In this episode of Pest Control Legends, Danny Leibrandt sits down with Lenny Gray, the undisputed legend of door-to-door sales in home services. Lenny is the founder of Door-to-Door Millionaire, a best-selling author of four books (including two pest control-specific sales guides), and the owner of Rove Pest Control, an eight-figure company he started 22 years ago—built from the ground up through pure door-to-door hustle.

Lenny breaks down:

- Why door-to-door is still a killer strategy in 2025

- How to use it for route density and cost efficiency

- What most pest control owners get wrong about sales reps

- Why you shouldn’t make your techs sell

- The six-step sales flow that turns rookies into closers

- How he helped A1 Garage (Tommy Mello’s company) scale a national door-to-door program doing seven figures

- Why the "Black Friday" pitch is key to closing more deals at the door

Plus, Lenny shares exactly what you should do in year one of starting your pest control business—especially if you're still doing $10K–$30K/month and looking to scale.

This is one of the most practical, tactical episodes you’ll ever hear on sales for pest control. And if you're serious about growing your business, go get Lenny’s new pest control books on Amazon—today.

Lenny Gray, founder of Door To Door Millionaire:

LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/

Instagram: https://www.instagram.com/thelennygray/

Website: https://lennygray.com/

Book Series: https://www.amazon.com/dp/B08VGPM4F7?searchxofy=true&binding=kindle_edition&ref_=dbs_s_aps_series_rwt_tkin&qid=1660928786&sr=8-1

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Lenny Gray

01:27 The Role of Door-to-Door in Lead Generation

05:57 Recruiting and Training Door-to-Door Sales Reps

11:12 Insights from Year One of Door-to-Door Sales

14:32 Overcoming Mental Barriers in Door-to-Door Sales

20:02 Strategies for Effective Door-to-Door Approaches

27:25 The Psychology of "Black Friday" Sales

34:40 The Importance of Energy in Sales

41:16 The Six-Step Sales Flow Process

49:56 Understanding the Books and Resources

#doortodoor #d2d #d2dsales #lennygray #doortodoorsales #doortodoormillionaire #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode, Danny Leibrandt is joined by Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.In this interview, Adam breaks down:- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reachIf you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!Adam Holt, Founder of NameDatBug Consulting:TikTok: https://www.tiktok.com/@namedatbug LinkedIn: https://www.linkedin.com/in/jadamholtbce/Instagram: https://www.instagram.com/namedatbug/NameDatBug: https://namedatbug.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Adam Holt05:47 Going Viral: The Secrets Behind Success10:54 Understanding Gross Out Content15:10 The Importance of Hooks in Videos19:03 Practical Advice for Pest Control Owners24:12 The Rise of TikTok as a Search Engine30:39 Creating Engaging Video Content36:56 Generating Content Ideas for Pest Control40:46 Leveraging Viral Trends in Pest Control#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug

In this debut of Pest Control Legends, Danny Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.In this episode, Jake reveals:- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)- Advanced tactics like retargeting to squeeze more value out of your ad spendIf you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!Jake Sheldon, Co-Founder of Pest Control Millionaires:Facebook: https://www.facebook.com/jake.sheldon.7LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Pest Control Millionaires: https://pestcontrolmillionaires.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Jake Sheldon03:57 Common Mistakes in Facebook Advertising07:01 Creating Irresistible Offers10:02 Understanding Cost Per Lead and Acquisition13:09 Ad Content: Images vs. Videos23:51 Disruptive Marketing in Pest Control28:48 Understanding Pain Points in Pest Control Sales34:34 Building Data for Effective Facebook Ads38:01 Lead Management and Follow-Up Strategies42:47 The Power of Retargeting in Advertising46:31 Pest Control Millionaires Program#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #pestcontrolmillionaires #pestcontrolfacebookads #facebookads