The Art of High Conversions (Free Video Training) - sign up here

Most entrepreneurs assume launching an online course requires massive complexity — live webinars, big teams, giant funnels, and months of preparation.

But after spending the last decade behind the scenes of over 100 online course launches across multiple industries, I’ve found that complexity often creates burnout more than results.

In this episode of the Regenerative Business Podcast, I break down the real story behind two launches:

• a $300,000 launch that required months of work, a large sales team, and total burnout
• a $40,000 “lazy launch” that took just a few emails, a few Instagram posts, and about 15 minutes per day

You’ll learn why many entrepreneurs overcomplicate their launch strategy, how relationship-based marketing sells online courses faster than complicated funnels, and how to design launches that are both profitable and sustainable.

If you want to sell online courses without burning out, this episode will completely change how you think about launching.

• Why complicated online course launches often generate less profit than expected
• The simple definition of a launch most entrepreneurs misunderstand
• How trust and relationships drive sales during a launch
• The hidden costs of big launches (teams, burnout, recovery time)
• Why “lazy launches” can outperform complex marketing funnels
• The one ingredient that makes simple launches convert

The Art of High Conversions (Free Video Training)
Learn the strategy and energetics behind launches that convert at unusually high rates.

Sign up for the full training and resources here:
https://learn.thedirtyalchemy.com/results

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

➤ Launch Alchemy (Course): https://learn.thedirtyalchemy.com/launch-alchemy

If your online course launch flopped, it didn’t fail randomly.

Launches fail in predictable, fixable ways — and most of the mistakes start 30 to 90 days before you open cart.

In this episode, I break down the 7 most common reasons online course launches underperform, including:

1. Low visibility before launch
2. Ghosting your audience between launches
3. Expecting people to buy cold
4. Vague or commodity messaging
5. No urgency or reason to buy now
6. Offer misaligned with your audience size
7. Nervous system collapse during launch

If you’re a course creator, coach, or online entrepreneur who wants stronger launch results, this episode will help you fix the root problems — not just tweak your sales page.

Launch strategy is only half the equation. The other half is consistency, alignment, and energy.

Stop blaming the market. Start designing better launches.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe

If you’re an ADHD entrepreneur trying to grow an online business, most productivity advice won’t work for you.

In this episode, I share how I built a multi-seven-figure online business with ADHD — without forcing myself into neurotypical productivity systems.

We cover:

• ADHD and executive dysfunction in business
• Why energy management beats productivity hacks
• Hyperfocus and how to direct it strategically
• Delegation and externalizing executive function
• Automation and systems for neurodivergent entrepreneurs
• Time blindness and time tracking
• Avoiding burnout and understimulation

If you have ADHD (or suspect you might), this episode will help you design a business that works with your brain instead of against it.

Want strategy that respects your nervous system—and business growth that feels like a spell, not a sprint?

Join the Regenerative Business Ecosystem: my entire library of courses, live monthly calls, personalized onboarding, and a whole community of magical misfits building world-changing businesses—without selling their souls to the algorithm.

🎟️ Grab your spot now at https://learn.thedirtyalchemy.com/rbe