Real Business Connections Podcast Por Ben Albert arte de portada

Real Business Connections

Real Business Connections

De: Ben Albert
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REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!!


Yes, we’re a marketing podcast.


We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more.


We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment.


Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.


His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener.


Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success.


We tackle important topics such as:


• Why networking matters in business

• Proven ways to increase revenue

• Building real connections in business

• Content marketing for maximum visibility

• Using LinkedIn for social selling success

• Self-development goals for entrepreneurs

• How human behavior shapes success

• Mastering the art of persuasion

• Tips to crush your business goals

• Confidence in public speaking

• How to ask the right questions

• Creating an unforgettable brand

• Storytelling that builds belonging

• Habits for resilience in business

• What is real success?


Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time!



Show Key:

LST= LEARN SPEAK TEACH

ROC: ROCHESTER(NY) BUSINESS CONNECTIONS

FMF: FIFTEEN MINUTE FRIDAY

HIT: REAL HITS

Bite: BEN'S BITES

GG: Real Talk w/ GrowGetters

AB²C Lunch Break Live - LinkedIn Panel Live Stream

Copyright Real Business Connections Desarrollo Personal Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Éxito Personal
Episodios
  • Make Marketing Suck Less w/ Dr. Michelle Mazur (LST #127)

    Make Marketing Suck Less w/ Dr. Michelle Mazur (LST #127)
    Aug 11 2025
    Learn Speak Teach Episode #127 with Dr. Michelle Mazur.Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQDoes marketing suck?For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. Timestamp:[00:00] Introduction[01:50] The Overlooked Experts[08:19] Finding Your Specialty[12:26] Who Are Your Ideal Clients[14:47] Marketing vs. Messaging[16:17] Understanding the Three Word Rebellion Message[17:47] How to Create Your Marketing Rebellion Message[21:14] Polls[23:33] Making Marketing Suck Less[27:42] Sustainable Marketing[30:37] How-to Content[34:07] Defining Your Offer[35:54] How People Work with Michelle[38:05] Michelle’s Podcasts[39:26] The Evil Geniuses[46:03] The Pursuit of More[48:18] Manipulative Marketing[52:22] Connect with MichelleThe Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ Key Takeaways: • Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]People Mentioned and Other Resources:1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351 2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ Keep In Touch with Dr. Michelle Mazur:Website: https://drmichellemazur.lpages.co/mle/ LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Instagram: https://www.instagram.com/drmichellemazur/ —Follow Balbert…Facebook: www.facebook.com/realbusinessconnectionsInstagram: www.instagram.com/realbenalbert/LinkedIn: https://www.linkedin.com/in/realbenalbert/Website: https://www.realbusinessconnections.com/ –LST is made possible by www://balbertmarketing.com/
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    57 m
  • Global Leadership Summit 2025 - Rap Freestyle (BONUS)

    Global Leadership Summit 2025 - Rap Freestyle (BONUS)
    Aug 10 2025

    Freestyle Rap Track Inspired By my top takeaways from The Global Leadership Summit 2025

    http://rochesterwins.com/


    Freestyle Rap written using my custom Rap Lyric Songwriter GPT: https://chatgpt.com/g/g-68117a0e4f648191b790ed5006b62ac9-rap-lyric-songwriter


    + https://suno.com/


    I HOPE TO SEE YOU IN 2026 AND BEYOND!


    -----

    Follow Balbert…


    Facebook www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: www.linkedin.com/in/realbenalbert

    Website: https://www.realbusinessconnections.com/

    –

    Real Business Connections is made possible by www://balbertmarketing.com/



    Lyrics:


    Intro

    Global Leadership Summit 2025, tuned in, mind sharper

    I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders

    Name’s Ben Albert, but this is bigger than me altogether

    Everyone wins when the leader gets better


    Verse

    “Consistency plus faithfulness multiplied by time equals lasting impact”

    Keystone habits close the gap from intention to act

    Hit 212, steady heat, inputs track the stats

    Pick three, finish daily, let boring stack


    Verse

    Comparison breeds self doubt, don’t quit mid storm

    Finish, then decide, stay steady, reform

    Be an advantage to others, that’s leadership’s form

    Small faithful choices shape lives long term


    Verse

    Vision drift is real, re-anchor your mark

    Less shooting stars, be a lighthouse in the dark

    Name fear, reject the scroll that pulls you apart

    Reignite the why, let compassion start


    Verse

    “In today’s world, reading carefully is the new listening”

    “Writing clearly is the new empathy,” crisp and glistening

    Value visibly, get all voices in early positioning

    Choose the right channel, clarity over busying


    Verse

    It’s not charity, it’s strategy, performance on high

    EARN it: establish safety, align, rally truth, now act, that’s why

    People don’t follow to-do lists, they follow a vision that flies

    Diverse teams capture markets, more profit, more wise


    Verse

    Process over outcome, control what you can

    Self-discipline over feelings, that’s how you stand

    “Never waste a failing,” learn, improve the plan

    Be a champion daily, pride in the work of your hands


    Verse

    Everything rises and falls on leadership, check your pace

    Compass, clock, companions, legacy in place

    Be salt and light, take the high road with grace

    Leave more in people than for people, that’s the case


    Verse

    Dream, plan, do, review, give permission to move

    Paper shrinks fear, write steps you’ll prove

    Hills pay the bills, hard things make you improve

    Hope takes work, keep your family in the groove


    Verse

    Resilience has limits, ceiling hits, that’s true

    Kill grit gaslighting, “this season needs a new strategy” for you

    Meet core needs: confidence, choice, connection too

    “In the times that break us, we can uniquely remake us,” break through


    Outro

    Global Leadership Summit 2025, I tuned in with purpose and peers

    I watched from Roberts Wesleyan University in Rochester New York, surrounded by leaders

    Everyone wins when the leader gets better, make that the lever

    Pick one habit, align your team, and bring the heat no one sees but everyone feels forever
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    5 m
  • College Costs EXPOSED: Beat FAFSA, Save Thousands w/ Kelly O’Connor (LST #126)

    College Costs EXPOSED: Beat FAFSA, Save Thousands w/ Kelly O’Connor (LST #126)
    Aug 4 2025

    Learn Speak Teach Episode #126 with Kelly O’Connor.


    Is college money a scam?


    In this episode, Ben Albert and Kelly O’Connor seek to elaborate the complexities of college pricing and financial aid. Kelly explains that college costs are not a scam but rather a business influenced by government policies and the FAFSA system, which inflates tuition through guaranteed loans.


    They discuss strategies to reduce college expenses, emphasizing the importance of ignoring sticker prices, targeting schools where the student is above average, and appealing financial aid offers. Kelly shares real-life examples and highlights his College Money Academy, which helps families navigate the financial aid process.


    Listen to learn more.


    Timestamp:

    [00:00] Introduction

    [07:40] Financial Planning for College Parents

    [09:16] Affordable college access explained

    [14:37] Choosing colleges: target affordability

    [18:13] Becoming a desirable student

    [22:59] Student aid index explained

    [27:01] Financial aid disparity highlighted

    [29:14] University tuition and aid dilemma

    [33:25] College admission strategy game

    [39:12] College money academy success story

    [43:28] College cost reduction strategies

    [46:44] Education savings breakthrough

    [48:29] Prioritize involvement over grades


    Key Takeaways:

    • Once we understand the internal workings, it becomes a different ballgame in terms of how we can leverage a school for more money, and when we do, the results are drastic. ~ Kelly O’Connor [06:59]

    • "If you think just your grades and just your test scores are all you need, good luck." ~ Kelly O’Connor [21:09]

    • Expected Family Contribution is confusing, but the Student Aid Index isn’t. ~ Kelly O’Connor [23:45]

    • Take high school seriously. Do as well as you can. I mean, grades are important, but they aren’t the number one thing. It’s the quality of the kid. ~ Kelly O’Connor [48:30]

    • "If they say, 'We want two letters of recommendation,' do not send one and do not send four. More is not better." ~ Kelly O’Connor [50:02]


    People Mentioned and Other Resources:

    1. My Financial Caffeine Webinar: https://wealth.financialcaffeine.com/webinar-register

    Keep In Touch with Kelly O’Connor:

    Website: https://collegemoneyacademy.com/


    —

    Follow Balbert…

    Facebook: www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    LST is made possible by www://balbertmarketing.com/
    Más Menos
    54 m
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