A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

• We need to make it easy for stores to purchase from us

• We need to have clear pricing and terms & conditions

• We need to clearly communicate and add value at each touchpoint

• We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/343

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest.

Alyson O'Connor is a classically trained visual artist specializing in nature-inspired illustrations, stationery, and gifts. She runs Rust Belt Love with her husband Nick in Buffalo, New York. Alyson draws and designs, and Nick prints, often on their 100-year-old letterpresses. After closing their retail stationery during the pandemic, they launched their wholesale line of heart center greeting cards and gifts in 2021. Alyson made an even tougher decision to close the wedding arm of her business, which we'll talk about today. Rust Belt Love’s products can now be found in over 1,000 stores worldwide.

Alyson is a Paper Camp alum and a member of my Advisory Board mastermind. She's an active member of the Greeting Card Association of America,and she's the committee chair of the industry's Louie Awards.

Today, we're talking about how Alyson pivoted away from a 14-year career making custom wedding invitations, and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market. Alyson candidly discusses the transformation of her business model in response to the challenges that the pandemic brought on, including how and why she embraced a wholesale approach. This strategic shift wasn't just about business survival, though. It was also driven by a desire to regain control over her work-life balance, especially given the demands of family life.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

• We need to make it easy for stores to purchase from us

• We need to have clear pricing and terms & conditions

• We need to clearly communicate and add value at each touchpoint

• We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.

Get Access to the Unlock Buyer Secrets Interview Series

You can view full show notes and more at http://prooftoproduct.com/342

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey

• The data will help you make stronger decisions in your business.
• It will help you better understand the industry and your competition.
  It will help you identify growth opportunities.
• The results will benefit us all.

BUT... in order to make this report truly successful, we need you to do the following:

1. Fill out the State of Product Industry survey at prooftoproduct.com/2024survey
2. Share the survey link with your product peers.

In exchange for your participation, we’ll share the report with you when it is ready. All physical product-based business owners are invited to apply. No brand is too big or too small.

We want to hear from people making a wide range of products and in various stages of business.

Thanks in advance for your participation and for sharing this opportunity with your product peers!