In this episode of Pest Control Legends, Danny Leibrandt is joined by Chris Anderson, co-founder and VP of Sales at Applause—the powerful platform helping pest control companies turn their technicians into five-star review machines. With a background in HR and operations, Chris shares how Applause is changing the game by incentivizing frontline techs, boosting customer satisfaction, and building high-performance company cultures.

We dive deep into how Applause works behind the scenes, from automating spiffs to AI-driven review generation, and why it's far more than just another review tool. Chris reveals how companies like Certus and White Knight Pest Control are seeing massive results—not just in reviews, but also in employee retention, customer loyalty, and revenue. We also talk about how to create a five-star culture, why technician behavior is the biggest driver of growth, and what pest control owners can do today to start rewarding their teams the right way.

If you're a pest control or home service business owner looking to get more reviews, retain more techs, and create a culture your team is proud of, this episode is a must-listen.

Chris Anderson, Co-Founder of Applause:

LinkedIn: https://www.linkedin.com/in/christodanderson/

Applause: https://applausehq.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Chris Anderson

03:08 Incentivizing Technicians For Reviews

12:00 Building a Five-Star Culture

18:08 How Applause Generates Reviews

23:10 Dynamic Customer Engagement and Upselling

31:52 The Impact of Incentives on Technician Satisfaction

40:48 The Ideal Customer Profile for Applause

46:02 Final Thoughts

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #chrisanderson #applause #reviews #podcast #chrisanderson #applause #saas

In this episode of Pest Control Legends, Danny Leibrandt sits down with Jonas Olson—CEO of Pest Badger and one of the most down-to-earth operators in the industry. We talk about the mistake that kept him stuck for years: fighting the wrong market. Jonas shares how shifting his geography and mindset helped him break past the ceiling and scale into eight figures.

We dive into why most owners stay small, the power of affirmations (yes, even shaking a Magic 8-Ball), and the importance of guarding your time and energy. His message? Think bigger. Surround yourself with winners. Eliminate distractions.

If you're a pest control operator trying to grow but feel stuck, this one’s a must-listen. Jonas also shares where to find him, how to join his community, and why he gives away as much as he can—no matter if you’re across the country or right next door.

Follow Jonas on YouTube and all major social platforms to keep learning from one of the industry's best.

Jonas Olson, CEO of Pest Badger:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Website: https://pestcontrolmillionaires.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

#jonasolson #pestbadger #turfbadger #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, Danny Leibrandt sits down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.

We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.

Mat Rogers, Founder Of Lizard Marketing:

LinkedIn: https://www.linkedin.com/in/mat-rogers-mktg

Facebook: https://www.facebook.com/mathew.rogers.77

Instagram: https://www.instagram.com/mat.rogers/

Lizard Marketing: https://lizardmarketing.co/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Mat Rogers

03:04 The Evolution of Marketing in Pest Control

06:03 AI's Impact on Digital Marketing Strategies

11:57 The Shift in Key Performance Indicators (KPIs)

14:53 The Intersection of Social Media and SEO

18:06 Content Creation Strategies for Pest Control Businesses

23:58 The Role of Paid Social Media in Marketing

29:09 Creating Memorable Brand Experiences

33:30 Optimizing for AI and Local Search

38:01 Cost Efficiency in Lead Generation

42:45 The Role of Trust in Marketing

51:37 Embracing the Marketing Renaissance

#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads