In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen.

Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time.

If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.

The post 647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street [...]

The post 646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Referrals are one of the most powerful growth levers in a photography business — yet most photographers treat them like something mysterious or magical that “just happens” when the work is good enough.

In this conversation, Stacey Brown Randall dismantles that myth completely.

She explains why great photos and happy clients don’t automatically lead to consistent referrals… and why the missing link is almost always the client experience itself. Not the workflow, not the quality of the images — but how clients feel at every stage of working with you.

Stacey shares the simple shifts photographers can make to turn happy clients into referring clients — without scripts, awkward asks, discounts, or gimmicks. From identifying “referral hot zones” to planting subtle referral seeds, to using handwritten notes and thoughtful touch points that genuinely make clients feel seen… she lays out a new way to think about referrals that’s grounded in connection, not tactics.

If you’ve ever wondered why your clients say they love you but rarely send people your way — or if you want to build a business that grows through trust, reputation, and genuine word-of-mouth — this episode will change how you approach your client experience.

The post 645: Stacey Brown Randall – The Referral System Every Photography Business Needs appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.