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In this special episode of Project Peak Performance, Pack members Dave and Ian sit down with fellow Pack member Rob as he recounts his recent transformative experience at the Wim Hof Method Center in Stroe, Netherlands. Rob takes listeners on a captivating journey through the serene forest setting of the centre, equipped with state-of-the-art facilities designed to optimise one's practice, including breathing, yoga spaces and a sauna.

Listeners will gain insight into the mindset of the legendary Wim Hof himself, as Rob reflects on the passion and dedication by Wim and his team. Rob delves into the range of emotions and thoughts he experienced during his two-day immersion, from excitement and anticipation to moments of doubt and fear, all underscored by a profound sense of empowerment.

Tune in as Rob describes the invigorating experience of doing Wim Hof breathing techniques under Wim's guidance and the intensity of 5 and 10-minute ice cold plunges in a foot of ice, pushing the boundaries of physical and mental resilience, including a spiritual moment during a guided breathwork session going into a higher state of consciousness.

Join Dave, Ian, and Rob on this episode as they explore the transformative power of the Wim Hof Method and its profound impact on achieving peak performance in mind, body, and spirit.

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Welcome to another insightful episode of Project Peak Performance! Today, Ian and Dave explore the intricate world of business culture and freedom, focusing on core values, mission, and purpose-led businesses. Our previous episode with Mark Burgess from Iceberg offered a unique perspective on how internal culture can empower employees, creating an environment where they feel almost self-employed but enjoy the added benefits of job security and flexible vacation policies. Listen in as we discuss the hybrid model that combines the best of self-employment and traditional employment, leading to a motivated and satisfied workforce.

Our discussion continues emphasising the importance of building trust through consistent standards, from the interview process to daily operations. We highlight how these standards foster empowerment, creativity, and innovation, ultimately creating self-sufficient, high-performance teams. Additionally, we reflect on the challenges of restructuring a company and transitioning from low-cost service models to a more value-driven approach. We share insights on understanding market perception and redefining business offerings for sustainable success, making this a must-listen for anyone looking to transform their business culture.

Finally, we touch on the practicalities of implementing change in established businesses and the personal toll it can take. From managing multiple branches and shifting from personal to team commissions to fostering a cohesive team culture, our conversation is packed with real-world examples and advice. We also delve into the role of cultural values in the real estate industry, focusing on innovative practices at companies like Avocado. Tune in to discover how structuring a business around roles rather than individuals can lead to efficiency and profitability, drawing parallels with successful sports teams. Whether you're an entrepreneur, manager, or team leader, this episode offers valuable insights to enhance your business strategy and team dynamics.




(00:00) Creating Culture and Freedom in Business
(08:17) Building Trust Through Standards and Empowerment
(15:30) Implementing Change in Established Businesses
(18:59) Cultural Transformation in Company Branches
(27:30) Cultural Values in Property Industry
(33:21) Agency Partnership and Business Strategies
(42:59) Maximising Team Structure for Business Success




Business Culture, Empowerment, Autonomy, Job Security, Flexible Policies, High-Performance Teams, Trust, Standards, Restructuring, Innovation, Communication, Leadership, Recruitment, Team-Building, Traditional Estate Agency, Personal Commission, Team Commission, Cohesive Team Culture, Real Estate Industry, Core Values, Purpose, Mission, Customer Experience, Operational Strategies, Property Brokerage, Numerical Targets, Brand Guidelines, Profitability, Metrics, Team Structure, Roles, Responsibilities, Sports Teams, Talent Attraction

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In this engaging episode, Dave and James sit down with Mark Burgess, a leader in the technology space in estate agency to discuss his impressive journey and innovative approach to business and leadership. We dive into his strategies for creating peak-performing, globally unified teams and the critical role of core values in shaping company culture. Mark shares invaluable insights on maintaining cohesive teams amidst the challenges posed by advancing AI and other industry shifts, offering must-listen advice for business leaders and managers.

Mark emphasises the transformative impact of core values, not just as decorative statements but as vital components of daily operations and employee assessments. We discuss how these values are practically applied through quarterly appraisals, ensuring each team member contributes positively or is given a chance to improve. The conversation also touches on the Entrepreneurial Operating System (EOS) and its influence on business practices, featuring insights from Julia, the first EOS implementer in the UK.

The episode explores the shift towards new age leadership, focusing on outcomes rather than output. Mark highlights the importance of trusting employees to manage their time and balance work with self-development, illustrated through practices like unlimited holidays. He shares his own experiences as a young estate agent, shedding light on the potential clash between traditional expectations and the desire for personal freedom in work habits. The discussion underscores the power of aligning with people who share your core beliefs to drive productivity and satisfaction in the workplace.

We delve into the concept of leadership and the necessity for leaders to take decisive action while empowering team members to find their own solutions within a clear vision. Mark's approach balances guiding a company's direction and allowing employees to take ownership of their roles, ensuring the sustainability and growth of the business.

The episode also examines the challenges leaders face in stepping back to let their teams solve problems, emphasising the importance of checking ego at the door. We explore how behavioural psychology impacts leadership, the fear of failure, and the desire to protect one's 'baby,' which can hinder staff development. Insights from Rory Sutherland's book 'Alchemy' are discussed, highlighting the real drivers of customer choices over logic-driven assumptions.

Finally, we explore the psychological aspects of decision-making in sales and service options. Mark shares strategies like offering tiered options to customers and the concept of price anchoring, illustrated with real-life scenarios. This segment provides valuable insights into consumer behaviour and the subtle art of persuasion.

Join us for a thought-provoking conversation packed with actionable advice and wisdom for enhancing team performance and company culture. Don't miss this opportunity to learn from one of the industry's best!


(06:37 - 07:22) Discovering Core Values and Business Principles
(09:37 - 10:42) Success in a Company
(19:17 - 20:53) Navigating Honest Conversations in Business
(24:20 - 25:24) Employee Accountability and Communication Strategies
(31:13 - 31:53) Different Approaches to Management
(35:43 - 36:58) Future of Estate Agencies
(41:45 - 42:50) Preventing Mar

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In this episode, we explore the dynamic relationship between elite sports performance, wellness strategies, and lifestyle optimisation.

We kick off by examining the influence of Gary Brecker and renowned athletes like Cristiano Ronaldo. Discover Ronaldo's rigorous physical and dietary routines, his mental resilience, and recent steps towards enhancing his mental well-being, raising thought-provoking questions about the pursuit of excellence in sports.

Comparing the career trajectories of Cristiano Ronaldo and Lionel Messi, we delve into what motivates elite athletes to excel across diverse challenges and international stages, contemplating the roles of natural talent versus determination and adaptability in sports success.

Navigating the maze of nutrition, we discuss the complexities of healthy eating amidst widespread marketing influences and the ongoing debate over supplement-based diets versus whole foods, uncovering the confusion and misperceptions that cloud dietary decisions.

Our conversation broadens to emphasise the vital importance of healthy eating habits for all age groups. From managing chronic conditions through dietary adjustments to the transformative effects of fasting on mental clarity, we explore personal journeys towards optimal well-being.

Find practical wellness tips as we highlight the impact of breakfast choices, refined carbohydrates, and holistic lifestyle practices like hydration, sunlight exposure, and stress management on overall health and vitality.

Unlock wellness practices accessible to everyone, including grounding techniques, natural light exposure benefits, breathwork, and cold water therapy. Learn about the detriments of excessive sitting and blue light exposure, and discover simple yet impactful strategies for improving sleep quality and overall well-being.

Finally, gain insights into the critical role of sleep in achieving peak performance, the effects of refined sugar on health, and the power of mindset and self-talk in personal wellness journeys. Explore the exciting frontier of biohacking and personalised health strategies, paving the way for transformative lifestyle changes.


(00:00) Vitality vs Well-Being in Elite Athletes
(07:49) The Drive of Elite Athletes
(21:26) Healthy Eating and Supplement Confusion
(31:29) Discussion on Healthy Eating and Diets
(38:21) Optimizing Health Through Diet and Wellness
(49:19) Health and Wellness Hacks
(56:01) Optimizing Health and Performance Through Lifestyle







Peak Performance, Elite Athletes, Cristiano Ronaldo, Mental Resilience, Therapy, Mental Health, Nutrition, Supplements, Whole Foods, Marketing, Diet, Wellness Practices, Sleep, Refined Sugar, Mindset, Biohacking, Genetic Methylation Testing, Health Optimization, Lifestyle Changes

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In this episode of "Project Peak Performance," hosts Ian Macbeth and Alex Willis discuss the intricacies of success, focus, and fulfilment. They begin by examining how mental focus, including the unique perspective of ADHD, can enhance productivity and goal attainment rather than being viewed solely as a disorder.

The discussion extends to the motivations behind endurance challenges like ultra running, exploring how these feats symbolise life's unpredictability and the importance of problem-solving and adaptability.

Ian and Alex explore the balance between extreme dedication and a holistic approach to life, questioning whether peak performance can coexist with personal satisfaction and fulfilment.

They also dive into the introspective journey that often accompanies success, where individuals seek purpose beyond financial achievements, drawing insights from notable figures like Warren Buffett and Elon Musk.

The episode concludes by celebrating the qualities of their colleague, Rob, emphasizing empathy, commitment, and discipline in achieving peak performance. Listeners are invited to engage with Rob for guidance on clarity and commitment in their own lives.

Join Ian and Alex for insightful conversations and inspiring stories that challenge conventional notions of success and redefine personal achievement. Tune in to explore the true essence of modern-day success and the pursuit of excellence.

(00:00) ADHD Focus and Peak Performance
(11:36) The Deeper Purpose of Ultra Running
(26:54) Balancing Success and Happiness
(31:10) Elite Success and Finding Purpose
(35:13) Peak Performance Through Clarity of Focus





ADHD, Mental Focus, Peak Performance, Endurance Athletes, Rob Brady, Hyper-focus, Productivity, Success, Ultra Marathon, Comfort Zones, Adaptability, Problem-solving, Stress Management, Happiness, Elite Success, Purpose, Clarity, Commitment, Empathy, Discipline, Mountain Hike

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Join us as we embark on a profound journey with Rob Brady, a coach of many talents, TEDx speaker, and a devoted father of twins. Our conversation uncovers Rob's unwavering commitment to personal development and his heartfelt philosophy: to help at least one person every day. His narrative is one of transformation, as he reflects on the masks he once wore and his quest to discover his true identity. Listen in as Rob candidly shares his experiences of overcoming loneliness and societal pressures, and how these challenges have shaped his current mission to guide others towards authenticity and self-discovery.

In this dynamic dialogue, Rob delves into the intricacies of managing life with ADHD and the strategies that have helped him turn potential stumbling blocks into stepping stones for success. He offers insights into the delicate balance between caffeine, productivity, and the discipline required to achieve a state of flow. Rob's personal anecdotes provide a relatable roadmap for anyone looking to harness their unique abilities and navigate the ups and downs of their own journeys. Whether discussing the power of structured personal time or the transformative nature of significant life events, Rob's story underscores the importance of self-awareness and the courage to embrace change.

Finally, our conversation takes an inspiring turn as Rob discusses his passion for ultra-running and his charitable aspirations. He reflects on the mental fortitude required for endurance sports and how this discipline translates to other areas of life, from personal growth to fatherhood. Wrapping up this enlightening session, we highlight the simple yet profound impact of kindness on the world. As we part ways with Rob, his story leaves us with a potent reminder to support others and be kind human beings, making a positive ripple effect in the world around us. Tune in and be inspired by Rob's commitment to living authentically and his continuous journey of growth and giving.

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In this episode, James Humphries-Stone, Ian Macbeth, Alex Willis, and Rob Brady come together to reflect on the impactful insights shared by Chris Hunt in a recent podcast episode. Chris Hunt, a former Royal Marine turned therapist, delved deep into mental resilience, mindset, and the parallels between military training and personal growth. His perspectives resonated strongly with the group, leading to a rich discussion and introspection.

The pack begins by discussing Chris's unique blend of military experience and therapeutic approach, particularly focusing on his emphasis on leading by example, drawing inspiration from the 'All Blacks rugby team's philosophy. They highlight how his lessons extend beyond sports into everyday life, especially in family dynamics.

They further explore views on pushing beyond comfort zones as a path to personal growth, drawing connections to their own experiences in breaking routines and embracing challenges. The concept of a rite of passage and the responsibility to leave a positive legacy for future generations strikes a chord with the group, sparking conversations about the importance of long-term thinking and purpose-driven actions.

The discussion deepens as they consider Chris's insights on discipline and hard work. They reflect on the necessity of sustained effort even in the face of challenges, contrasting the allure of immediate pleasure with the fulfilment of achieving long-term goals through perseverance.

The pack shares personal practical applications inspired by Chris's wisdom, from strategies for achieving success in business and fitness to maintaining mental resilience during tough times. They resonate with the idea of embracing discomfort as a catalyst for growth and discuss strategies for maintaining consistency and discipline in pursuing their ambitions.

Finally, the group wraps up by reflecting on the power of starting and surrounding oneself with supportive influences, echoing his call for clarity of vision and unwavering commitment to personal goals.

(12:17) Rite of Passage and Personal Growth
(16:18) Creating Purpose Through Support & Discipline
(21:06) Discipline and Hard Work
(28:18) The Journey to Success
(38:47) Elite Training and Mental Preparation
(43:26) The Power of Starting and Surrounding

Mental Resilience, Military Discipline, Therapy, Leading by Example, Elite Teams, All Blacks, Personal Growth, Rite of Passage, Inner Officer, Autopilot, Long-term Perspective, Entrepreneurial Tenacity, Hard Work, Sacrifices, Mental Fortitude, Discipline, Mental Preparation, Elite Training, Team-building, Timing, Positioning, Starting, Surrounding, Commitment, Consistency, Personal Growth, Vision, Discipline, Greatness

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Meet Chris Hunt, a Mental Performance Psychologist and the Founder/CIO of Therapycise. With a passion for optimising mental wellness, Chris employs the innovative Therapycise METHOD and TOOLKIT to empower individuals both online and in private sessions. As "The Authority on Mental Performance," Chris specialises in enhancing the mental game, helping clients achieve peak performance and feel great in their daily lives.

There's something undeniably magnetic about the strength and resilience forged in elite military training. In our latest conversation, we sit down with Chris Hunt, an ex-Royal Marine Commando whose journey from the battlefield to mental performance coaching has given him unique insights into the art of achieving peak physical and mental peak performance. As a doting father and creator of the Therapycise Toolkit, Chris brings a holistic perspective to building resilience and wellness, sharing his narrative that interweaves the rigours of training with the tender responsibilities of parenting.

Our discussion goes into the demanding landscapes of Dartmoor and the crucible of violent entry exercises, offering a raw glimpse into the transformative nature of elite military preparation. Chris unveils layers of camaraderie, the pushing of physical limits, and the cultivation of a deep-seated psychological fortitude. Alongside the tales of trials and triumphs, he draws parallels between the discipline of a commando and the nurturing guidance needed in raising teenagers, emphasising the potent mix of leading by example and the power of small, consistent victories.

But it's not all about toughening up; Chris discusses a balanced approach to life, where self-discipline meets self-compassion. He introduces us to simple, yet profound tools like the 90-second self-love hug and the practice of listing three positive things daily, all designed to shift mindsets and enhance well-being. He advocates for keystone habits that promote consistency, sharing his experience of running 5K daily for a year as a testament to the power of commitment.

Join us in this episode as we uncover the strategies that can help anyone cultivate their own version of elite performance, whether on the battlefield, at home, or in the office.


(08:19) Marine Training Challenges and Rewards
(17:17) Transformation Through Military Training
(29:41) Transform Your Life With Simple Tools
(38:40) Parenting Strategies for Teenagers
(46:26) Importance of Keystone Habits and Consistency


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Military Training, Mental Performance, Elite Performance, Resilience, Wellness, Parenting, Discipline, Consistency, Keystone Habits, Marine Corps, Royal Marines, Dartmoor, Violent Entry Exercises, Self-Love, Self-Compassion, Teenagers, Personal Development, Family Meetings, All Blacks, Legacy, Humility, Responsibility, Daily Movement

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