strategies to support growth and generate impact.

    Tim Gambrill is the founder and Chief Marketing Officer at Mighty Atoms, an innovative marketing support agency. Tim has considerable experience in blue-chip businesses such as Sara Lee, Pepsi, Starbucks, Pizza Express, and Virgin Money and is highly experience in delivering sales and marketing programmes for high-potential businesses irrespective of size or sector.

    Dr Rachel Shrimpton is an Assistant Professor in Marketing and the Director of the MBA programmes here at Bradford. Before joining the University, Rachel spent nearly a decade working as a marketing consultant for leading digital agencies in the UK and Canada. Her research and teaching interests centre on digital marketing, consumer behaviour, and the role of conversational artificial intelligence in shaping user relationships and experiences.


    Guests: Dr Rachel Shrimpton & Tim Gambrill
    Organisation: University of Bradford & Mighty Atoms
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    32 m
  • 26: Episode 25 - Business Challenges into 2026

    26: Episode 25 - Business Challenges into 2026
    Aug 26 2025
    In our latest episode of the Responsible Management podcast Prof. David Spicer hosts Prof. Yvonne Moogan, the Director for the University of Bradford, School of Management.

    The conversation introduces our new Director as she has the opportunity to explore what responsible management means to her and the challenges and opportunities for modern business. Focus explores key themes of modern business such as AI and Sustainability whilst also bringing a wider view onto staying ahead of the curve.

    During the episode Yvonne also discusses her vision for the School of Management and the importance of holding responsible management at the core of our offering. The conversation ties together how as a University we can do the best for both our students and wider communities, including our business networks, by continuously adapting and learning.

    Professor Yvonne Moogan is the new Director of the School of Management here at the University. She joined six months ago having previously led Hull Business School and before this led online education and apprenticeships at Leeds University Business School and the MBA at the University of Salford. She’s a highly engaged academic with over 30 years’ experience of HE leadership as well as a background and research interest in marketing and leadership.

    Guests: Prof. Yvonne Moogan
    Organisation: University of Bradford
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    26 m
  • 25: Episode 24 - The Impact and Value of AI

    25: Episode 24 - The Impact and Value of AI
    Jun 23 2025
    In this months episode Prof. David Spicer is joined by Prof. Tillal Eldabi and Rebecca Fitzgerald as they explore the wider impact and value of Artificial Intelligence.

    The conversation spans over a range of topics and focuses on the benefits and opportunities that AI can present. Whether you are an SME or large organisation there is place for AI.

    Tillal is Head of our Business Analytics, Circular Economy and Entrepreneurship Department at the School of Management. His research focuses on simulation modelling with primary focus on solving healthcare problems including the development of tailormade modelling packages to support health economists and clinicians to decide the best treatment programmes.

    Rebecca is Director of Data & AI at Bradford-based Yorkshire Building Society and Vice President for Bradford's Chamber of Commerce. She has worked at YBS for more than 20 years and throughout her career investing in people and culture has been at the heart of what she has done.

    Guests: Prof. Tillal Eldabi and Rebecca Fitzgerald
    Organisation: University of Bradford and Yorkshire Building Society
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    37 m
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