In this raw and honest episode, I'm sharing why I've been quieter than usual lately and what's really been happening behind the scenes.

I've been going through a profound identity evolution over the past year - one that felt too big, too spiritual, too mystical to share while I was in the middle of it. If you've ever felt caught between who you're becoming and what you think you "should" be doing in your business, this episode is for you.

• Why I chose silence over diluting my experience during this profound transformation
• The internal battle between strategy and soul-led work (and why it felt like a wrestling match)
• How trying to diminish your truth creates friction that stops you from moving forward
• Why that friction isn't a problem to solve - it's information your system is giving you
• What happens when you choose to honor the evolution of who you're becoming
• The unexpected doors that open when you trust yourself more than you trust what others expect

Journaling Prompts:

Where in your life and business are you showing up as a diminished version of yourself?
Where are you diluting your truth?
What friction are you experiencing that might actually be information about what you've outgrown?

Work With Gill
Ready to explore what's next for you? Book a Next Best Move call to get clarity on what you need to be focusing on.
https://www.gillmoakes.com/next-best-move

Connect with Gill:

Instagram: @gillmoakes
Substack: It's A People Thing: https://gillmoakes.substack.com/
Website: https://www.gillmoakes.com/

About the Podcast:
ReWild Your Business is the podcast for women doing the work their soul intended. It's about cutting away what doesn't belong to allow what does to thrive, finding simplicity in your work, and bringing the whole of who you are to the table.

If you've ever felt like you're drowning in systems, strategies, and 47-step funnels while the actual work you love takes a backseat, this one's for you...

The online business world has sold us a version of entrepreneurship that's unnecessarily complicated. The complex funnels, intricate launch sequences, social media strategies that require a degree in digital marketing, business models you can't explain without a flow chart. None of this is an accident.

The complexity isn't a bug in the system. It's an entire business model. Someone sells you a complicated system, it doesn't work (or it kind of works but feels exhausting), so you think you're doing it wrong. You must need the advanced training, the next level, the missing piece. And they've got you for another course, another certification, another mastermind.

Building a coaching business comes down to one sentence: Be visible where your people are, talk about what you do in a way that makes sense, have conversations with potential clients, make offers, deliver excellent work, and ask for testimonials and referrals.
That's it. Everything else is optimization for a business that's already working.

The Essentials

• Clarity on who you serve and the transformation you create
• A simple way to reach those people (ideally your own platform)
• Consistent visibility and content that adds value
• Actual conversations with potential clients (we're in a trust desert thanks to AI)
• A clear offer that solves a real problem, priced appropriately for the value you create
• Brilliant delivery so you can ask for referrals and testimonials

Everything outside of these six things is optional.

This connects to identity work. Complexity sells because most people are operating from an identity that doesn't trust the simple path. If you fundamentally don't believe you're the kind of person who can build a successful business through straightforward means, through your actual talent, real relationships, and genuine value, then complexity feels necessary. It becomes armour, proof that you're a serious business person.

But the minute you step into the identity of someone who creates value, builds relationships, and makes offers from genuine authority, that complexity starts feeling like a chain around your neck.

Everyone who's built a successful coaching business did it through relationships first and systems later. Not the other way around.

Your Rewilding Move This Week:

Look at your business. All of it. The tools, systems, strategies, platforms, frameworks, social media channels. Ask yourself: what here is actually serving me versus what am I serving?
If you're spending more time managing your business infrastructure than actually building relationships, having conversations, making offers, and creating value, you've probably been sold complexity and now you're hiding behind it.

The antidote isn't another solution. It's subtraction.

Ready to Strip Back the Complexity?
If you're ready to build your business from a place of genuine authority and do the identity work around becoming the coach who trusts that it can be this simple, apply for a Next Best Move call with me. It's an hour of one-to-one time where we'll figure out what you actually need and what the simple version of your business could look like.
Apply Now: https://www.gillmoakes.com/next-best-move

There's panic in the coaching industry. Will AI replace us? Are we all about to become obsolete?

Here's the reframe: AI hasn't made coaching obsolete. It's made it absolutely essential.

The Truth About AI
AI is extraordinary. You can get a complete business strategy in 30 seconds, a marketing plan, step-by-step frameworks for anything. Information that used to take years to access is now free and infinite.
But people aren't flying... they're drowning in information, strategies, and plans they're not executing.

It's No Longer an Information Gap, It's a Transformation Gap
People don't hire coaches because they don't know what to do. They hire coaches because they're struggling to become the person who actually does it.

AI can give you the blueprint. But it cannot hold space for the messy stuff in the middle, that deeply human process of becoming someone different.

AI can't sit with you in discomfort, mirror back your stories, or call out your excuses with loving directness. It doesn't witness your transformation in the same way.

You Don't Change Because You Got Better Information
You change because another human believed in your potential before you did. Because someone created space where it was safe to let go of who you've been. Because someone asked that one question that cracked you open.

That's coaching. No algorithm will ever replicate the power of human witness and intuition.

AI Has Made Information Free - Transformation Is Everything
Mediocre coaching, repackaged information and generic cheerleading, is absolutely replaceable by AI.
Deep transformational coaching that sees the person behind the pattern? More valuable than ever.
The world doesn't need more information. We need brilliant coaches who can guide people through the transformation they need to use the information.

AI isn't coming for your coaching business. It's raising the bar for what coaching needs to be.

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Apply for a FREE 60-minute strategic session with me where we'll cut through the noise and identify the single most important action for your coaching business right now. This isn't about more information - it's about the right action at the right time: https://www.gillmoakes.com/next-best-move